Including a little bit of motion into an e mail can deliver the message to life and elevate your e mail advertising. As these 5 manufacturers have proven us, GIF hero picture designs wow the recipient into trying out what an e mail has to supply.
However there are another methods a GIF can improve an e mail. On this put up, we’ll cowl some completely different makes use of for animated GIFs in e mail and how one can implement them in your subsequent e mail marketing campaign.
Dimension for GIFs in E mail
It’s vital to contemplate the forms of photographs you utilize in an e mail, in addition to the general weight of an e mail’s HTML and its loading pace. A slower load time may imply decrease engagement out of your subscribers.
There isn’t a hard-and-fast rule on the utmost dimension of a GIF in e mail, however the increased the file dimension, the longer it’s going to take to load. Aiming for below 200kb is an efficient rule of thumb.
With most readers receiving e mail on their smartphones, it is best to take into account loading time on cell networks (though many readers are capable of join cell gadgets to WiFi). In case your readership is principally desktop, why not check out some larger GIFs to see how they do?
Nike despatched a marketing campaign with a 2.7mb GIF:
E mail on Acid’s Marketing campaign Precheck consists of an picture optimization characteristic that permits you to see in case your photographs are too heavy. It additionally allows you to optimize the picture with one click on, then host it or obtain it to incorporate it in your e mail.
What About Outlook?
Now that it’s solely older Outlook shoppers that don’t help GIFs, it’s price exploring some extra choices for animating photographs all through an e mail. In case you have numerous subscribers utilizing older Outlook shoppers, try this useful hack to point out a particular static picture to those shoppers.
Methods to Use an Animated GIF in E mail
Animated GIFs aren’t only for hero photographs anymore. Take a look at these completely different strategies for utilizing GIFs in your campaigns.
Encouraging a Recipient to Scroll
Including an arrow or character beckoning a person to hold on scrolling is nice for longer emails, or to attract consideration to a particular module.
Convey Life to Static Photographs
Followers of the Harry Potter movies and books have in all probability imagined including real-life motion to images.
These animated photographs may have many functions, from e-commerce to leisure. For instance, you possibly can experiment with including a refined spinning motion to a mannequin sporting the clothes you might be promoting. This can provide the e-mail recipient a little bit extra info and a full 360º view of the product, growing the prospect of a click on.
Enjoyable Typography
Including transferring textual content to photographs is a cool manner so as to add a signature or attention-grabbing aspect to a message. If you happen to use this system, make sure to embody a separate static picture or embody all of the textual content within the first body to accommodate older Outlook shoppers. Additionally, don’t overlook to incorporate descriptive alt textual content.
Take a look at the code for this “Thank You!” message, together with a fallback static picture.
Shifting Backgrounds
Utilizing background picture fixes to cowl as many e mail shoppers as potential, you possibly can embody an animated GIF rather than a static picture so as to add some motion behind your content material. The fallback for these photographs is identical as a standard GIF, so solely the primary body will present if the e-mail consumer doesn’t help animated GIFs.
View the total e mail on-line.
Calls-to-Motion
By including a small little bit of motion or encouragement to a CTA (a vital a part of your e mail), you possibly can draw consideration to an motion you prefer to the recipient to make.
Discover the code for this button on codepen.
Cinemagraphs
Including motion to an in any other case static picture could make a photograph extra participating and efficient. Utilizing the sort of picture provides a little bit of intrigue into an e mail (“Did that simply transfer?”) by including refined motion. This method can enhance the studying time and encourage readers to scroll on to see extra.
Emphasize Your Model Type or Voice
Don’t overlook you too can use GIFs so as to add some character to an in any other case formal e mail or use it to boost your model model and voice.
Inventive Growth, a global graphic design weblog, has a set of eyes that comply with you round their web site. They create this enjoyable approach into their e mail, as nicely, by putting it subtly inside the footer.
Pizza Categorical makes use of dough ball characters that seem all through their children’ menu, firm web site and social media channels. So, bringing these characters into their e mail is an effective way to boost the model.
How Do You Use GIFs in E mail?
As we’ve seen in these examples, together with extra motion in your e mail can encourage longer studying time, spotlight vital areas of your e mail, or improve your branding.
How do you utilize GIFs in your emails? Share with us within the feedback part under!
Creator: Jay Oram
Jay Oram is a part of the design and code options crew on the e mail specialist company, ActionRocket. In his function at ActionRocket, Jay is often experimenting with new code for emails or discovering that elusive rendering repair. See extra articles from Jay at emaildesignreview.com or discover him on Twitter at @emailjay_.
Creator: Jay Oram
Jay Oram is a part of the design and code options crew on the e mail specialist company, ActionRocket. In his function at ActionRocket, Jay is often experimenting with new code for emails or discovering that elusive rendering repair. See extra articles from Jay at emaildesignreview.com or discover him on Twitter at @emailjay_.
