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LVMH, a French luxurious firm with iconic names equivalent to Louis Vuitton, Moët & Chandon, and Hennessy, has struck a strategic collaboration with System 1. This ten-year deal strengthens LVMH’s place as a worldwide associate of the premier racing collection.
LVMH’s prestigious manufacturers, together with Louis Vuitton, Moët Hennessy, and TAG Heuer, will collaborate with System 1 to rejoice the game’s seventy fifth anniversary in 2025. Every model will contribute distinctive strengths to the partnership, enhancing the fan expertise.
Bernard Arnault, chairman and CEO of LVMH Group, acknowledged: “Folks, the pursuit of excellence, and a ardour for innovation are central to the work of our Maisons and System 1.”
“In motorsport, as in style, watchmaking, or wines and spirits, each element is essential to attaining success. Whether or not in our workshops or on racetracks throughout the globe, the relentless pursuit of pushing boundaries fuels our imaginative and prescient. This essence is what we purpose to infuse into our distinctive partnership with System 1.”
LVMH and System 1 will unveil their groundbreaking partnership initially of the upcoming season, marking a serious milestone in each their histories. Set for early 2025, this unprecedented collaboration guarantees thrilling developments and synergies between the worlds of luxurious and motorsport.
LVMH revealed that its groups will share their famend craftsmanship and entrepreneurial spirit with System 1 followers. This may lead to distinctive hospitality choices, unique activations, restricted version gadgets, and charming content material that may improve the general System 1 expertise.
Stefano Domenicali, president and CEO of System 1, remarked: “Excellence is the core worth driving our sport, a precept shared by LVMH. I’m thrilled to announce that this landmark partnership will begin in 2025.”
“As System 1 continues to increase globally, reaching new and extra various audiences, LVMH’s energy and wide-ranging experience make them the perfect associate to assist us elevate the fan expertise and rejoice the wealthy heritage of our sport. He added that this can be a milestone partnership for each organizations, and I need to specific my gratitude to Bernard and Frédéric Arnault for his or her imaginative and prescient and dedication in making this a actuality.
Prepare for an thrilling new chapter in System 1 historical past! The collaboration with LVMH will elevate the game to new heights, delivering distinctive activations, restricted version merchandise, and unique hospitality experiences. This partnership guarantees to redefine the essence of being a System 1 fan, and we are able to’t wait to see what the longer term holds!
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