The Nationwide Hockey League’s Boston Bruins set hearts aflutter on TikTok this week by benefiting from one participant’s resemblance to a present teen heartthrob.
The Bruins took observe of 1 fan’s remark that defensive participant Jackson Edwards bears greater than a passing resemblance to actor Christopher Briney, who portrays the brooding Conrad in “The Summer time I Turned Fairly.”
The TikTok exhibits Edwards sauntering down a hallway set to a soundtrack of Taylor Swift’s “Mr. Completely Wonderful (Taylor’s Model).” The video is a reference to the Prime Video sequence “The Summer time I Turned Fairly,” primarily based on Jenny Han’s novel of the identical title.
@nhlbruins Replying to @emmynadeauu you made me do that. #thesummeriturnedpretty
Keep on prime of popular culture, PR professionals — a fan base of teenage ladies holds simply as a lot energy (maybe extra) as an older demographic.
Listed here are in the present day’s different prime tales:
Inside memo exhibits Meta making ready to section out underperforming workers
A leaked memo from tech big Meta exhibits an govt telling managers to establish and weed out “low performers” and workers who’re “coasting.”
In a report for The Data, Sylvia Varnham O’Regan writes that Meta’s VP of Distant Presence and Engineering Maher Saba wrote within the memo that managers ought to “transfer to exit” workers who’re unable to “get on monitor.”
From The Data:
In a publish to Meta’s inner messaging system considered by The Data, Saba, who has been with Meta for eight years, informed managers to consider the worth their workforce members carry to Meta. “If a direct report is coasting or a low performer, they aren’t who we want; they’re failing this firm,” he stated. “As a supervisor, you can’t permit somebody to be internet impartial or damaging for Meta.”
The memo comes after Meta CEO Mark Zuckerberg not too long ago informed workers on an inner name that “Realistically, there are in all probability a bunch of individuals on the firm who shouldn’t be right here.”
Why it issues: PR professionals ought to know by now that every one inner messaging needs to be handled as exterior messaging. Saba’s memo to workers doesn’t embrace any details about nuanced conditions, like these with psychological well being lodging or workers who’re experiencing burnout. It’s an instance of questionable employer branding, particularly for a tech firm that has confronted scrutiny earlier than for the way it treats its workforce.
MEASURED THOUGHTS
A brand new report from Pinterest reveals the success of the platform’s latest ban on weight reduction adverts.
In July of 2021, the firm introduced it was banning adverts that centered on weight reduction and physique shaming. Now, Pinterest says, it’s seeing optimistic outcomes from that ban.
“Our evaluation of Pinner habits round wholesome residing and wholesome life revealed that world searches containing the search time period ‘weight reduction’ have decreased by 20% in Might 2022 in comparison with July 2021,” the corporate writes in a information launch.
Sarah Bromma, Pinterest’s head of coverage, writes that the aim of the transfer was to make the web site a secure and welcoming place for customers.
“(A) 12 months later, we’re seeing a optimistic response from customers, demonstrating the true impression such a coverage can have on on-line behaviors and perceptions,” she says within the launch. “We’ll proceed to assist and defend our customers from dangerous info or content material that doesn’t align with our mission and values.”
New GLAAD report offers low scores to social media firms
A brand new report from GLAAD gave failing grades to all the main social media platforms relating to protections for LGBTQ+ customers.
In a survey, 84% of LGBTQ adults stated not sufficient protections are on social media to forestall discrimination, harassment or disinformation, in line with the report. Moreover, 40% of LGBTQ adults, in addition to 49% of transgender and nonbinary individuals, don’t really feel welcomed and secure on social media.
Fb, Instagram, YouTube, Twitter and TikTok every scored under 50% on GLAAD’s general social media security index, although all the platforms had beforehand dedicated to defending LGBTQ+ customers from on-line hate and harassment.
“Immediately’s political and cultural landscapes display the real-life dangerous results of anti-LGBTQ rhetoric and misinformation on-line,” GLAAD’s President and CEO Sarah Kate Ellis informed NPR. “The hate and harassment, in addition to misinformation and flat-out lies about LGBTQ individuals, that go viral on social media are creating real-world risks, from laws that harms our group to the latest threats of violence at Pleasure gatherings.”
Why it issues: Audiences need firms, particularly tech and social media firms, to “stroll the discuss” relating to commitments on social points. GLAAD’s report reveals that relating to LGBTQ+ points, these prime social media firms will not be doing so. It’s a very good reminder to PR professionals that to make commitments stick, you must take motion to again up your guarantees.
