Mark Cuban Simply Defined Why Gen Z Are Nonetheless Utilizing Fb

I’ve typically questioned if we’re all mistaken about Fb.

I don’t imply the half the place we query the information safety practices, since we’re positively proper about that. Or once we query a enterprise mannequin that hinges on displaying us advertisements versus making a extremely compelling product.

The water-cooler conversations about who makes use of the platform are sometimes mistaken. We prefer to suppose Gen Z and different age teams have moved on to TikTok, Snapchat, and YouTube. I’ve heard from readers and even colleagues who say Fb is a dinosaur.

Most of the reviews I’ve seen concerning the person demographics on Fb inform a distinct story. One report from final summer time suggests that every one age teams use Fb about the identical quantity. Globally, the age distribution tends to lean youthful, dominated by those that are about 18-24 years outdated. What we could be seeing is that older age teams have adopted Fb over different apps as a popular platform, whilst younger adults maintain utilizing it.

After which there’s this fast, throwaway remark from Mark Cuban in a current podcast. The entrepreneur and Shark Tank host talked about in passing how he was shocked what number of younger adults are utilizing Fb Teams. That’s an excellent commentary, and one which matches up with not solely the stats above however my very own experiences with this age group.

Gen Z prefer to accumulate data. A few of them are whip good, and they’re extraordinarily adept at utilizing their telephones. They view telephones as a portal into the unknown. Ask any query, or interact in a dialog with Gen Z, and they’re extra prone to lookup the reply shortly on their telephones than these in different age teams. They’re reality seekers. In mentoring college students at a school, I discovered they had been far much less prone to settle for one thing at face worth or to observe a hunch or an assumption, which doesn’t make sense when you’ll be able to Google it.

Fb Teams suits proper into that very same thought course of. When you’ll be able to’t discover the reply on Google, it is sensible to ask an actual human as a substitute, particularly when you’ve got a subject that isn’t precisely properly formulated or lacks some context.

Whereas Gen Z may not be posting or checking their information feed as typically, they do talk in Teams nearly like a relentless chat session. Additionally they know that Teams members obtain a notification when there’s a brand new query. Gen Z prefer to see outcomes and don’t need to wait round for solutions. They use Teams as a result of they know they are going to probably discover a solution to one thing shortly.

Cuban went on to reward the Gen Z technology for a associated cause, one which can be stunning. Younger adults are likely to analysis and analyze issues to a higher diploma than older generations. Anybody aged 25 or youthful grew up with quick access to the Web and social media. They know ask questions on Google, they usually use chat boards like Fb Teams to assist with homework, life questions, job conflicts, and every thing else. Cuban even known as them “the best technology” for that cause. They don’t prefer to assume something.

Curiously, most individuals I do know within the Gen Z age group don’t prefer to admit they use Fb. Cuban nailed it, although. They use Fb, simply in a really totally different means from the remainder of us.