With a brand new and improved model of on-line streaming and video content material, TikTok is by far the quickest rising social media platform worldwide.
Whereas the brand new subculture created round TikTok will not be clearly outlined, one factor is for certain: TikTok is a quick rising social media power (as per our 2022 TikTok benchmarks research).
That will help you regulate your online business message in response to the newest tendencies in TikTok advertising and marketing, we’ll go over an important TikTok analytics and statistics on this article.
Highly effective TikTok stats for 2023
- TikTok person stats
- TikTok engagement stats
- TikTok obtain stats
- TikTok video stats
- TikTok monetary stats
- Prime TikTok creators
- Prime TikTok classes
1. TikTok person stats
As of September 2021, TikTok reached 1 billion energetic customers on the platform, and the numbers are rising daily.
Consultants predict that in 2023 TikTok will amass as much as 840 million customers.
Let’s see some particular TikTok person demographics to grasp higher which phase group is extra energetic on the app.
1.1. TikTok customers by age
As a result of its main customers are folks born within the final 20 years (Gen Z), TikTok’s development is just not going to cease anytime quickly.
In accordance with Statista, U.S. customers between the ages of 10 and 19 make up TikTok’s largest person demographic (25%), whereas 22.4% are aged 20-29.
What makes this platform so fashionable amongst Gen Z? In a nutshell, it’s TikTok’s design and functionality of letting customers categorical themselves creatively that draws so many younger customers.
Nonetheless, the common age of TikTok customers is altering always as extra older persons are beginning to use TikTok.
1.2. TikTok customers by gender
Relating to gender, TikTok customers are nearly evenly cut up. Taking a look at its personal advert viewers stats for July 2022, TikTok reported out that 56.2% of its customers are feminine and 43.8% are male.
Feminine customers of their teenagers accounted for 16.4% of TikTok’s energetic person accounts in america.
What’s extra, the majority of TikTok creators are feminine (53.79%).
1.3. TikTok person conduct
9 out of 10 TikTok customers open the app a number of occasions per day, which suggests 90% of customers open the app every day.
General, extra customers choose watching movies and interacting with shared content material as an alternative of importing content material themselves.
2. TikTok engagement stats
In accordance with our Reels vs TikTok benchmarks research, TikTok is certainly outperforming Instagram in terms of engagement, having a mean engagement price of seven.11%, six occasions greater than Reels.
Customers are typically way more concerned on TikTok, actively shaping the algorithm by interacting with the content material that’s being shared.
That explains why TikTok has a mean remark price of 0.09% – nearly double than that of Instagram.
Which means manufacturers with no TikTok presence ought to soar on the development as a result of a strong TikTok advertising and marketing technique can skyrocket your engagement charges.
2.1. Common time spent on TikTok
A mean TikTok person spends 52 minutes per day on the platform, whereas 90% of customers entry it every day.
In 2022, the common time spent per thirty days on the platform was a whopping 28.7 hours, in comparison with 22.8 hours in 2021.
In accordance with TechCrunch, younger customers spend far extra time on TikTok than another video platform, together with YouTube.
2.2. TikTok person interplay statistics
Indubitably, TikTok is essentially the most partaking social media app on the market, with a mean session size of 10.85 minutes.
A latest Influencer Advertising and marketing Hub research confirmed that TikTok person profiles with 100,000+ followers have the very best engagement (5.30%), whereas Instagram has 1.10% and Twitter has 0.30%.
3. TikTok obtain stats
Since its launch in 2016, TikTok has managed to build up a billion downloads by February 2019 and one other half a billion within the subsequent eight months, which is kind of spectacular.
Let’s see some extra thrilling stats:
3.1. TikTok has been downloaded 3 billion occasions
In 2022, TikTok hit a significant milestone. The platform now has a complete of over 3 billion downloads globally, shortly overshadowing different social media platforms to have had over a billion downloads, similar to Fb.
It’s the primary app exterior of the Meta universe to hit this mark.
3.2. TikTok was essentially the most downloaded app in 2021
Enterprise of Apps reported that TikTok was essentially the most downloaded social media app in 2021, with 656 million downloads in that 12 months alone.
By Q2 2022, TikTok was essentially the most downloaded app on the Apple App Retailer, with over 60 million downloads in a single quarter on iPhone and iPad gadgets.
3.3. TikTok obtain stats by nation
Though TikTok was very fashionable in its dwelling nation, China, the app noticed important development in downloads in India in 2019 and 2020.
In 2019 alone, 323 million TikTok downloads got here from India alone, this TikTok statistic making India essentially the most important contributor to the app installs, with 611 million downloads so far.
In accordance with TikTok, the app is offered in additional than 150 markets worldwide and it’s the #1 downloaded app in over 40 nations.
4. TikTok video stats
As talked about earlier, TikTok is a social media platform for sharing, creating, and watching brief movies which can be catchy and entertaining. Engaged TikTok customers are actively liking, commenting, and sharing content material.
And there’s little doubt that video content material is the way forward for social media advertising and marketing. Listed here are some important TikTok video stats that you need to find out about.
4.1. TikTok had over a million every day video views in 2018 after its launch
Contemplating the format of TikTok movies, it’s extremely simple to fall right into a rabbit gap of watching 50-60 second movies for hours on finish.
What makes TikTok movies much more addictive is that because of the rigorously curated algorithm, your FYP feed will likely be stuffed with posts that match your pursuits, which is able to hold you scrolling.
So there isn’t a shock that TikTok had over 1 million every day video views in 2018 after its launch. You possibly can solely think about what these numbers appear like now.
4.2. The #Raindropchallenge has 1.2 billion views as of 2021
One problem that gained greater than one billion views on TikTok is the #raindrop problem. This problem went viral in 2018, and it has gained huge curiosity since then.
To finish the problem, creators faux to cease rain from falling after which transfer their fingers to trigger the drops to shift.
Hashtag challenges are an effective way to interact your customers since they’re simply shareable. These challenges can both be created by TikTokers or manufacturers to advertise their services or products.
4.3. TikTok’s hottest video in 2020 had 547.1 million views
One in every of Bella Porch’s movies attracted 547.1 million views and near 45 million likes. She used Millie B’s “M to the B” as a soundtrack and went viral very quickly.
By comparability, the #1 video in 2022 for US customers is a one that includes a pastry chef who creates an unlimited giraffe work out of chocolate. The video has to this point been watched over 308 million occasions.
@amauryguichon Chocolate Giraffe! 🦒This 8.3ft tall 100% chocolate sculpture is my largest creation but. #amauryguichon #chocolate #giraffe ♬ dream river. – Woong Solar Hee
5. TikTok monetary stats
With TikTok’s improve in recognition, it’s solely truthful that the app’s earnings have risen proportionally.
In accordance with Sensor Tower information, TikTok is the top-grossing non-gaming app worldwide for February 2021, having registered greater than $110 million in person spending.
Let’s study income development and monetary TikTok information, so you’ll be able to plan higher TikTok advertising and marketing methods going ahead.
5.1. Practically 80% of income comes from China
In accordance with Influencer Advertising and marketing Hub, roughly 79% of TikTok’s income was from Douyin in China, 8% from america, and three% from Turkey.
Extra particularly, in December 2020, China introduced in a income of over $120 million.
That is extraordinarily necessary to say since a couple of years in the past, earlier than the arrival of advertisements, 42% of income got here from america, as per the identical supply.
5.2. Individuals have one of many highest spending on TikTok cash
This will appear odd because it doesn’t occur on the opposite main social media platforms, however TikTok customers spend actual cash on the app to buy cash.
TikTok cash are used to reward favourite creators by buying items and giving them away throughout stay streams.
Cash can be found in bundles from 100 to 10,000 that vary in worth from 99 cents to $99.99. In accordance with Sensor Tower information, the 100 coin bundle is the most well-liked amongst customers, adopted by the five hundred coin bundle priced at $4.99.
5.3. TikTok generated an estimated $1.56 billion income in Q3 2022
TikTok’s quarterly revenues have solely grown up to now few years – and so they don’t appear to be slowing down.
In 2021, TikTok generated an estimated $4.6 billion income, a 142% improve year-on-year, as per Enterprise of Apps.
Furthermore, TikTok is valued at $50 billion, whereas Bytedance, TikTok’s father or mother firm, is valued at $250 billion.
As TikTok is among the most worthwhile startups in latest occasions, the platform affords many promoting choices to attach with a broad person base.
6. Prime TikTok creators
Like another video-first social media platform, similar to YouTube, Vine, and even Instagram, TikTok has opened its doorways for content material creators.
As a result of TikTok has established itself as the right platform for movies to go viral, reaching hundreds of thousands of customers, particularly children, the app is dwelling to many well-known faces.
It’s additionally the right place to welcome new superstars in a single day, thus providing nice methods for companies to advertise their model and merchandise and attain wider audiences.
Listed here are the prime 5 TikTok creators:
1 – Khaby Lame – 153.7 million followers
2 – Charlie D’Amelio – 149.4 million followers
3 – Bella Poarch – 92.6 million followers
4 – Addison Rae – 88.8 million followers
5 – Will Smith – 72.9 million followers
7. Prime TikTok classes
As of July 2020, the most well-liked TikTok content material classes (by hashtag views) had over two billion views, in response to Statista.
The app’s most seen content material class was leisure content material, with a complete of 443.3 billion hashtag views. Dance obtained 150.3 billion hashtag views, making it the second hottest class.
The most well-liked TikTok classes are:
- Leisure – 535 billion hashtag views
- Dance – 181 billion
- Pranks – 79 billion
- Health/sports activities – 57 billion
- House reno/D.I.Y. – 39 billion
- Magnificence/skincare – 33 billion
- Vogue – 27 billion
- Recipes/cooking – 18 billion
- Life hacks/recommendation – 13 billion
- Pets – 10 billion
- Open air – 2 billion
In an analogous vein, our 2022 Reels vs TikTok benchmarks research revealed that Information and Leisure make up the highest pursuits, adopted carefully by Video games, then Attire / Equipment.
Our information on prime TikTok pursuits may give you an thought on whether or not your online business has a superb shot at performing properly on the platform, relying on the trade you end up in and the best way you select to current your model on social media.
What’s subsequent?
Indubitably, TikTok is right here to remain and almost definitely dominate the social media trade for the foreseeable future.
To take full benefit of this, shifting ahead, entrepreneurs are planning to dedicate time, cash, and artistic vitality to TikTok, focusing totally on the Gen Z viewers.
This may positively assist speed up TikTok’s development in 2023 and full its transformation right into a multi-purpose social app, the place customers go to snort and be entertained, but in addition get the newest information and be taught new issues day-after-day.
Ultimate ideas
Although TikTok is a comparatively new social media platform, it has demonstrated that it has proven huge potential to steal the highlight of giants like Fb or Instagram.
And what higher method to showcase the platform’s success than by way of highly effective statistics about TikTok?
Subsequent time you are planning your social media technique, take into account giving TikTok a shot and hold these useful stats on TikTok in thoughts.
