Mensa Manufacturers, a D2C tech-led home of manufacturers, has entered the well being meals class by buying MYFITNESS, a peanut butter model in India. The partnership with Mensa Manufacturers will strengthen the MYFITNESS’ footprint, enabling it to launch new classes, scale D2C, spend money on brand-building and broaden to international markets.
“We’re thrilled about our partnership with the MYFITNESS staff, which is a fast-growing consumer-loved model and we are going to scale the model to have an omni-channel international presence by leveraging our tech-led playbook. This partnership not solely permits us to play within the giant and rising wholesome meals market, however does so by leveraging our current capabilities. We consider we will construct right into a INR 1000 crore model within the subsequent 3 to 4 years,” mentioned Ananth Narayanan, founder and CEO, Mensa Manufacturers.
Mensa builds international digital-first manufacturers from India by partnering with the precise entrepreneurs, investing into the enterprise, and bringing the staff’s experience and know-how to scale the manufacturers.
MYFITNESS at the moment has greater than 30 SKUs with a mean promoting value of INR 500. Inside 3 years of its inception, the corporate has bought over 7 million jars of peanut butter. The model is extremely rated throughout platforms and has a excessive shopper repeat price, claimed by the corporate in an announcement.
“MYFITNESS is India’s quickest rising peanut butter model and a class, buying essentially the most new-to-category clients. We’re thrilled to be partnering with Mensa Manufacturers, a market chief confirmed to exponentially scale manufacturers. Collectively, I consider we will make MYFITNESS a worldwide family title and serve a whole bunch of tens of millions of completely happy shoppers,” mentioned Mohammed Patel, CEO, MYFITNESS.
