I acquired a touch upon a weblog publish about customized occasions associated to a possible bug or change Meta made. I regarded into it, and I’m seeing this, too.
When making a customized conversion that maps to a customized occasion, there is no such thing as a choice to refine by parameter.
I examined my customized occasionsConversion occasions tracked by the pixel, app SDK, or API which might be exterior of ordinary occasions. These are typically created to suit the writer’s wants when a pre-defined normal occasion is not going to. Extra to guarantee that parameters are nonetheless passing, and they’re.
That stated, I do nonetheless have the flexibility to refine by parameter when making a customized conversion mapped to a typical occasion. Right here’s an instance utilizing the Buy occasion.
I ought to notice that after recording the video above, I spotted that even refining by parameter for normal occasions is buggy. Discover right here how the center field that ought to embody the parameters is empty.
Refining by parameter permits you to create customized conversionsCustomized conversions allow you to create guidelines for occasions or URLs in an effort to higher monitor and optimize for particular actions with Fb adverts. Extra based mostly on a particular phase of people that carried out your occasion. Utilizing the instance of a purchase order, you may phase individuals by particular product or greenback quantity. This may very well be used for reporting or optimizationThe Efficiency Aim is chosen throughout the advert set and determines optimization and supply. The way you optimize impacts who sees your advert. Meta will present your advert to individuals most certainly to carry out your required motion. Extra.
In my instance of the VideoWatched customized occasion, which fires when individuals watch embedded YouTube movies on my web site, I might create customized conversionsA conversion is counted at any time when an internet site customer performs an motion that fires a typical occasion, customized occasion, or customized conversion. Examples of conversions embody purchases, leads, content material views, add to cart, and registrations. Extra that phase individuals based mostly on the precise video they watch or the size of time that they watch it.
This seems to be a widespread problem, however I don’t know if it’s a bug or intentional. As a result of added points with normal occasions, I’m inclined to imagine it’s a bug. I can’t consider a great purpose to take away this feature in both case.
In case you work for Meta, give me a shout. Is that this intentional?
