On Nationwide Lazy Day (August tenth), American furnishings model La-Z-Boy launched its ‘Lengthy Reside The Lazy’ advertising platform with a nationwide advert marketing campaign. Reclaiming laziness and empowering shoppers to take a break, Lengthy Reside The Lazy focuses on the transformational energy of consolation.
Lengthy Reside the Lazy
The nationwide marketing campaign started with a 30-second brief movie titled ‘We The Lazy’, highlighting shoppers resting on La-Z-Boy furnishings. “We’re standing up for our proper to be lazy… by sitting down and reclining again.” the skills say firmly of their comfy seats.
Showcasing numerous characters in a state of rest, the video takes viewers by way of on a regular basis eventualities the place relaxation – or laziness – is crucial. Like full-time workers and fogeys who select to recline till additional discover, and adults who will gladly delay chores till the subsequent day.
The model’s Vice President and Chief Advertising and marketing Officer, Christy Hoskins, shared, “Our ‘Lengthy Reside the Lazy’ platform displays the fact that everybody often wants the time and house to energy down, kick up their ft, and make consolation their high precedence.” Therefore, as the corporate evolves, so do its designs to supply absolute consolation for shoppers who deserve their lazy moments.
Moreover, the platform encompasses a trendy model identification and components that replicate the model’s iconic furnishings. Furthermore, to underline the model’s dedication to laziness, bodily activations for Lengthy Reside the Lazy will observe digital, social, nationwide, and regional promoting.
La-Z-Boy Introduces The AI-Powered Decliner
Driving house the message of staying comfy and lazy, La-Z-Boy has additionally revealed its AI-powered The Decliner. The recliner prototype, modelled after La-Z-Boy, makes use of synthetic intelligence to generate an excuse to cancel an invitation.
In its promotional video, a lady stress-free on her La-Z-Boy receives textual content messages from her good friend for an evening out. Dressed cosily and with a heat beverage, she pulls the deal with on the La-Z-Boy, which mechanically generates an excuse.
Though the excuse makes little sense (“Sorry, I can’t. I’m serving to the neighbour search for their runaway llama”), it does the deed of declining an invitation. With only a pull of a deal with, shoppers can take pleasure in extra me-time and fewer we-time.
Encouraging revolutionary consolation in on a regular basis lives, La-Z-Boy will seem in cell video games, music streaming websites, and even sports activities networks. Based on Hoskins, this connects and completely enhances the moments of laziness the model hopes to empower.
Lengthy Reside the Lazy was developed by RPA, an promoting and advertising company based mostly in Santa Monica. However, shopper activation and new model components for The Decliner had been created by Colle McVoy, Exponent, and 10 Thousand Design.
