Ladies have made infinite scientific discoveries, gained athletic competitions, created groundbreaking artworks and extra. But, gender discrimination stays a serious hurdle for a lot of, making Worldwide Ladies’s Day simply as very important in 2023 because it was in its founding yr, 1911.
With the necessity for extra fast change at its coronary heart, Mercedes-Benz has teamed with its lead company Antoni and manufacturing firm Smuggler for its latest video, Be One in every of Many. This 67-second quick is directed by Smuggler’s Fiona Jane Burgess, lately identified for her work on the Twentieth-anniversary video for Christina Aguilera’s “Lovely.”
The video exhibits a younger woman sitting down in a chair and being requested to look right into a digicam. Pictures and movies of ladies who’ve modified historical past flash throughout the display, with the narration noting that “That is what it appears prefer to be distinctive.” From scientists to athletes and past, lots of historical past’s game-changers are represented.
Subsequent, the narration asks, “however what if girls didn’t should be distinctive? What in the event that they didn’t should be the primary, the very best, or the one girl?” It goes on to make the case that girls shouldn’t expertise fixed strain to be the very best, however must be allowed to work on a staff, to be one amongst many and solely then will they be competing as equals.
“With this marketing campaign I used to be enthusiastic about how we may work with Mercedes, as a model that represents a male dominated trade, to deal with these points surrounding gender bias in the direction of younger folks in a means that felt sincere but additionally empowering,” Burgess continued.
This launch comes after the 12-year-old Luna Fluxa grew to become the youngest and solely woman to be accepted onto the Mercedes F1 Junior Group in 2022.
CREDITS
Shopper: Mercedes Benz @mercedesbenz
Company: Antoni_ @antoniberlin
Accomplice and managing government director for Mercedes-Benz: Marcell Francke @crazyfast_
Head of manufacturing: Marjorie Jorrot @mademoisellejorrot
Copywriter: Leonie Hallet @staff.leolaura
Artwork director: Laura Hess @staff.leolaura
Managing director: Christina Müller
Senior account supervisor: Julian Holland-Moritz @__charybdis__
Junior account supervisor: Sarah Achatz @sarah_achatz
Company producer: Meike Kornrumpf @meikometer
Manufacturing firm: SMUGGLER @smugglersite and TEMPOMEDIA @tempomedia.de
Director: Fiona Jane Burgess @fionajburgessss
Cinematography: Andreas Bjørseth @andreasbjorseth
Tempomedia government producer: Vera Portz @veraportz
Tempomedia government producer: Timm Reinfarth @producerberlin
Smuggler government producer: Tom Knight @tomknight0
Producer: Emely Sudhaus @emely.ashley
Manufacturing supervisor: Marc Drobny @dr.obny
Producer assistant: Eva Kuhar @evakuhar
Producer assistant: Artemis Krull @artemis_krull
Location supervisor: Ben Ramson
1st AD: Gregor Budde-Petrusch @gregorbuddepetrusch
2nd AD: Sulaika Bylica
Steadicam: Yoshua Berkowitz
1st AC: Ola Austad
2nd AC: Simon Wandelt
VTR: Frank Hellwig @buntundinfarbe101
Key grip: Hannes Tröger
Gaffer: Benjamin Erdenberger @ben.erdenberger
Manufacturing designer: Lilo Klinkenberg & Léonie Britz @studiolilo_ @studiobritz
Styling: Julia Quante @juliaquante
Make up artist: Paloma Brytscha @thisis_paloma
Hairstylist: Rabea Richwien @rabearoehll
Social media: Compressed @compressed.studio
Pictures: Janine Sametzky @janinesametzky
Casting: Kyra Sophie @kyrasophie
Casting: Hannah Ashby Ward @lanecasting
Extras: Streets Agentur @streets.agentur
Grading: Julian Alary @julienalary_colour
Modifying: Nik Kohler @nik.kohler_
Sound Design/Music GER: Kraatz Studios @kraatzstudios
Sound Design/Music UK: Soundtree Music @soundtreemusic
Movie lab: Studio L’Equipe
Analysis staff: lilian tietjen @lil_lil_lil_lil, lilli seidel @lilliluvsya & daniela reichelt @dd3er
Appearing: Reema Juffali @reemajuffali
Appearing: Johanna Mercia Weiß @mercia_insta
Appearing: Adi Ofek @adi.ofek_
Appearing: Nandi Bushell @nandi_bushell
Appearing: Tallulah Leggett
Appearing: Amaya Christa
Appearing: Alicia Pope
Appearing: Josephin Kuhn
Appearing: Damir Mahomedov
Appearing: Theodor Sostaric @sostarictheodor
Appearing: Lion Dzhong @lion_dzhong
Appearing: Renzo Moyse @renzo__moyse
Appearing: Aliyah Pankow @aliyyyyyah
