Fluent, Inc. is a frontrunner in buyer acquisition, leveraging its direct response experience to drive engagement and energy discovery for main manufacturers. Backed by proprietary knowledge science, Fluent drives opted-in shoppers to focused provides, permitting them to search out new alternatives, content material, and merchandise that improve their lives. Established in 2010, and headquartered in New York Metropolis, Fluent’s group of specialists have invested over $1 billion in media throughout its digital media portfolio to construct a world viewers accessible by way of 500+ DSPs, DMPs, on-line publishers, and programmatic platforms.
Maintain studying to search out out extra about our first featured Join associate of 2023!
Q: Are you able to give us a high-level overview of Fluent?Â
A: Fluent empowers manufacturers to amass and retain clients throughout all the omnichannel advertising and marketing expertise. Our owned and operated digital media portfolio is designed to assist shoppers uncover related provides from the world’s main manufacturers. We seize first-party insights and leverage our proprietary knowledge science and expertise to match shoppers with the appropriate provides based mostly on their wants. Companions can simply scale their buyer acquisition technique with focused campaigns assured to transform with our efficiency pricing mannequin.
Q: What are the highest methods you promote manufacturers?Â
A: We promote model provides by way of influencer partnerships, advert placements throughout our digital media portfolio, and AdFlow, our new post-transaction advert stock.
Q: What’s the complete attain of your viewers?
A: We work together with 25 million month-to-month energetic customers throughout our digital media portfolio, enabling advertisers to attach with extremely engaged audiences within the U.S., U.Ok., Canada, and Australia.
Q: Which verticals carry out the very best with Fluent?Â
A: Whereas we’ve usually seen nice success in verticals like cellular gaming, subscriptions, and monetary providers, we’re additionally increasing into e-commerce and CPG (client packaged items).
Q: Are you able to inform us a couple of profitable marketing campaign you’ve run within the final six months?Â
A: We lately partnered with U.Ok.-based subscription model Shavekit to drive new trial sign-ups, decreasing CPAs by 76% and driving 5 instances the ROAS versus the main social media platform. To assist Shavekit attain its audience, we launched a performance-based marketing campaign inside our proprietary digital media portfolio. Leveraging first-party client insights and customized provide creatives, we generated curiosity amongst trialists with no earlier publicity to the model. Adjusting media composition and viewers segmentation to filter out decrease changing visitors, we additionally helped the Shavekit group to cut back their zero-renewal churn charge by 60%. Be taught extra right here.
Q: What’s one thing distinctive about Fluent? Â
A: By our partnership with LiveRamp, we are actually in a position to settle for and use advertisers’ first-party knowledge to optimize marketing campaign efficiency. When manufacturers match their viewers segments to Fluent’s strong first-party database, they’ll unlock wealthy insights to reinforce their concentrating on technique, drive new clients, and re-engage lapsed customers — all in a privacy-safe method.
Q: Any trade tendencies or insights to share with manufacturers? Â
A: Because the financial system dips into uncertainty, manufacturers are below added strain to ship constructive ROI. To assist entrepreneurs meet these calls for, Fluent created AdFlow, a instrument that allows e-commerce manufacturers to monetize their affirmation web page and drive personalization by way of third-party provides from main advertisers. E-commerce manufacturers can leverage AdFlow to generate extra income per transaction and earn further earnings to reinvest again into their advertising and marketing efforts.
We hope that our sector will proceed to develop, and that we’ll enhance our alternatives to maximise visibility and preserve a steady and nearer contact with customers.
TUNE clients who want to work with Fluent can request an introduction by way of Join within the TUNE platform. Questions? E mail us at [email protected].
Head over to the TUNE Weblog for extra associate spotlights, or go to our web site to find out about Join or apply to turn into a TUNE associate.
By no means miss a factor!
Need the products delivered straight to your inbox?
Join our weblog recap emails to remain in-the-know about digital advertising and marketing, analytics, and optimization.
Creator
Tie Davidson is a 16-year veteran within the Affiliate Advertising and marketing area, and is the brand new Partnerships Supervisor for TUNE, Inc. Earlier than becoming a member of TUNE, Tie labored for a number of well known affiliate networks and cellular platforms the place he specialised in constructing scalable long-term partnerships . Tie at the moment resides in Brooklyn, NY and spends his spare time as a neighborhood meals influencer and blogger.
