Following The AA’s launch of the “It’s Okay, I’m With The AA” marketing campaign, the model has returned with its latest part that includes Ryu and Ken from Avenue Fighter. The marketing campaign comes after the well timed launch of Avenue Fighter 6 only a few months in the past, with the advert featured on social media and DOOH touchpoints.
Primarily based on the bonus degree scene from the sport’s second instalment, Ryu and Ken are seen pulverising a automobile to a wreck. Because the duo obtain their mission and a narrator congratulates them, a non-Avenue Fighter character appears to be like at his demolished automobile.
Regardless of the sorry state of his automobile, “It’s Okay, I’m With The AA” says massive, daring, black letters throughout a yellow background. The juxtaposition conveys the message that even when your automobile will get KO-ed, drivers can all the time rely on The AA.
DOOH belongings for the advert marketing campaign had been distributed by The Gate Worldwide, showing in UK areas with excessive foot site visitors. These embrace main British cities like London, Liverpool, Manchester, Nottingham, and Studying.
With the inclusion of Avenue Fighter, the marketing campaign takes on a inventive, retro twist that sparks nostalgia in long-time avid gamers. Since its sixth and latest launch in June, the sport has bought over 2 million copies, thus sustaining its place as a traditional treasure.
Throwbacks to nostalgic popular culture icons have lengthy been a profitable promoting tactic, bringing familiarity and a way of consolation to the current. In addition to The AA’s Avenue Fighter function, different latest examples embrace NSYNC member JC Chasez’s Meow Combine commercial, Allbirds’ vintage-inspired coach, and even Marc Jacobs’ enterprise into shiny hair dyes – all harking back to the ‘90s.
