Alessandro Rizzo is accountable for progress and acquisition for PhotoRoom, a profitable photo-editing app. He shares his expertise with Consumer Acquisition, and what are the specificities of doing UA for a photograph app.
Beneath is the transcript of the video above.
I’m Alessandro, I’m 27 and I reside in Italy. And now I work at PhotoRoom which is, I might say, a graphic design, photograph modifying software program which lets people who possibly don’t have expertise or time within the modifying subject create nice pictures with a course of that could be very intuitive and fairly quick.
What’s step one you are taking when launching a UA technique?
It is determined by what the objective is, if I simply need profitability then in all probability I simply have a look at metrics I’ve, if I’ve any, and attempt to perceive “okay that is how folks behave, that is how a lot they’re keen to pay for the product” so I’ll attempt to create a method, a marketing campaign, creatives that may goal to hit these targets. Presumably understanding, if we now have knowledge, who’s doing these purchases.
As a substitute if I wish to simply be identified and produce the product on prime of charts, then in all probability I’ll care much less about optimizing profitability. I’ll simply wish to be seen in every single place so I’ll take a totally completely different technique, possibly completely different channels as effectively.
Are there some specificities when selling a photograph app like PhotoRoom?
You’re sponsoring a photograph modifying app with pictures and movies so it’s form of meta, you’ve got lots of potentialities there, you possibly can create your personal advertisements with the product you’re sponsoring so it’s a really humorous scenario and I’ve seen fairly a number of folks really few firms do this and I feel it really works very effectively as a result of it actually reveals off what the product can do.
Typically I feel there’s at the least a few kinds of folks, so one is like professionals, who use it for work. Possibly they’re influencers, possibly they’re simply editors. And the opposite section is a few folks utilizing it for enjoyable, for family and friends, and I feel they behave very in a different way. I suppose there’s understanding this idea of various audiences strongly completely different audiences and adapting.
What do you suppose are gonna be the following huge app advertising tendencies?
I feel that it’s already occurring, it’s going in the direction of one thing particularly on the inventive facet, very natural or very sincere which is a little bit of a distinction with what was the requirements earlier than. Like very shiny, a bit pretend commercials. I feel it’s been occurring for a number of years now, I used to be noticing the opposite day I feel each single advert is made natural now and it’s one thing I actually get pleasure from, not as a result of I get pleasure from natural content material per se however simply because I feel it’s extra true and I feel it’s very fascinating, it’s additionally extra numerous as a result of you’ve got extra creators.
And one other factor I’m curious to see is how SKAN 4.0 really modifications the market. I don’t know if it’s gonna be seen within the sense of creatives or if it’s simply gonna be optimisation of focusing on however I’m curious to see that.
Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a inventive company specialised in app movies (video advertisements, app retailer movies, and so on.).
