French designer Simon Porte Jacquemus is immersed in a flurry of exercise throughout numerous fronts, from a classy restaurant in Saint-Tropez to a charming wedding ceremony line and the disclosing of refined Parisian workplaces with an artwork gallery atmosphere. By these ventures, he meticulously shapes the id of his Jacquemus label whereas increasing its repertoire with contemporary ready-to-wear classes and an immersive life-style expertise.
Jacquemus has demonstrated exceptional dynamism in each retail growth and product innovation. Surpassing the €200 million income milestone, the model has unveiled its newest enterprise, a franchised boutique in Dubai which established in collaboration with the esteemed Chalhoub Group, a distinguished luxurious distributor within the Center East.
Diversifying Class: Jacquemus Past-Trend Life-style Choices
Increasing its product portfolio, Jacquemus has ventured past vogue into life-style choices, together with house linens, backyard furnishings, and design items, alongside a charming childrenswear line. The newest addition to its repertoire is the “Le mariage” assortment, catering to each men and women. This beautiful assortment options wedding ceremony apparel and event put on for brides, grooms, and company, complemented by footwear, jewelry, and purses.
Moreover, the gathering presents a collection of summery ensembles and equipment, similar to swimsuits, seaside towels adorned with the model’s signature yellow stripes, and stylish sun shades. Costs span from €190 for bikini bottoms to barely over €2,000 for the understated but elegant white bridal robe.
Jacquemus has unveiled one more anticipated mission for the upcoming summer season season which is a seaside membership, restaurant, and boutique set to grace the shores of Saint-Tropez. The announcement on the model’s Instagram account left particulars tantalizingly scarce. This enterprise follows final summer season’s profitable inauguration of a seaside membership close to Ramatuelle.
Whereas delving into hospitality, Jacquemus beforehand launched the Citron café and Oursin restaurant throughout the Galeries Lafayette division retailer in Paris, though each have since ceased operations. Embracing the attract of momentary areas, the label has been a fixture within the pop-up retailer scene, notably in sought-after summer season locations throughout France and Italy. This yr, the Côte d’Azur stays a focus for Jacquemus’s continued pursuit of this strategic strategy.
As Jacquemus charts a course towards a extra upscale positioning by way of its diversification technique, the model amplifies its ties to the artwork world. Inventive disciplines similar to design, cinema, structure, and visible arts have lengthy served as wellsprings of inspiration for Porte Jacquemus.
Trend as Artwork: Artistic Imaginative and prescient and Inventive Ventures
This inventive synergy is obvious in endeavours just like the La Collectionneuse ready-to-wear assortment for AW19/20 and the collection of evocative runway venues. Latest showcases, such because the “Les sculptures” presentation held on the Maeght Basis in Saint-Paul-de-Vence or the enduring rooftop show on the Mucem Museum in Marseille in 2017, underscore Jacquemus’s dedication to intertwining vogue with the wealthy tapestry of inventive expression. Because the seek for a brand new CEO continues following Bastien Daguzan’s departure, this emphasis on inventive fusion displays the model’s ongoing evolution in direction of refined distinction.
Artwork serves as a conduit for projecting a heightened sense of sophistication in model id. Jacquemus not too long ago unveiled photos of its new Parisian headquarters on rue de Lisbonne, close to Parc Monceau, within the eighth arrondissement. The headquarters, scheduled to open in the beginning of 2024, have been entrusted to the OMA structure studio, which beforehand collaborated on the design of the model’s Dubai retailer, whereas Unispace accountable for the inside design.
The brand new workplaces boast a pleasant terrace and are adorned with a soothing palette of light tones. Most notably, they exude the atmosphere of an artwork gallery that includes beautiful designer furnishings and a curated array of artworks personally chosen by Porte Jacquemus. Amongst these treasures are work and sculptures by esteemed artists similar to Aristide Maillol, David Hockney, Balthus, Amedeo Modigliani, and extra.
In celebration of its fifteenth anniversary, the famend label helmed by the Provence-born designer is poised to fortify its polished picture with an upcoming present scheduled for June 10 in Capri. Set towards the backdrop of the enduring Villa Malaparte, celebrated for its modernist structure and expansive roof terrace, the occasion holds historic significance because the filming location for Jean-Luc Godard’s 1963 film “Contempt,” starring luminaries Brigitte Bardot and Michel Piccoli. Notably, the villa is usually closed to the general public and can open its doorways to host a vogue present for the primary time.
