Jennifer Christ, a long-time analyst and analysis supervisor at The Freedonia Group and Packaged Information, just lately gave a keynote handle on the Ohio Meals Trade Summit in Columbus, Ohio.
With 25 years of expertise sizing markets, forecasting demand, and monitoring traits, Jennifer has authored greater than 90 research, and her evaluation has appeared in The Wall Avenue Journal, The Washington Publish, The New York Occasions, and lots of different trade publications and media shops.
Her presentation was titled “The Packaging/Packaged Items Connection: Insights on How Packaging Influences Alternatives within the Meals & Beverage Market.” Jennifer famous, “Tendencies in packaging and packaged meals and beverage merchandise are intertwined. Adjustments in packaging can permit meals and beverage processors to handle shopper preferences and desires. Equally, modifications in issues like how, when, and the place individuals eat their meals can affect the kind of packaging wanted for a given product.”
Drawing on current trade research from each The Freedonia Group’s packaging protection and Packaged Information’ meals and beverage evaluation, in addition to proprietary shopper survey information from the Freedonia Group and Packaged Information Nationwide On-line Shopper Survey, Jennifer mentioned a wide range of key matters:
- Defining “sustainable packaging” and optimizing for particular company objectives
- Options customers particularly search for when contemplating sustainable packaging
- Balancing sustainability objectives with price and performance
- Shopper perceptions of the eco-friendliness of varied packaging supplies
- Utilizing packaging to cut back meals waste
- How packaging design can talk a dedication to sustainability, together with the use buzzwords on labeling, recycling directions, third-party certifications, and QR codes
- Shopper use patterns: understanding how and the place individuals eat meals
- Designing packaging to cater to particular demographics, reminiscent of vegetarians & vegans, households with children, clean-label customers, and snackers
- Adapting packaging must e-commerce and residential supply
“There isn’t any one good packaging answer,” Jennifer defined. “By holding in thoughts company objectives, the significance of perform, price issues, and their goal market, packaged meals and beverage suppliers could make the only option for his or her wants.”
To entry extra details about sustainability within the meals and beverage packaging trade, make sure you try the report US Sustainability in Packaging.
For those who want a extra detailed take a look at a particular market, The Freedonia Group has printed reviews masking a variety of packaging markets, together with US beverage packaging and US meals packaging, in addition to extra focused classes.
As well as, Packaged Information provides in depth market analysis on the US meals and beverage market.
About The Freedonia Group and Packaged Information
The Freedonia Group, a division of MarketResearch.com, is a premier worldwide enterprise analysis firm, offering market forecasts, trade traits, and market share info. From one-person consulting corporations to world conglomerates, our analysts present firms with unbiased, dependable trade market analysis and evaluation to assist them make necessary enterprise choices. The Freedonia Group’s manufacturers additionally embrace Packaged Information, a trusted supplier of shopper market analysis on meals & beverage, pet merchandise & companies, and monetary companies, and Simba Data, the main authority for market insights on training {and professional} publishing.
