LinkedIn is greater than only a networking web site. It’s a high spot for producing leads and getting your model seen.
One technique for driving progress and visibility on the community is utilizing the appropriate hashtags. On this publish, we’ll stroll you thru discovering, utilizing and optimizing LinkedIn hashtags to get extra eyes in your content material.
We’ve additionally rounded up the highest 30 hottest hashtags on the community so you may hop on related developments and increase your LinkedIn advertising technique.
Desk of contents:
What are LinkedIn hashtags?
LinkedIn hashtags are key phrases or phrases that categorize content material. This makes it simpler for customers to seek out and have interaction with matters they’re considering. You’ll be able to add hashtags to posts, feedback, articles, profiles and even pages on the platform.
Hashtags assist your content material change into half of a bigger, dynamic dialog taking place on LinkedIn. They’re highly effective instruments for growing the visibility of your posts, reaching folks with comparable pursuits or in the identical trade, and tapping into trending matters.
Methods to use hashtags on LinkedIn
There are a number of methods you may incorporate LinkedIn hashtags to extend your visibility. Let’s take a look at examples of how and the place to appropriately use them on the platform:
Methods to add hashtags to your LinkedIn enterprise web page
Questioning the place so as to add hashtags first? Your LinkedIn enterprise web page is an effective place to start out.
Head over to your web page and click on on Edit Web page in your left. Discover and click on on Hashtags below the Group tab after which add as much as three hashtags by tapping + Add a hashtag.
Including hashtags to your web page helps it pop up in related search outcomes. However it’s additionally an effective way to seek out and work together together with your target market—people who find themselves considering your model, trade, services.
Methods to add hashtags to your LinkedIn posts
Posts are the bread and butter of LinkedIn feeds. Assist your posts rank for related key phrases by sprinkling in rigorously chosen hashtags. Use the # image when typing out your publish so as to add key phrases and hashtags.
You’ll be able to weave hashtags naturally inside your publish content material or place all of them collectively on the finish in the event you really feel they’re diluting your publish’s impression.
Methods to add hashtags to your LinkedIn articles
Publishing articles on LinkedIn? Give them extra publicity by including related hashtags. You’ll be able to hashtag some key phrases inside the physique of your articles or add all of them on the finish in order that they don’t interrupt the circulation of your content material.
If you publish your articles, your hashtags will change into clickable and searchable. It’s an effective way to contribute in-depth insights and opinions to trending discussions and matters.
You may also add hashtags to your posts whenever you go on to share your articles. Right here’s an instance of what that would appear like:
Methods to add hashtags to your LinkedIn feedback
Lastly, you may embody hashtags immediately in your feedback when interacting with different folks on the platform. Right here’s an instance:
Attempt to all the time use hashtags naturally inside your feedback to keep away from wanting like a spam bot. Additionally, use them sparingly or by no means in the event that they’re not extremely related to the subject.
Methods to discover and observe new hashtags on LinkedIn
You know the way to make use of the hashtags. However how do you discover the appropriate ones to your model? Let’s take a look at 3 ways to seek out and observe hashtags that matter to what you are promoting.
Use the LinkedIn search bar
The simplest approach to discover hashtags on LinkedIn is to immediately seek for them on the platform.
Head over to the search bar on the high of your LinkedIn web page and sort in key phrases which might be related to your trade, enterprise and content material.
For instance, a advertising company may seek for hashtags like #digitalmarketing or #contentmarketing. They will additionally browse further solutions within the drop-down, like #digitalmarketingtrends or #contentmarketingexperts.
Clicking on a hashtag helps you to see associated content material and provides you the choice to observe customers who create discussions surrounding the subject.
Use social listening to determine developments
Monitor conversations and posts in your trade, particularly involving thought leaders and influencers, to identify trending matters. Notice the hashtags these individuals are ceaselessly utilizing of their discussions.
Use a social listening instrument like Sprout Social to regulate particular matters and key phrases.
A giant benefit of utilizing Sprout is you too can determine well-liked hashtags getting used on different platforms after which verify whether or not they’re price following on LinkedIn.
Use ‘Adopted Hashtags’ to seek out extra associated hashtags
The third approach to discover related hashtags is to have a look at those you’re already following. On the left facet of your LinkedIn feed, you’ll see a listing of adopted hashtags (proper under Teams.)
Click on on Adopted Hashtags to view solutions for associated hashtags you could be considering.
Suggestions for optimizing your hashtags on LinkedIn
Hashtags are tough—in the event you misuse or overuse them, they’ll do extra hurt than good. Use them strategically to spice up impression and attain.
Listed below are 4 recommendations on easy methods to optimize your LinkedIn hashtags.
Use LinkedIn analytics to refine your hashtag technique
Enhance your technique over time by understanding how the hashtags you’re presently utilizing are contributing to your model’s visibility and engagement on the platform.
Use LinkedIn analytics to trace the efficiency of posts with particular hashtags. Entry the platform’s built-in analytics instrument or use a third-party software program like Sprout for in-depth information exploration and a visible perspective.
Based mostly on hashtag analytics, tweak your hashtag selections for future content material. For instance, you may discover #digitalmarketingtips is extra well-liked together with your target market than #marketingtips. Or, you may discover sure hashtags improve your attain however others get you greater engagement.
Use hashtags sparingly and strategically
Don’t spam your posts and articles with hashtags. Use a mixture of area of interest and well-liked hashtags to stability attain and focused engagement.
In LinkedIn posts, we advocate utilizing 3-5 hashtags which might be most related to your content material. Right here’s an instance of how Pipedrive does it:
The publish above strategically incorporates a mixture of area of interest, well-liked and branded hashtags to hitch broader (e.g. gross sales and CRM) and extra centered (e.g. AI) conversations on the platform.
Experiment with totally different hashtags
Rising on LinkedIn means it’s worthwhile to repeatedly take a look at and enhance. This consists of experimenting together with your hashtag technique.
Let’s say you’re within the monetary sector and often use #finance. Add extra depth, relevance and attain by introducing area of interest hashtags like #fintechinnovation or #wealthmanagementtips to posts and articles that align with these content material themes.
The good thing about testing totally different hashtags is you typically encounter key phrases that resonate extremely with particular goal audiences. You’re additionally in a position to rule out hashtags that may not be working in addition to others—saving area for higher ones.
Professional tip: Sprout’s hashtag monitoring instrument helps you to measure the efficiency of your chosen hashtags throughout a number of social media platforms, together with LinkedIn.
Observe your rivals
Control your rivals to see which hashtags they’re utilizing and which of them appear to be working for them. Aggressive monitoring provides you a window into trending matters and helps you discover and incorporate related hashtags into your personal content material.
As an example, in the event you discover {that a} competitor is getting a lot of engagement with #AIinMarketing, think about how you should use this hashtag in your personal posts.
Does the hashtag align with a weblog publish or an article you might be planning? Are you able to add a novel perspective to the dialog below this hashtag? Keep in mind, the purpose is to not copy however to seek out inspiration and determine developments which you could adapt to your personal technique.
30+ of the most well-liked LinkedIn hashtags in 2023
To make it simpler so that you can be a part of trending conversations, we’ve put collectively a listing of the highest 30 LinkedIn hashtags related to entrepreneurs and enterprise professionals. These trending hashtags ought to give your model a place to begin when implementing your advertising technique for 2024. Trending hashtags on LinkedIn replace shortly, so you’ll want to hold your eyes peeled for trending matters you may capitalize on.
- #innovation – 38,411,129 followers
- #administration – 35,598,286 followers
- #humanresources – 32,898,825 followers
- #digitalmarketing – 27,095,863 followers
- #know-how – 26,161,748 followers
- #creativity – 24,925,069 followers
- #future – 24,304,980 followers
- #futurism – 23,219,190 followers
- #entrepreneurship – 22,469,540 followers
- #careers – 22,286,006 followers
- #markets – 22,001,983 followers
- #startups – 21,011,950 followers
- #advertising – 20,178,414 followers
- #socialmedia – 19,491,703 followers
- #venturecapital – 19,100,660 followers
- #socialnetworking – 18,826,357 followers
- #leanstartups – 18,782,560 followers
- #branding – 17,838,214 followers
- #advertisingandmarketing – 17,002,362 followers
- #motivation – 15,629,846 followers
- #personaldevelopment – 14,529,875 followers
- #investing – 14,249,587 followers
- #jobinterviews – 14,171,761 followers
- #sustainability – 13,162,614 followers
- #personalbranding – 10,350,194 followers
- #training – 9,545,127 followers
- #customerrelations – 8,514,104 followers
- #productiveness – 8,363,545 followers
- #gross sales – 5,826,765 followers
- #socialentrepreneurship – 5,746,331 followers
Elevate your LinkedIn hashtags technique
Hashtags can drive engagement to your LinkedIn posts and put it in entrance of the appropriate audiences. Begin by discovering the appropriate hashtags and place them strategically in your posts and articles to hitch related conversations taking place in your trade.
Use Sprout Social’s LinkedIn administration instruments to take your advertising technique to the following degree. Observe posts and hashtags, monitor conversations, regulate the competitors and measure efficiency multi function place.
