Litmus provides an all-in-one e mail optimization platform with a set of instruments and options designed to assist groups create efficient e mail campaigns that drive loyalty and increase income. By means of a sequence of simple-to-follow steps, the corporate’s e mail platform empowers groups — no matter their technical coding experience — to shortly and effectively create high-impact, error-free, on-brand high quality e mail campaigns.
Litmus Construct: Design Your Emails
With Litmus Construct, groups can minimize growth time in half. You’ve got a strong Code Editor to construct HTML emails from scratch or the Visible Editor, with its drag-and-drop modular constructing instruments. The Design Library permits you to create a design system and store-branded code modules and reusable templates in a single place so anybody can entry and use these belongings to get the suitable appear and feel in all future e mail campaigns.
The e-mail creation instruments additionally help you preview your messages in over 100 well-liked e mail shoppers, and you’ll run a complete QA check and loop in your crew for his or her suggestions and approvals as properly. Furthermore, ESP Sync lets you sync your emails from Litmus along with your e mail service supplier (ESP). As soon as synced, any modifications saved in Litmus routinely replace in your ESP so everybody can entry essentially the most up to date e mail model.
Litmus Personalize: Add Dynamic Content material To Your Emails
Entrepreneurs recognized e mail message personalization (42%) and triggered e mail campaigns (40%) as among the many only data-driven advertising personalization ways. In truth, 9 in 10 entrepreneurs consider personalization is crucial to their total enterprise technique. Seventy-six p.c of consumers anticipate extra customized consideration from entrepreneurs to develop intimate model relationships, and over 80% of consumers willingly share knowledge so entrepreneurs can create and ship extra customized experiences. With inbox competitors at an all-time excessive, personalization is not elective – however creating limitless variations of each e mail is inefficient and impractical.
Litmus Personalize, powered by Kickdynamic, automates and scales e mail personalization utilizing dynamic content material automation to entry knowledge from CRMs, product feeds and different knowledge sources and generates infinite e mail variations from only one HTML tag. Paired with AI-driven product suggestions, Litmus Personalize makes it seamless to create customized 1:1 e mail campaigns.
Litmus Testing: Take a look at Your Emails
As entrepreneurs, the very last thing we wish is for present and potential clients to have poor e mail experiences and unsubscribe from our e mail lists. But when emails arrive with damaged hyperlinks or copy errors, it could occur — and people errors harm your model status, too. E-mail testing empowers you to repair errors earlier than you ship with out including time to your workflow. In truth, Litmus clients have minimize e mail testing and QA time by 50%.
You may preview campaigns in well-liked e mail shoppers—together with Darkish Mode—from one spot. You obtain an automatic, complete QA check of the whole lot checked by the pre-send automated Litmus Take a look at: accessibility, hyperlinks, pictures, monitoring, and extra. Litmus’ Spam Testing additionally runs over 25 spam filter checks, notifying you of points and offering actionable options so you will get forward of deliverability points.
Litmus Proof: Collaborate On Your Emails
The Litmus Proof device can streamline the evaluate and approval course of, bettering cross-team collaboration and trimming the method by as much as two hours. This characteristic permits stakeholders to straight edit and recommend modifications to animated gifs, coded HTML drafts, e mail designs or picture recordsdata. It additionally tracks all variations of an e mail marketing campaign — together with feedback and approvals — to offer a single, full system of report.
You may assign particular reviewers, create designated teams, and share a folder of emails with anybody to help fast collaboration on complicated, dynamic, multi-email campaigns. And since Litmus integrates with Slack, stakeholders obtain on the spot notification when their enter is required, which retains the method transferring effectively.
Litmus E-mail Analytics: Analyze Your E-mail Advertising and marketing
Everybody likes numbers — particularly after they present a 43% elevated e mail ROI after utilizing Litmus E-mail Analytics. This device gives entrepreneurs with data-informed insights to make selections on e mail design, segmentation, and personalization to extra successfully have interaction audiences, enhance conversions and drive higher outcomes.
Litmus E-mail Analytics routinely filters emails impacted by privateness measures like Apple Mail Privateness Safety and shows subscriber engagement knowledge from dependable opens that entrepreneurs can use to establish and replicate profitable emails. The information it collects consists of figuring out which apps and gadgets subscribers use most often, whether or not (and when) they use Darkish Mode, how lengthy they learn your e mail, and extra. Built-in Insights for Marketo, Oracle Eloqua, and Salesforce Advertising and marketing Cloud supply advertising groups an built-in view of their e mail marketing campaign’s efficiency — together with e mail efficiency indicators and steered follow-up actions — eliminating the necessity to analyze a number of knowledge sources or spend hours reviewing tendencies.
Litmus Integrations
E-mail isn’t an island, and its creation shouldn’t be handled as such. By integrating Litmus into your organization’s tech stack, you save time, cut back errors and obtain greater outcomes. In truth, Litmus’ know-how integrations can minimize inefficiency and cut back testing time by 50%. It seamlessly integrates with code editors, e mail service suppliers, CRMs, and different advertising instruments to make sure groups’ talents to extend the variety of high-quality emails they ship, maximizing effectivity and ROI. For instance:
- Litmus’ Chrome Browser Extension – permits you to preview and check HTML emails on to lower turnaround time and spot errors earlier than you click on ship.
- ESP Sync – permits you to sync emails to your e mail service supplier (ESP) as you construct in Litmus, retaining all stakeholders up-to-date in real-time. Simply import emails to Litmus for pre-send testing and evaluate with out the effort and threat of manually copying and pasting code.
- Slack – Integrating Litmus with Slack generates computerized notifications when it’s time for a stakeholder to take motion, facilitating sooner turnaround instances and clear communication.
- Trello – Utilizing Litmus Energy-Up for Trello permits you to connect emails to your Trello playing cards, observe due dates and standing, and enhance collaboration.
- Storage – Importing HTML recordsdata from Dropbox, Google Drive, and OneDrive saves time, eliminates guide errors, and lets you shortly add code to construct, proofread and preview emails earlier than sending them.
Who can use Litmus?
Maybe a greater query is who isn’t an excellent match for Litmus options. From designers and builders to advertising leaders, over 700,000 professionals use Litmus to assist enhance conversions and ROI.
- Design and Improvement Groups – Design groups don’t need — or want — to be hampered by damaged hyperlinks, slow-to-load pictures or formatting fails, however manually testing emails on every machine and e mail consumer isn’t sensible. Litmus’ e mail advertising resolution acts like one other stakeholder, giving full visibility into each hyperlink and structure. The platform identifies potential points and provides options so groups can deal with constructing, coding, and testing new concepts and campaigns. Since you see modifications in real-time, it’s sooner to check and repair points earlier than you ship.
- Entrepreneurs – Whenever you’re juggling a number of advertising campaigns and have to ship efficient, high-performing emails to hundreds (if not tons of of hundreds of individuals) shortly and effectively, you possibly can’t have a cumbersome e mail workflow. Litmus helps your crew enhance e mail effectiveness by making e mail creation and personalization a breeze, automating time-consuming pre-send testing steps, streamlining the e-mail evaluate and approval course of, and gaining beneficial insights to enhance future campaigns.
- Advertising and marketing Management – Understanding which advertising methods and ways drive enterprise outcomes and aid you hit marketing-driven income targets is — at finest — a problem. Litmus’ strong post-campaign analytics empower advertising leaders to extract the suitable info to make sure each marketing campaign generates the very best impression. Through the use of Litmus’ suite of highly effective e mail instruments, you:
- Set your advertising crew up for achievement.
- Simply entry insights to enhance personalization and segmentation.
- Enhance aggressive benefits by understanding what’s working, so you possibly can apply those self same methods throughout all advertising channels.
Consumers throughout all industries are looking for one thing past conventional touchpoints. They anticipate customized, correct, participating communications that empathize with, tackle, and supply options to resolve their ache factors.
To fulfill that expectation, advertising groups use Litmus, a greater, more practical resolution for optimizing the whole e mail workflow. Litmus opens up the potential of your e mail advertising applications. From serving to simply rework knowledge into 1:1, customized e mail experiences to e mail testing, collaboration, and detailed evaluation, you possibly can really feel assured that each e mail you ship has the facility to transform and drive enterprise outcomes.
