LinkedIn Statistics Entrepreneurs Ought to Know in 2023

Meta could be house to the largest social networks on the planet however relating to professionals and enterprise advertising and marketing LinkedIn is the place to be.

These LinkedIn Statistics will present you why it’s the community for professionals, particularly B2B entrepreneurs, to focus on motivated audiences in 2023.

These LinkedIn stats will carry you updated on the worth of LinkedIn as a community, and supply perception into the right way to increase your attain. We’ll present statistics and information from trusted sources, together with the Sprout Social Index™, Social Media Tendencies for 2022 & Past. The demographic information alone may very well be the important thing to planning your LinkedIn advertising and marketing technique for 2023.

Let’s dive in.

Desk of contents:

LinkedIn demographics statistics

Worldwide, males have a tendency to make use of LinkedIn greater than ladies. As of January 2022, 57.2% of customers have been male and 42.8% have been feminine. The numbers of customers are skewed barely larger to male in the USA, at 58%.

Notice: Sprout Social acknowledges gender past female and male; we’re presenting the stats as reported by the supply. Statista limits its gender reporting to female and male.

2. Members within the US are usually older than international customers.

LinkedIn utilization statistics on age of customers fluctuate globally. As of January 2023, 60% of world customers have been aged 25–34, representing youthful millennials. These between the ages of 18–24, mid-range Gen Z, made up 20.4% of LinkedIn customers whereas solely 2.9% of individuals over 55 have been utilizing the platform. No statistics have been supplied for customers aged 35–54.

Within the US, as of December 2022, 31% of customers have been older millennials between the ages of 30 and 39. These aged 40–49 made up 23% of the person base, whereas nearly 20% have been primarily throughout the Gen Z cohort at 18–29 years outdated. No statistics have been supplied for customers aged 50 and over.

So though the Gen Z person cohort seems constant each globally and within the US, customers in the USA alone are usually a bit older.

3. A minimum of half of LinkedIn’s members’ households earn greater than $75,000

LinkedIn demographics point out that greater than half of customers have larger incomes. A December 2022 survey indicated that 53% of LinkedIn customers in the USA had a excessive month-to-month family revenue. The yr earlier than, Pew analysis confirmed that fifty% of LinkedIn customers had a family revenue of greater than $75,000. That 2022 survey discovered that 29% of person’s households can be thought of middle-income, whereas solely 17% can be thought of low-income.

This correlates with the Pew examine which discovered that 21% of US customers’ revenue was between $50,000 and $74,999, 21% was between $30,000 and $49,000. Solely 12% of LinkedIn customers had an revenue lower than $30,000.

4. Greater than half of LinkedIn’s members have a minimum of a bachelor’s diploma

These LinkedIn numbers are usually not stunning once we think about the LinkedIn members’ training statistics. In December 2022, one third of LinkedIn members had a bachelor’s diploma or its equal and one other 23% held a grasp’s diploma or its equal. Simply 2% had a secondary degree training. That is an 8% decline in highschool customers from February of 2021.

5. LinkedIn is favored by suburban and concrete dwellers

A Pew analysis examine decided that 30% of LinkedIn customers lived in city facilities, 33% lived within the suburbs and solely 15% lived in rural areas.

6. LinkedIn has greater than 900 million member in 200 international locations and areas

The query of LinkedIn utilization statisticshow many customers are on LinkedIn worldwide was  answered in LinkedIn’s second quarter of fiscal yr 2022 replace. The variety of present members is in extra of 900 million. And 3 new members enroll each second!

Presently, there are over 61 million corporations listed on LinkedIn.

LinkedIn utilization statistics

7. There are greater than 199 million members within the US alone

As a rustic, the USA clearly represents probably the most members on LinkedIn. Nevertheless, as a area, Asia Pacific (APAC) has probably the most members at 227 million. North America, or NAM, is subsequent with 220 million members, then EMEA, Europe, the Center East and Africa is subsequent with 210 million. Latin America (LATAM) is final on this record with 109 million members.

LinkedIn is obtainable in 26 languages, together with Arabic, Chinese language, Hindi and Turkish.

8. Most desktop site visitors to LinkedIn comes from the US

With these LinkedIn numbers, it’s no shock that the biggest share of desktop site visitors to LinkedIn comes from the US. As of Might 2022, 31.28% of this site visitors got here from the USA, 7.08% got here from India and 5.99% got here from the UK. Brazil and Canada rounded out the highest 5 with 4.39% and 4.11% respectively.

9. Greater than 137 million US LinkedIn members use the platform each day

In December of 2022, information indicated that 69% of US customers have been on LinkedIn each day, 15% used it a number of occasions every week and one other 5% used it as soon as every week. LinkedIn’s most recent statistics don’t include information on the variety of month-to-month common customers (MAU). However, it was projected that in 2022 MAU within the US alone would attain 66.8 million, a 2.1 million achieve over 2021.

Additionally, App Ape reported that 48.5% of US LinkedIn app audiences have been month-to-month common customers in 2021. In that very same yr, 17.1% of US Android LinkedIn app house owners used the app each day.

10. The common go to to LinkedIn is simply over 7 minutes lengthy

There have been 1.7 billion visits to LinkedIn in December 2022 , a 16.86% enhance over November. The common go to lasted 7.27 minutes and, on common, 7.66 pages have been visited. These LinkedIn stats refer solely to desktop site visitors.

LinkedIn promoting and advertising and marketing statistics

In line with a examine by LinkedIn, it’s the main platform for lead technology. And, 4 out of 5 of its 900 million members drive enterprise choices. That’s over 720 million members! Even when membership was solely 850 million plus, LinkedIn reached 180 million senior degree influencers. And, a LinkedIn viewers has twice the shopping for energy of the typical on-line viewers.

In comparison with different social channels, 82% of B2B entrepreneurs get hold of their biggest success with LinkedIn. A staggering 93% of B2B entrepreneurs used LinkedIn for natural social advertising and marketing within the 12 months previous October 2021. And 77% mentioned they noticed their greatest natural outcomes from LinkedIn. Of the 77% of B2B respondents who used paid social media platforms, 75% chose LinkedIn in that very same time interval, saying it produced the perfect outcomes. So, it’s not stunning LinkedIn generated 3.8 billion in advert income in 2021, which income is anticipated to extend to 7.7 billion by 2026.

12. Adverts on LinkedIn do particularly effectively

Adverts on LinkedIn garner a 33% enhance in buy intent for manufacturers. After they promote on LinkedIn, manufacturers can see a 2–3x raise of their model attributes. Entrepreneurs expertise a conversion fee as much as 2x larger on LinkedIn. And audiences which were uncovered to model and acquisition messages on the platform are 6x extra prone to convert.

13. Extremely efficient channel for lead technology

LinkedIn is rated because the simplest channel for driving high-quality leads by 40% of B2B entrepreneurs. In actual fact, 89% of B2B entrepreneurs use LinkedIn for lead technology and 62% say it produces leads for them. It solely makes issues higher that LinkedIn’s value per lead is 28% decrease than Google AdWords.

And, 35% of B2B entrepreneurs ranked LinkedIn as crucial social media community general in 2021. With all that LinkedIn has to supply entrepreneurs, it’s no shock that 97% of B2B entrepreneurs use LinkedIn for content material advertising and marketing.

In line with the newest LinkedIn statistics, the platform has an viewers attain of 199 million customers within the US alone.

LinkedIn Engagement Statistics

Pages with full info get 30% extra weekly views. LinkedIn greatest apply is to fill in all the data together with your brand, overview, group info and so forth. Don’t neglect, members can search you by key phrases, so the extra full and related your web page is, the higher. Firms which have accomplished this and are energetic on their pages see a 5x raise in web page views, a 7x raise in common impressions per follower and an 11x raise in clicks per follower. And, corporations that put up on LinkedIn weekly will see a 2x larger engagement fee.

15. Listicles and LinkedIn Polls appear to do greatest on LinkedIn

Textual content solely posts shouldn’t be ignored. They’re nonetheless fairly widespread on LinkedIn and may do so much to interact your target market when employed strategically. The character restrict for posts has modified to 3000 in 2023 which will be wherever between 500 and 1000 phrases. Use hashtags. They are often searched in LinkedIn, bringing customers straight to your content material.

An unbiased examine of 3000 posts on LinkedIn discovered long-form content material of 1900-2000 phrases appeared to get a probably the most views, likes, feedback and shares on LinkedIn. And if these posts have been damaged up by 5, 7 or 9 headings they gained 50%, 33% and 47% extra views than a single heading put up, respectively.

Listicles, particularly “how-to’s” do very effectively on LinkedIn. In actual fact, the unbiased examine discovered {that a} “how-to” put up performs 31.5% higher when it comes to LinkedIn analytics than all different sorts of posts.

LinkedIn Polls assist you interact along with your viewers as a result of they get to offer their opinions in regards to the questions you pose. Use them to find out about ache factors, what they’re on the lookout for out of your model and extra. Your query needs to be partaking and related. You may give as much as 4 reply decisions. Use the quantity that can greatest permit your superb viewers members to share their opinions. Not solely do these polls interact your viewers, however you’ll be able to be taught an awesome deal about them that can assist you in your future advertising and marketing efforts.

This LinkedIn Ballot by Sarah Johnston bought 6,290 votes and 160 feedback.

Think about what you might do with the suitable query.

17. Pictures have a marked impact on engagement

Utilizing pictures in your posts ends in a 98% larger remark fee in comparison with textual content solely posts. And for adverts with a single picture, bigger pictures of 1200 x 627 pixels garner as much as a 38% larger click-through fee. Within the case of pictures, generally extra is healthier. Customized collages of three–4 pictures in a put up carry out notably effectively for corporations. And the unbiased examine talked about above indicated that posts with a single picture are over 2x as partaking as a textual content solely put up. Posts with 4 pictures are nearly 4x as partaking and people with 8 pictures are nearly 10x as partaking. Additional, having 8 pictures is sort of 4x as partaking as a single picture put up.

18. Video is turning into extra impactful on LinkedIn

Video will get 5x extra engagement on LinkedIn. Customers will interact with video adverts practically 3x longer than different sorts of adverts. Since movies are sometimes watched with out sound, it’s a good suggestion so as to add captions to draw and have interaction your viewers. And, present them what you need them to see throughout the first 10 seconds earlier than you lose their consideration. LinkedIn’s analysis reveals that members are 20x extra prone to share a video on LinkedIn than some other sort of put up. Plus, 73% of B2B entrepreneurs say that video positively impacts their advertising and marketing return on funding.

In line with LinkedIn, you should utilize YouTube movies too, and they’re going to play immediately in your feed, usually leading to a share fee of 75%.

Video is so versatile. You may share absolutely anything. It doesn’t solely must be adverts. You may share your model values, information, and data on upcoming occasions or opinions on social points that matter. In actual fact, information from the Index point out that 71% of shoppers suppose it’s essential for manufacturers to boost consciousness and take a stand on delicate points. This can be a nice solution to interact with and develop your viewers, particularly in case you benefit from the numerous instruments out there to you on LinkedIn.

Individuals are likely to favor short-form movies, which they discover 2x extra partaking than long-form movies. And, in response to the Index, 34% of shoppers wish to see genuine, much less produced movies. Solely 26% wish to see polished, extremely produced video.

LinkedIn Dwell movies get 24x extra engagement than static posts. Dwell stream additionally will get 7x extra reactions and 24x extra feedback than different movies.

You may sustain with this inflow of feedback from LinkedIn Dwell with Sprout Social’s Good Inbox, one in every of its social media administration instruments. The Good Inbox consolidates your entire incoming messages in a single place so that you don’t must go from platform to platform to interact along with your viewers.

LinkedIn recommends that you’ve a moderator in your reside streams and plan to stream for a minimum of quarter-hour to permit your followers time to affix. Your viewers will preserve constructing as you stream. Use #LinkedInLive in your stream description in addition to some other related hashtags. It will assist you develop your viewers past your followers.

18. LinkedIn options assist you prolong your attain

The minimal viewers dimension to run an promoting marketing campaign on LinkedIn is 300 members, however you must shoot for 50,000 or extra for textual content or single picture adverts. You may enhance your attain by utilizing LinkedIn’s “lookalike viewers” function. This targets folks or corporations with comparable traits to your matched viewers section. Utilizing this function can enhance the scale of your unique viewers by as much as 15x, not together with your unique matched viewers.

And, you’ll be able to prolong your attain additional with the LinkedIn Viewers Community function. It delivers your single picture, carousel and video adverts past your LinkedIn feed to customers on third-party apps and websites.

Over 9 million customers have turned on LinkedIn Creator Mode because it was launched in the beginning of 2021. Utilizing Creator Mode lets you develop your attain and affect by serving to you determine thought management by means of the content material you create and share.

To be taught extra in regards to the instruments you will get entry to by means of creator mode, together with LinkedIn Dwell, go to LinkedIn Creator Mode Assist/Reply.

Creator Mode can have a profound influence for entrepreneurs. Thought management is vital to 79% of potential patrons in figuring out which suppliers they wish to be taught extra about. And 70% of potential B2B patrons say LinkedIn is likely one of the most trusted sources of that info. One other 75% say thought management helps them decide which distributors to decide on.

Thought management essential to 90% of B2B resolution makers. Nearly half of all C-suite executives will spend a minimum of one hour per week engaged with such a content material.

Enhance your LinkedIn advertising and marketing technique in 2023

In 2022, LinkedIn was ranked quantity 7 within the high ten quickest rising manufacturers worldwide, based mostly on model worth development (68%). It was one in every of solely two social media networks within the rankings; YouTube was the opposite. And LinkedIn’s instruments, comparable to Creator Mode and Viewers Community, assist you to increase your attain and have interaction new audiences. As these LinkedIn statistics and information have proven, executives, resolution makers, patrons and entrepreneurs are all networking and rising their enterprise on LinkedIn. Isn’t it time you used LinkedIn for enterprise? Sprout has all of the instruments you want to take action effortlessly, together with the Good Inbox that can assist you preserve the dialog going easily throughout social platforms.