Including a little bit of motion into an e mail can deliver the message to life and elevate your e mail advertising and marketing. As these 5 manufacturers have proven us, GIF hero picture designs wow the recipient into testing what an e mail has to supply.
However there are another methods a GIF can improve an e mail. On this publish, we’ll cowl some totally different makes use of for animated GIFs in e mail and how one can implement them in your subsequent e mail marketing campaign.
Measurement for GIFs in E mail
It’s essential to contemplate the kinds of photos you employ in an e mail, in addition to the general weight of an e mail’s HTML and its loading pace. A slower load time might imply decrease engagement out of your subscribers.
There isn’t a hard-and-fast rule on the utmost measurement of a GIF in e mail, however the greater the file measurement, the longer it can take to load. Aiming for beneath 200kb is an effective rule of thumb.
With most readers receiving e mail on their smartphones, you need to take into account loading time on cell networks (though many readers are capable of join cell units to WiFi). In case your readership is principally desktop, why not check out some greater GIFs to see how they do?
Nike despatched a marketing campaign with a 2.7mb GIF:
E mail on Acid’s Marketing campaign Precheck contains an picture optimization characteristic that means that you can see in case your photos are too heavy. It additionally helps you to optimize the picture with one click on, then host it or obtain it to incorporate it in your e mail.
What About Outlook?
Now that it’s solely older Outlook purchasers that don’t assist GIFs, it’s value exploring some extra choices for animating photos all through an e mail. In case you have a variety of subscribers utilizing older Outlook purchasers, take a look at this useful hack to indicate a selected static picture to those purchasers.
Methods to Use an Animated GIF in E mail
Animated GIFs aren’t only for hero photos anymore. Take a look at these totally different strategies for utilizing GIFs in your campaigns.
Encouraging a Recipient to Scroll
Including an arrow or character beckoning a person to hold on scrolling is nice for longer emails, or to attract consideration to a selected module.
Deliver Life to Static Pictures
Followers of the Harry Potter movies and books have in all probability imagined including real-life motion to images.
These animated photos might have many purposes, from e-commerce to leisure. For instance, you can experiment with including a refined spinning motion to a mannequin sporting the clothes you might be promoting. This may give the e-mail recipient just a little extra data and a full 360º view of the product, rising the possibility of a click on.
Enjoyable Typography
Including shifting textual content to pictures is a cool approach so as to add a signature or attention-grabbing aspect to a message. If you happen to use this system, you’ll want to embrace a separate static picture or embrace all of the textual content within the first body to accommodate older Outlook purchasers. Additionally, don’t overlook to incorporate descriptive alt textual content.
Take a look at the code for this “Thank You!” message, together with a fallback static picture.
Shifting Backgrounds
Utilizing background picture fixes to cowl as many e mail purchasers as attainable, you may embrace an animated GIF rather than a static picture so as to add some motion behind your content material. The fallback for these photos is similar as a traditional GIF, so solely the primary body will present if the e-mail shopper doesn’t assist animated GIFs.
View the total e mail on-line.
Calls-to-Motion
By including a small little bit of motion or encouragement to a CTA (an important a part of your e mail), you may draw consideration to an motion you want to the recipient to make.
Discover the code for this button on codepen.
Cinemagraphs
Including motion to an in any other case static picture could make a photograph extra participating and efficient. Utilizing any such picture provides a little bit of intrigue into an e mail (“Did that simply transfer?”) by including refined motion. This method can enhance the studying time and encourage readers to scroll on to see extra.
Emphasize Your Model Fashion or Voice
Don’t overlook you may also use GIFs so as to add some character to an in any other case formal e mail or use it to reinforce your model fashion and voice.
Inventive Increase, a world graphic design weblog, has a set of eyes that comply with you round their web site. They bring about this enjoyable method into their e mail, as nicely, by putting it subtly throughout the footer.
Pizza Categorical makes use of dough ball characters that seem all through their children’ menu, firm web site and social media channels. So, bringing these characters into their e mail is an effective way to reinforce the model.
How Do You Use GIFs in E mail?
As we’ve seen in these examples, together with extra motion in your e mail can encourage longer studying time, spotlight essential areas of your e mail, or improve your branding.
How do you employ GIFs in your emails? Share with us within the feedback part under!
Writer: Jay Oram
Jay Oram is a part of the design and code options group on the e mail specialist company, ActionRocket. In his function at ActionRocket, Jay is normally experimenting with new code for emails or discovering that elusive rendering repair. See extra articles from Jay at emaildesignreview.com or discover him on Twitter at @emailjay_.
Writer: Jay Oram
Jay Oram is a part of the design and code options group on the e mail specialist company, ActionRocket. In his function at ActionRocket, Jay is normally experimenting with new code for emails or discovering that elusive rendering repair. See extra articles from Jay at emaildesignreview.com or discover him on Twitter at @emailjay_.
