The most recent retail retailer of French magnificence label L’Occitane is in contrast to any of its others, because the model launches its first digital outlet within the metaverse. In partnership with digital actuality platform Emperia, the 3D retailer invitations shoppers to discover L’Occitane’s merchandise in a revolutionary approach.
Taking prospects on a digital journey to the guts of Provence, the shop was developed and designed to immerse buyers in an interactive, adventurous expertise. It showcases movies, insights, and a few of the model’s best-selling merchandise.
L’Occitane’s Digital Retailer With Emperia
Within the L’Occitane digital retailer, shoppers can look via merchandise, study extra concerning the firm’s historical past, and discover the model’s wealthy substances. Additionally, similar to a bodily retailer, prospects can store for L’Occitane merchandise immediately on their screens.
4 of the model’s hottest scents make completely different sections of the digital retailer: almond, immortelle, lavender, and shea butter. As every scent has a devoted space, the shop setting is specifically designed to symbolize the scent too.
For instance, the almond orchards in Provence are a brief drive away, surrounding viewers with inexperienced shrubbery and a heat ambiance. A sizzling air balloon within the model’s signature colors transports consumers to the immortelle fields in Corsica amidst tranquillity and serenity.
Apart from these, a bicycle journey brings viewers to the lavender fields in Provence, transporting them to a scenic view with fields of lavender so far as the attention can see. Beckoning the journey of a lifetime is a non-public aeroplane journey to the shea parklands in Burkina Faso, completely replicating the sensation of flying to a far-off vacation spot.
L’Occitane’s enterprise into the digital world is opportune as a number of industries step into a brand new period of know-how. Embracing the trendy shift in messaging and retaining shoppers, the digital expertise leaves a memorable and long-lasting impression for each previous and new customers.
