Meta has introduced some new updates for Fb Reels, together with an expanded size restrict, Reminiscences integration and new trending Reels templates.
First off, on Reels size – your Fb Reels can now be as much as 90 seconds lengthy, an extra 30 seconds on the earlier restrict.
Which considerably rails towards the ‘brief’ aspect of ‘brief kind’ video, however then once more, each app has been step by step increasing the size of their short-form choices, to be able to maximize utilization and engagement.
For context, on TikTok, now you can add movies as much as 10 minutes lengthy, whereas YouTube Shorts could be 60 seconds max.
Meta’s additionally integrating Reminiscences into the combo, with a brand new choice to ‘Share as Reel’ out of your Reminiscences immediate.
Which looks as if a intelligent transfer. Hundreds of thousands of Fb customers share their Reminiscences within the app on daily basis, and by including Reels as a distribution possibility, it might be a straightforward method to get extra folks participating with the format, and trying out Reels within the app.
Meta’s additionally including ‘Grooves’, which is able to robotically align your video with the beat of the music you select.
TikTok has a number of related choices on this entrance, offering a straightforward method to make synched video clips, which could be each extra participating and higher trying.
And at last, Meta’s increasing its Reels templates choice to Fb, which makes it simpler to duplicate trending video types and codecs.
Reels templates are already obtainable on IG, with this new variation additionally highlighting particular, trending clips, which will provide you with extra methods to faucet into the most recent types.
Whereas it could be a direct reproduction of TikTok, Reels has been large for Meta, with Reels views throughout Fb and Instagram greater than doubling over the past 12 months, and reshares of Reels additionally doubling, throughout each Fb and Instagram, over the past six months.
Quick-form video is the format of the second, and it is smart for Meta to double down on that the place it might, whereas it may additionally, ultimately, depart Meta well-placed to fill the void left by TikTok within the case of a ban of the app.
That’s what’s occurred in India, the place each Instagram and YouTube have gained vital traction within the wake of the TikTok ban in that nation.
The identical may occur once more, which might then make Meta’s Reels replicant method look much more savvy, versus lazy growth technique.
The brand new Fb Reels instruments are being rolled out to all customers from at this time.
