StackAdapt, the main self-serve programmatic promoting platform, has partnered with Lead Forensics, the world’s No. 1 B2B web site customer identification software program, to broaden StackAdapt’s newest ABM Focusing on and Measurement answer.
Key Advantages for B2B Entrepreneurs and Advertisers:
- Expanded Market Attain: B2B entrepreneurs can now prolong their attain past the US and faucet into new markets in EMEA and Canada focusing on a broader viewers and potential clients.
- Related Focusing on: This enlargement ensures that advert campaigns are related and resonate with the precise viewers.
- Measurable Affect: With extremely correct measurement capabilities, B2B entrepreneurs can assess the efficiency of their campaigns and make data-driven selections to optimize outcomes, resulting in greater ROI and simpler advertising and marketing efforts.
- Frictionless Marketing campaign Administration: The self-serve answer affords easy-to-use options for marketing campaign creation and reporting, saving time and assets for B2B entrepreneurs and streamlining their promoting course of.
- Low-Danger Testing: The answer permits for fast marketing campaign activation with out contractual minimums, giving B2B entrepreneurs the arrogance to experiment and study, resulting in improved methods and profitable outcomes in the long term.
“We’re delighted to accomplice with StackAdapt,” mentioned Chris Murray, Vice President of Partnerships at Lead Forensics. “We all know how highly effective our information is and we stay up for working with StackAdapt to assist companies join, interact, and succeed like by no means earlier than.”
Agent3 is a worldwide ABM company targeted on delivering hyper-targeted campaigns for its shoppers. As a StackAdapt accomplice, it was one of many first to harness the ability of Lead Forensics’ IP information.
“This collaboration extends our means to supply elevated reliability, visibility and scale in EMEA and Canada, in addition to complimenting and increasing the attain supplied by lots of our clients’ current pure-play ABM platforms throughout the US,” defined Daniel Sands, Chief Innovation Officer and Companion at Agent3. “With exact viewers focusing on through StackAdapt, mixed with the flexibility to measure marketing campaign influence with pinpoint accuracy, our company was in a position to obtain actually nice scale and efficiency metrics. We have been significantly impressed from an account attribution perspective and the info we have been in a position to seize in regards to the firms we had reached. This partnership represents a big milestone in our means to ship excellent outcomes for our shoppers.”
“The power to offer ABM measurement in EMEA and North America is a novel supply for our platform in comparison with opponents, and we’re thrilled to offer this providing due to our partnership with Lead Forensics,” mentioned Michael Shang, Vice President of Partnerships and Enterprise Options at StackAdapt. “This collaboration permits us to offer a complete self-serve answer that caters to the evolving wants of B2B entrepreneurs and advertisers in search of to make a measurable influence.”
StackAdapt gives easy accessibility to its platform with no month-to-month minimal dedication, together with for ABM focusing on. For B2B entrepreneurs, StackAdapt makes use of programmatic to ship a rise in leads and gross sales to satisfy development necessities and construct a long-term sustainable funnel.
About Lead Forensics
Lead Forensics is the world’s #1 B2B web site customer identification software program. Trusted by 60,000+ clients, Lead Forensics owns the world’s largest database of enterprise IP addresses, enabling you to establish B2B web site guests, entry contact info for key decision-makers, and get detailed web site analytics. Lead Forensics has been named as one of many 100 Finest World Software program firms and the software program has additionally been named on the planet’s Prime 25 Finest Software program Merchandise by G2.
About StackAdapt
StackAdapt is a self-serve programmatic promoting platform utilized by lots of of manufacturers and companies all over the world. StackAdapt’s data-driven platform combines state-of-the-art machine studying with a clear and intuitive consumer interface to offer media patrons with a simple option to plan, execute and drive the most effective efficiency throughout all units, stock, and publishing companions. StackAdapt has been acknowledged as one of many fastest-growing know-how firms in North America, is rated the #1 demand-side platform (DSP) on G2, and is the very best performing and best to make use of platform.
