Manufacturers That Work with Micro Influencers: High 15 Picks

Whereas there are many bigger influencers who’ve damaged their method into the market and demonstrated the worth of influencer advertising, fewer folks discuss micro-influencer advertising, and the way micro-influencers have the power to attract in actually engaged audiences. The strategy used to deal with these influencers is usually totally different from the strategy used to deal with large-scale influencers, however their worth is not any much less current.

As you navigate your personal partnerships, be certain that to put a selected emphasis in your measurement as a micro – influencer; that’s the place your worth actually shines. I’ve put collectively a information to reaching out, and the businesses greatest suited to work with micro-influencers, that will help you develop one of the best micro-influencer collaborations to your wants, and to assist perceive how greatest to speak with social media and influencer advertising managers as you search out these partnerships.  

Understanding the Function of Micro Influencers

Micro influencers are influencers with a smaller following than would possibly usually be thought-about for advertising functions. Micro-influencers possess the identical fundamental traits as bigger influencers–particularly, a target market who belief your opinion, and a few sphere of affect–however have a a lot smaller viewers, starting from 10,000 to 100,000 followers. As a result of that is nonetheless thought-about a smaller viewers, engagement charges are sometimes greater, as you’re higher outfitted to work together along with your viewers throughout micro-influencer collaborations–a key reality to convey earlier than any social media supervisor with whom you are attempting to collaborate. 

Understanding strategy social media managers and model professionals as a micro-influencer is vital, as a result of many will not be well-versed within the vital variations between influencer sizes. Many could assume that advertising efforts are greatest spent on bigger influencers and fail to provide functions from influencers with smaller audiences the eye they rightly deserve.

There are numerous totally different professionals to partnering with content material creators who fall throughout the parameters of a micro influencer, however maybe probably the most vital is the stage of engagement you’ll be able to anticipate to see from potential clients. Smaller audiences additionally usually imply a extra localized or particular viewers. This sort of centered viewers could be extra simply or successfully reached. Not but thought-about celebrities or prepared to finish outlandish acts, micro influencers are regularly identified for producing high-quality content material and success on influencer advertising platforms. 

Micro influencers are additionally regularly inexpensive to interact. This efficiently demonstrates the worth of using micro influencers, as you see greater engagement whereas spending much less. Dunkin Donuts, Disney, and Sephora are all examples of manufacturers who’ve efficiently used micro influencers–nice information for you and your personal advertising efforts as you progress ahead in your influencer profession! 

Advantages of Micro Influencers Proactively Reaching Out to Manufacturers

Though it’s actually doable to easily make your self identified on an influencer market, being proactive is a more practical use of time and can get your personal advertising efforts additional. When influencers attain out to manufacturers to inquire after ambassador applications or partnerships, it opens the door for extra focused alternatives and may create a spike in user-generated content material.

Micro influencers reaching out can enhance a model’s visibility and the variety of alternatives they should construct long-term relationships with different influencers like your self, additional increasing your relationships in influencer marketplaces. By reaching out to an organization immediately, to develop user-generated content material and talk about content material technique, you’ll be able to foster private connections and enhance the probability of seeing improved visibility ranges and alternatives. 

As a micro influencer, you too can achieve entry to unique model occasions and merchandise, together with journey alternatives and up-and-coming merchandise. Over time, as you proceed to succeed in out to manufacturers, micro influencer advertising campaigns can result in establishing knowledgeable popularity inside your given business. 

Researching Potential Model Companions

Now that I’ve demonstrated the why of all of it, let’s speak in regards to the how. Creating influencer advertising campaigns with a model shouldn’t be a fast process, so ensure you do your analysis and make connections with manufacturers which have a powerful ambassador program or influencer program, and whose influencer advertising platforms greatest align with your personal most popular platforms. Social media platforms are among the many greatest locations to analysis; a social media platform, in spite of everything, goes to point out probably the most readily identifiable insights right into a model’s efficiency, content material technique, and typical influencer partnerships. 

As you establish which manufacturers you must align your self with, be certain that your area of interest and viewers are aligned. Somebody who focuses solely on well being and wellness, as an illustration, actually has no place reaching out to trend manufacturers, simply as somebody centered completely on trend is unlikely to do effectively partnering with a wellness model. Know your strengths and viewers, and play them up each time doable. 

As you proceed your analysis on social media platforms, ensure you analyze the model’s collaboration historical past and commonplace influencer engagement. Manufacturers could not clearly establish which sources of high-quality content material are their very own and that are the results of influencer advertising campaigns, however you’ll be able to nonetheless use social media platforms to intently take a look at any ambassador applications or influencer campaigns they might have going, to get a really feel for what it’s possible you’ll be developing towards in your partnership. 

For example to manufacturers that you’re able to growing high-quality content material and are a superb candidate for a micro – influencer collaboration, you want an influencer media equipment, or a set of important parts. These parts embody (however should not essentially restricted to) your influencer bio, any stats you need to current, and any earlier collaborations you have got been part of previously. 

After getting compiled the weather of your equipment, ensure you take the time to design a media equipment that’s visually interesting. Mega influencers could possibly get away with the naked bones, however do not forget that even macro influencers have extra expertise below their belt, and an extended record of manufacturers with whom they’ve labored. Which means that that you must focus clearly in your presentation and develop a equipment that makes use of templates from Adobe Specific or an analogous program. Through the use of these templates, you’ll be able to plug in your info and keep knowledgeable and clear-cut design. 

Though all of that is true, you additionally want to focus on why you’re set aside. Determine why your genuine content material goes to be worthwhile for the model to whom you’re reaching out, and why you’re uniquely match for that partnership. To perform this, you’ll be able to spotlight your ardour for the model or area of interest, your followers’ ardour and pleasure, and even the standard of your followers and engagement charges. 

One instance is under, to exhibit the fundamentals of an influencer media equipment. You’ll discover that stats, a bio, purpose, and former collaborations are all clearly recognized. Some kits can even embody value sheets, whereas others favor to go away these numbers as much as an lively collaboration. 

Take be aware: if in case you have earlier expertise working with manufacturers, it’s important to focus on your micro-influencer collaborations. A model or firm is much extra more likely to really contemplate your perspective and concepts if they will observe your work actively with a particular record of manufacturers. Make sure to record any manufacturers you have got labored with previously, and present how these have been profitable.  

Crafting the Good Outreach Electronic mail

From journey influencers to magnificence influencers, your preliminary outreach e-mail is the lifeblood of micro-influencer collaborations, as a result of it’s the supply of genuine connection between you and the model, and is your first introduction to a model or firm. The important thing parts of an efficient and compelling outreach e-mail embody your introduction, your worth proposition, and your name to motion. 

The primary, your introduction, consists of two vital components: your introduction to a particular individual throughout the model and your introduction to your self and your work. Whenever you attain out to a model, you will need to attain out to a particular particular person each time doable, moderately than a generic “to whom it could concern.” Your introduction to your self and your work ought to focus in your area of interest, your passions, and why you’re reaching out. 

Your worth proposition goes to incorporate your rationalization of why you’re a good match for the model. In case you are reaching out to debate a partnership for magnificence merchandise, as an illustration, you’ll be able to spotlight your use of sure merchandise from the model, your follower depend throughout the area of interest, and any advertising efforts you have got accomplished beforehand close to the model in query to exhibit why you’re a nice match for a collaboration. 

Reaching out requires some quantity of content material technique moving into; moderately than moving into blind and hoping to satisfy an present want, it’s best to return to a model with your personal particular collaboration concepts, and an indication of why you’ll be one of the best influencer within the huge influencer market to hold out that concept. 

Embrace fundamental examples of any previous profitable collaborations you have got loved, as these are a fantastic indicator of your success and your skill to efficiently accomplice with manufacturers just like the one to whom you’re reaching out. You should not have to enter nice element, however you’ll be able to provide a basic overview of your partnerships. 

Lastly, embody a name to motion and the following steps the model can take so as to develop a partnership with you. Do not forget that manufacturers obtain functions from influencers frequently, so if you’re desperate to be a focus for a social media supervisor or model supervisor, provide one thing actionable to conclude your e-mail. 

Showcasing Your Love for Their Product

Whilst you would possibly have the ability to get contacted by way of your outreach, enjoying the lengthy recreation may also be useful. What I imply by that is by displaying your love for the model that you simply wish to collaborate with and posting content material that includes their merchandise. Manufacturers are more and more in search of micro-influencers and content material creators who’re genuine clients, so displaying up of their hashtag feed with a vibe they’re in search of can get you on their radar shortly.

Be sure to do your analysis on which branded hashtags every model is at the moment selling and just be sure you use these when posting your content material. Go forward and tag the model as effectively to verify it will get observed.

Doing this earlier than you attain out to manufacturers could make your outreach all of the extra profitable as a result of now you’ll be able to level to precise content material that you’ve created and the way it resonates along with your viewers.

High 15 Manufacturers Actively Searching for Micro Influencers

From magnificence manufacturers to life-style and wellness manufacturers, there are numerous corporations who’re actively in search of methods to develop profitable micro-influencer collaborations. That can assist you in your search, I’ve pulled collectively 15 manufacturers who accomplice effectively with micro – influencers, so as to assist enhance your engagement charges and theirs, and develop long-term relationships. 

1. Daniel Wellington

Daniel Wellington is a watch firm that focuses on watches and accessors. The model commonly collaborates with trend influencers, and fortunately makes use of magnificence micro-influencers to advertise their merchandise and encourage viewers engagement and gross sales. Daniel Wellington doesn’t solely work throughout the trend sphere; as an alternative, it has a bigger viewers that may additionally embody life-style influencers. 

One instance of Daniel Wellington’s expansive advertising technique comes within the type of a partnership with an artist. The artist partnered with the model to create artwork round a watch, which allowed the model to focus on totally different viewers demographics with out sacrificing content material high quality or shedding path. Daniel Wellington’s International Ambassador Group is an inclusive program that requires little greater than a real love of Daniel Wellington merchandise and a public social media web page. The applying is a straightforward one discovered within the Daniel Wellington app, and requires solely 3 days of processing. 

2. FabFitFun

FabFitFun is a subscription field model that tries to set itself other than its friends by advantage of its choices, however that additionally units itself aside for using micro – influencers. One report exhibits that the model operates with 500-750 micro – influencers frequently, and focuses on viewers segments throughout the life-style and wellness spheres. 

FabFitFun encourages some particular content material of their social media posts, with a concentrate on video, however influencers can do unboxing movies, publish pictures of field contents, and extra, so long as the content material receives significant engagement. Through the use of micro – influencers, FabFitFun is ready to forge real connections with its goal market and encourage loyalty.

One instance of FabFitFun’s collaboration with micro – influencers comes within the type of its partnership with kkeeaattoonn. Within the first 18 hours of the publish, the publish acquired 7,000 likes, demonstrating the potential of influencer advertising campaigns with micro – influencers.  FabFitFun influencer partnerships are developed on an ongoing foundation, in accordance with what you’ll be able to convey to the desk and what you would possibly anticipate from the partnership. For extra info, attain out to FabFitFun right here: FabFitFun’s Influencer Contact Electronic mail Tackle.

3. HelloFresh

From weblog posts to devoted social media posts, HelloFresh is a standard identify on the influencer scene. The model is a meal equipment supply service, and most regularly companions with meals and life-style influencers. HelloFresh is commonly completely happy to increase artistic freedom to its collaborators, and many individuals work their use of HelloFresh into seemingly unrelated posts. These typically make use of genuine voices to exhibit the worth of the service in commonplace, on a regular basis lives. 

HelloFresh has been identified to make use of nano- and micro-influencer campaigns, in addition to influencers with tens of millions of followers. HelloFresh social media campaigns concentrate on ease of use and comfort, with out sacrificing well being. That is seen in a single case research taking a look at HelloFresh and its marketing campaign involving 15 totally different micro – influencers. The marketing campaign efficiently confirmed a bump in impressions of 274%. 

Like FabFitFun, the HelloFresh influencer program shouldn’t be a one-off program with set charges. As an alternative, influencers are inspired to succeed in out to the corporate immediately by way of their HelloFresh Influencer Collaboration Request Type to element your follower depend, your social handles, and the way you would possibly contribute to their advertising campaigns. 

4. Lululemon

Lululemon is an athletic attire and equipment model, whose major merchandise are promoted by way of partnerships with health and life-style influencers. Lululemon varies in the best way that it approaches social posts with influencers; some provide a product code to offer followers with product reductions and a lower of the ensuing purchases, whereas others provide upfront pay. 

Lululemon has lengthy leveraged micro – influencers for efficient product seeding. The model makes use of micro – influencers as their major type of influencer advertising, and this strategy has introduced in over 86 million {dollars} from their influencer campaigns, which incorporates their #TheSweatLife marketing campaign. 

Lululemon’s Creator Community is the portion of their influencer advertising program that focuses on contact creators on social media, moderately than bloggers and individuals who write long-form articles. The first technique of incomes comes by way of purchases made by way of your distinctive hyperlink. 

5. Sephora

Sephora is a magnificence and cosmetics retailer that’s usually well-known and well-respected. The model often works with magnificence and make-up influencers, and influencer advertising campaigns partnering with Sephora revolve round a particular area of interest viewers. 

Sephora has launched quite a few micro – influencer collaborations, however one particularly that loved success concerning engagement charges and ROI was Sephora’s #beautyuncomplicated marketing campaign. The model has reported seeing a 1013% enhance in ROI following each micro – and macro – influencing campaigns.  The first strategy to earn by way of a Sephora partnership is affiliate hyperlinks. Influencers are given distinctive hyperlinks, and people hyperlinks can then be used to attach again to your account and ship commissions. 

Additional Studying: Micro vs Macro Influencers: Which to Collab With?

6. Airbnb

Airbnb is maybe the best-known personal internet hosting web site that permits folks to trip in a room, a portion of a house, or a house whereas touring. This specific type of journey grew to become common amongst folks seeking to each get monetary savings, benefit from the comforts of house, and expertise a extra immersive expertise within the native life-style of a given place. 

Airbnb gives a place of “Superhost ambassador” to present superhosts (i.e. individuals who lease out by way of Airbnb) who wish to take a mentorship position by way of Airbnb and assist convey extra folks onto the platform. This may be significantly helpful for life-style and journey influencers. 

The Superhost Ambassador program could be helpful for micro – influencers, as it’s much less about your follower depend, and extra about your skill to take care of a constant internet hosting expertise. 

7. Knix

Knix was the primary leakproof underwear model in the marketplace, designed for consolation and ease throughout menstruation. Whereas it began over a decade in the past with this single, particular product in thoughts, it has continued to develop and increase, and has develop into nearly synonymous with the idea of interval underwear altogether. Knix has since expanded to incorporate greater than underwear traces, together with different intimates and totally different cuts. Its content material technique is one which primarily facilities inclusion, because it doesn’t merely use commonplace fashions and hope for one of the best; as an alternative, the model seeks to point out what their merchandise seem like on our bodies of all sizes and ages. 

Knix has partnered with micro-influencers previously, together with Aaliya, to efficiently promote merchandise utilizing low cost codes and free or discounted merchandise. As a result of range is a key element of Knix’s content material technique, folks from all ages and backgrounds can probably match the standards for ambassadorship. 

The Knix ambassador program supplies commissions, free merchandise, unique reductions and codes, and launch previews. To study extra, head to the Knix Ambassador Web page. 

8. Goal

Goal is a family identify, and supplies absolutely anything you’ll be able to consider. Goal has labored arduous to distinguish itself from its opponents like Wal-Mart, and has largely succeeded by way of its shiny branding, design ahead kinds, and sensible content material technique and branding partnerships. Micro-influencer advertising campaigns are accepted in Goal’s influencer applications, as they don’t depend on a bigger viewers like another, bigger manufacturers with comparable viewers demographics. 

Goal does typically accomplice with influencers with a bigger viewers, however they don’t shrink back from partnering with smaller influencers, who’re given artistic freedom. One instance of that is cheridan.taylor, an influencer with round 40,000 followers, who blends advertisements into brief movies of day after day life. 

Goal’s Companions program permits some freedom in its social media campaigns, and gives a return capped at 8% for selling your favourite merchandise from the corporate. Goal has assets for creators, and makes the method straightforward by offering Goal storefronts from which to buy. 

Additional Studying: The 13 Influencer Advertising Tendencies You Must Know in 2024

9. Pura Vida Bracelets

Pura Vida began out as a jewellery model that has since expanded into rather more than that, together with clothes. The corporate started as a small operation working out of Costa Rica, and has since grown to promote tens of millions of merchandise annually. Pura Vida gives jewellery for all ages and backgrounds, and is obtainable at a wide range of value factors, making it a fantastic possibility for a lot of totally different influencers. 

Pura Vida particularly identifies their willingness to work with influencers of all sizes, and their social media campaigns mirror that. Though they work with loads of bigger names, in addition they exhibit their happiness to work with micro and even nano influencers. One micro influencer is Kylea Paige (kylea.xo on Instagram), who has a following of 15,000, and is an everyday Pura Vida accomplice. 

Pura Vida has a beneficiant fee construction, providing 10% on all purchases made along with your code as a accomplice. In addition they provide free merchandise, occasion invitations, and assist creating content material to efficiently kick off social media campaigns. To study extra, head to their ambassador web page.  

Additional Studying: What’s a Micro-Influencer and the 8 Advantages for Manufacturers Who Work With Them

10. Babe Authentic

Babe unique is a magnificence model, centered on clear skincare and haircare serums. The model seeks to set itself other than its opponents by way of its outlook: named for its need to assist your pores and skin return to its unique, wholesome state. The model is much less about make-up, as many magnificence manufacturers are, and is extra about nourishing pores and skin and hair. Its target market is huge, and its social media campaigns mirror all kinds of individuals, together with totally different ages, genders, and backgrounds. 

Babe Authentic does a fantastic job of bringing in numerous partnerships from nano influencers to fellow influencers with a a lot bigger following. One instance of a micro-influencer partnered with the model is Kailyn Baker (bakersbliss20 on Instagram), whose lifestyle-centered profile is an ideal match for Babe Authentic. 

Incentives to influencers from Babe Authentic should not as sturdy as a model resembling Pura Vida, however are actually one thing: first dibs on new product launches, unique low cost codes, and a supportive neighborhood of others. To study extra, head over to the Babe Collaboration web page. Influencers are restricted to the USA. 

11. Trustworthy Paws

Trustworthy Paws is a pure petcare firm, whose focus lies nearly solely on delivering items of content material that align with the pure strategy to petcare, with a hefty concentrate on CBD at its root. Area of interest content material like this isn’t all the time well-received, however a crew of passionate model ambassadors could make all of the distinction, and Trustworthy Paws has some real followers. The model started just a few years in the past, from a devoted pet proprietor. 

Affiliate companions with Trustworthy Paws could reap the benefits of widespread hashtags like “petlover” and “dogmom,” and span all walks of life. Because of the nature of the merchandise being provided, the associates program shouldn’t be really restricted to human faces. One instance of a non-human accomplice going through the digital camera is the account run for Cosmo the Borzoi (cosmoborzoi on Instagram); whereas the vast majority of manufacturers depend on engaging faces to promote merchandise, Trustworthy Paws suite of merchandise is maybe greatest bought by the four-legged creatures for whom they’ve been created. In solely 1-2 posts, the aforementioned model accomplice demonstrates the worth of the model in motion. 

The Trustworthy Paws associates program has a better than commonplace fee fee of 15%, and gives low cost codes for associates, household, and followers, and particularly runs towards micro-influencers of their campaigns. 

12. Soylent

Soylent is a meal substitute drink that’s marketed as a science-backed resolution to meal substitute. Whereas it could have initially began out as a nutrient substitute shake, Soylent merchandise have since expanded, and the model now contains protein powder, snacks, and occasional drinks. 

Soylent’s social media program brings in lots of differently-sized influencers, lots of which depend on the official hashtags for the model, and others that contribute to a particular marketing campaign. Micro-influencers like Maxine Hupy (@maxinehupy) efficiently spotlight each the model’s objective in providing meal substitute drinks and powders and their dedication to giving again by utilizing the #soylentforgood hashtag. 

Soylent’s affiliate fee is pretty commonplace, providing 10% for merchandise bought utilizing your hyperlink or code. This system supplies free merchandise and swag for contributors, and gives perception into new campaigns and merchandise earlier than they’re formally introduced. To use or study extra, head over to Soylent’s Ambassador web page. 

Additional Studying: Find out how to Grow to be an Influencer (in Any Business) in 13 Straightforward Steps

13. Elon Novac

Elon Novac is a watch firm that prides itself on designing reasonably priced watches which are elegant and basic. The watch designs should not quite a few, nor are they ostentatious, as an alternative, the model is one which prioritizes timeless model and ease. A Canadian firm, Elon Novac values affordability, and its choices all fall below one single, reasonably priced value coming in below $200. 

Elon Novac companions are anticipated to point out their timepieces in all of their simplicity and glory: in elegant settings, in clear backgrounds, or basic particulars. The model stays considerably small, in comparison with another timepiece corporations, however nonetheless manages to take care of a constant air in its photograph tags and partnerships. One micro-influencer who manages to strike the suitable steadiness between easy and stylish is Jen Halvorson (thatjennygirl). Whereas she is a micro-influencer, Elon Novac does appear to favor these with decrease follower counts on the decrease aspect of micro-influencer or shifting into nano-influencer. 

The ambassador program is a straightforward sufficient one: you’re given a singular code in response to posting a picture publish, and when that code is used, you earn a 20% fee on the sale. To study extra, head to the Elon Novac ambassador web page. 

14. Frank Physique

Frank Physique is a magnificence and private care model designed solely across the idea of using espresso in pores and skin and haircare. A line of masks, serums, and lotions, Frank Physique focuses on easy elements and guarantees wholesome, full, wealthy pores and skin and hair, and works to take care of that picture throughout its model ambassadors and applications. Frank Physique is an Australian-made model, although its influencers span additional. 

The #frankbodypartner hashtag shouldn’t be a small hashtag, neither is it a big one, however it yields a constant message: Frank Physique merchandise are nice for returning a hydrated baseline to pores and skin and hair. Much more constant is the model’s hashtag #thefrankeffect, utilized by micro-influencers and macro-influencers alike, and yielding over 40,000 posts. 

The Frank Physique Ambassador program is a singular one, in that it companions each Frank Physique and Ulta, and combines the 2 in influencer posts. Compensation, retailer go to reimbursement, free presents, and steering are simply among the perks related to turning into a Frank Physique ambassador. 

Additional Studying: How Manufacturers That Work with Micro Influencers Create Branded Content material – and Exchange Their Content material Studio

15. Ana Luisa

Ana Luisa is a jewellery firm based in 2018. Ana Luisa units itself other than different jewelers by way of its concentrate on sustainability and affordability. These two ideas are sometimes not simply paired, however Ana Luisa gives high-quality jewellery, a few of which is comprised of recycled supplies, beginning at $14. 

Ana Luisa companions with influencers of many alternative sizes, and hone in on those that concentrate on trend and life-style, although magnificence influencers may additionally discover themselves particular person consultants on the model. Shanygne (@yagirltoomuch) is a good instance of an Ana Luisa accomplice, as she seamlessly blends her commonplace content material with snapshots of Ana Luisa merchandise. 

Ana Luisa companions vary, however each macro and micro-influencers entry particular low cost codes, giveaway privileges, and merchandise in trade for evaluations and additional compensation. The particulars of the partnership are detailed in accordance with the model’s wants and the partnership in query. Be taught extra (and apply) at Ana Luisa’s Influencer program web page. 

Subsequent Steps

Micro-influencers are a useful a part of the influencer panorama. Whereas many up-and-coming influencers contemplate their decrease numbers a legal responsibility, a smaller viewers can really be useful to manufacturers you have an interest in working with. Excessive-quality pictures, ardour to your area of interest, and an engaged viewers can go a good distance in serving to you accomplice with the manufacturers and collaborators of your goals. 

To just be sure you have the best likelihood of seeing some type of return in your pitch e-mail, take time to arrange your influencer media equipment, and proactively attain out to the manufacturers I’ve recognized above. Any related manufacturers could be DMed on Instagram or different platforms, or could be reached by their influencer advertising supervisor on LinkedIn. 

Studying proactively market your self to your splendid manufacturers could be tough, however there are numerous marketing campaign alternatives on the market for micro-influencers on their model ambassador journey. 

Have you ever reached out to any manufacturers not too long ago as a micro-influencer? Let me know within the feedback! 

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