Launched in 2011 by Scott Brinker and Frans Riemersma, the Martech Map has developed from 150 options in 2011 to a formidable 13,080 in 2023, spanning 49 classes.
The fastest-growing classes embrace Content material and Expertise, Commerce and Gross sales, and Administration. These sectors not solely show substantial development but in addition current vital potential for buyer expertise differentiation.
Current years have witnessed a surge in firms inside these classes, with Content material and Expertise and Commerce and Gross sales standing out as key areas driving innovation.
The surge in administration instruments could be attributed to the rise in digital operations and the growing want for distant work assist for advertising and marketing groups.
Lead Forensics’ inclusion within the Martech Map reaffirms its place as a key participant in driving gross sales automation enablement and intelligence.
Go and probe for your self at martechmap.com!
Lead Forensics is clever web site identification software program that reveals the id of your beforehand nameless web site guests.
It really works by using clever reverse web site customer monitoring know-how and a worldwide main database of enterprise IP addresses to trace your web site guests, reveal their id and notify you in real-time.
