Entitled Can’t Resist, the brand new advert follows a number of characters as they bear the excruciating inside wrestle of resisting their KFC. From a stand-off over the past wing in a bucket to the frustration of ready for associates to show up, the movie adopts a playful strategy that will get its level throughout within the complete absence of any dialogue.
In response to Sam Coleman, whose path has given the movie a moody environment that feels fairly sudden for the model, the advert celebrates “the precise second when resistance caves in and the characters succumb to KFC”.
“Permitting the actor to be caught in that second earlier than they offer in, and letting that construct up, gave the impression to be the place the good things can be,” he provides. “I opted to let the strain construct as a lot as doable and let every character interpret their very own ‘breakdown’ with out chopping.”
The movie’s atmospheric really feel is emphasised by the accompanying observe – a canopy of Screamin’ J Hawkins’ basic I Put a Spell on You – and the theatrical units, which use neon indicators, pouring rain and temper lighting to nice impact.
