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Karla’s App of the Week: Canva


By Karla Sanders, Engagement Supervisor at Heinz Advertising

Advertising professionals love stunning, eye-catching branding with nearly interesting content material supplies that may seize their best buyer’s consideration. Nonetheless, it’s no secret within the trade that nice designs normally include a price ticket via monetary investments in software program and a major stage of coaching wanted to grasp the artwork of designing.  

That was the world earlier than Canva. Canva has democratized design due to its tens of hundreds of templates and nearly limitless customizability choices. By way of Canva, everybody can now create logos, posters, infographics, web site banners, and invitations (the listing goes on) in minutes moderately than months. That’s a disruptor on the planet of artistic design and considering!  

What’s Canva?

Canva is a photograph and video editor in a single graphic design app. The software has gained world recognition due to its user-friendly interface and design. Anybody can create spectacular social media posts, movies, playing cards, flyers, picture collages, and extra with one-tap animations and using accessible free templates.  

No design expertise or experience is required to navigate and be a grasp in utilizing Canva. It’s accessible on iOS, Android, and the online. Canva creators actually made it easy and simple for anybody on the planet to design. 

You is usually a member for FREE or with a charge to have a “professional” membership.  ‘Canva Professional’ means that you can construct absolutely personalized templates, however the free version of Canva solely means that you can work with pre-designed Canva templates. With Canva Professional, you possibly can develop reusable, solely branded templates which can be more practical for your online business or line of labor. 

Abstract of Options

Right here is an outline of the varied options of Canva.  

Video

  • Video to mp4 
  • Free inventory movies 
  • On-line display screen recorder 
  • Video resize 
  • Video to gif, gif to video 
  • Photos to video 
  • Take away audio from video 
  • Rotate video, transitions 
  • Add textual content to video 
  • Crop and merge movies 
  • Add music to movies 
  • Sound results for video 
  • Video filters, mirror video 
  • Video splitter 

Photograph

  • Circle crop and picture cropper 
  • Textual content to picture 
  • Photograph blur, picture results 
  • Add textual content to picture 
  • Background remover 
  • Inventory images 
  • Frames, borders, straightener 
  • Mix photos 
  • B&W picture filter, vignette 
  • JPG to PNG, JPG to PDF, picture converter software 
  • Mirror, brighten, montage, flip, rotate, sharpen 
  • Add watermark 

Type

  • Textual content Animations 
  • Design and picture grids 
  • Icons, textures, stickers 
  • Speech bubble 
  • Clear photos 

Workplace and Enterprise (accessible in Canva Professional) 

  • Canva Dwell – have interaction your viewers with Canva Dwell, a function that permits them to take part in your shows 
  • Sticky notes – jot down your concepts in customized sticky notes on-line that your teammates can simply see and work off 
  • Model Package – pre-set your model’s fonts, colours, and brand for a unified look throughout all designs 
  • Content material administration – one content material administration system to your total group 
  • Magice Resize – to resize any design infinitely for any platform 
  • Group Templates – create customized model templates and immediately share them along with your staff 
  • Content material Planner – create, plan and schedule social media throughout your favourite platforms all from inside Canva 
  • Invite Your Group – you possibly can invite your staff to affix and create content material in Canva  
  • Animator – browse an unlimited choice of pre-designed templates to begin designing immediately 
  • Premium Content material – get entry to Canva’s total inventory picture, aspect, video, and audio library 

FREE vs PRO vs TEAMS

Canva Free membership, because the identify implies, is solely FREE. With this sort of membership, you should utilize Canva indefinitely and it’s nice in the event you don’t have an enormous funds for graphic design. You will get entry to: 

  • 250,000 free templates
  • 100+ design layouts (social media posts, shows, letters, and many others.) 
  • A whole lot of hundreds of free graphic components and images
  • The flexibility so as to add members to your staff and collaborate with them 
  • 5GB cloud storage that you should utilize for protecting your individual design belongings on Canva (i.e., uploaded logos, your individual images, and many others.). 
  • The choice to avoid wasting your work into folders 
  • The choice to export your work into numerous file codecs. 

Nonetheless, Canva Professional packs all the advantages that the majority entrepreneurs will want, reminiscent of branding instruments.  Within the free plan you can’t add a brand, select your model’s coloration palettes, add your individual typefaces, or just merge any of those options. 

Canva Professional

($119.99 for one particular person per yr) 

  • 100 million premium inventory images, movies, audio, and graphics 
  • Limitless options, folders, and premium content material 610.000+ premium and free templates with new designs day by day 
  • Set up your model’s visible id with logos, colours, and fonts with us to 100 Model Kits 
  • Create devoted folders for particular tasks 
  • Resize designs infinitely with Magic Resize Take away picture backgrounds immediately with Background Remover 
  • schedule social media content material to eight platforms 
  • Cloud storage (1TB) 
  • 24/7 buyer help

Canva Groups

($149.90/yr complete for the primary 5 individuals) 

  • 100+ million premium inventory images, movies, audio, and graphics 
  • Limitless options, folders, and premium content material 
  • Model controls to make sure your staff’s designs keep on model 
  • Designed for staff collaboration with approval workflows, exercise logging, assign duties, and roles 
  • Create devoted folders for particular tasks or departments 
  • Flip your staff’s designs, shows, and paperwork into branded templates 
  • Set which components your staff can edit, and keep on-brand with template locking 
  • Group reviews and insights 
  • Pay as you develop, and also you’ll be capable to reconcile prices for anybody who’s joined your staff earlier than every billing cycle 
  • Cloud storage (1TB) 
  • SSO 
  • ISO 27001 certification and compliance 
  • 24/7 buyer help 

In Abstract

I personally love Canva, and I’ve been utilizing it for a number of years now — for net design templates, LinkedIn, and different social media platform design wants.  I’ve a Canva Pro membership which permits me to get extra entry to templates and get pleasure from different advantages than the common FREE account. Canva is a good software to contemplate in case you are on the lookout for a graphic design app that may make it straightforward to provide beautiful visible belongings while not having any graphic design abilities. One enormous motive for entrepreneurs to attempt the software is how shortly customers can generate designs in a matter of minutes so entrepreneurs can concentrate on different massive duties at hand. Say goodbye to lengthy design lead time and say howdy to productiveness, all due to Canva.  



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