By Lisa Heay, Director of Enterprise Operations at Heinz Advertising
For this week’s app of the week put up, I wished to spotlight a cool software I not too long ago discovered about – mail-tester. Plainly put proper on their major web page—mail-tester permits you to check the spammyness of your emails. I’m shocked that I’ve spent the vast majority of my advertising and marketing operations profession with out this software.
The most effective half about it’s it’s free and easy to make use of. Created by self-proclaimed geeky e-mail software program engineers to resolve a necessity they needed to to shortly and effectively check the standard of their very own newsletters, mail-tester was shared with the world to permit customers to check the deliverability of their very own emails and establish potential points that would trigger them to be marked as spam or rejected by e-mail servers.
To make use of mail-tester, you merely ship a check e-mail to a novel e-mail tackle supplied by the service.
Mail-tester then analyzes the e-mail and generates a rating out of 10, with the next rating indicating a greater likelihood of a profitable supply.
You additionally get a report that gives detailed info on the components that contributed to the rating, highlighting any points corresponding to spammy content material, lacking authentication information, suspicious or damaged hyperlinks, incorrect e-mail headers, extreme use of sure key phrases, photos with out alt textual content, or issues with the e-mail server configuration.
The report additionally gives suggestions on the right way to enhance the e-mail’s deliverability and cut back its spam rating.
One fast tip we’ve found—it’s finest so as to add the check tackle from mail-tester into your database and ship an actual e-mail to check. It’s an added step, however pattern emails from Advertising Automation platforms generally aren’t a very correct illustration of how your e-mail would rating.
For instance, the topic line might learn “[Sample]…”, and in Marketo particularly, the unsubscribe headers aren’t added to check emails. This can be the case with different platforms, as effectively. You possibly can simply return to delete these check e-mail information later.
Total, mail-tester is a great tool for anybody who needs to enhance the effectiveness of their e-mail advertising and marketing campaigns or be sure that essential emails are delivered efficiently. This ought to be an computerized add to any Advertising Operations skilled’s toolbox.
Take a look at their FAQs for extra info, and let me know what you assume!
