Sensodyne faucets into shoppers’ rising dedication to tooth whitening with Scientific White, the primary product in a brand new premium vary, designed by Marks.
Sensodyne is launching a brand new premium vary extension with new product Scientific White. With technique and artistic execution by international company Marks, the product combines the tooth sensitivity experience the model is understood for with a clinically confirmed resolution for whiter enamel.
This new supply supplies a product that delivers the specified whitening results with the additional benefit of Sensodyne’s protecting and restorative formulation.
Leveraging vertical packaging and enhanced premium print finishes, the design technique is constructed across the iconic Sensodyne ‘S’. For Scientific White, it’s redrawn in a brand new signature model that divides the pack horizontally to spotlight to the important thing advantages of the product.
The general visible expression of the brand new product conveys the modernity, simplicity, and magnificence that individuals are keen to pay extra for.
The standard Sensodyne blue within the high half of the pack denotes the enduring promise on sensitivity, and the house under the signature “S” outlines the extra advantage of the product.
On this case, a spectral radiance print end displays the pearly white promise of Scientific White. Dialling up cues signalling magnificence and wellness, it additionally highlights premiumness and a spot of elevation that the model has not performed to earlier than.
The artistic execution features a suite of core product belongings equivalent to a refined color palette, with an addition of metallics and a brand new mode of motion visualisation to raise it above the present vary.
Sensodyne Scientific White is at present being rolled out within the UK, with USA to observe within the coming months. It’s supported by digital belongings and a marketing campaign that builds pleasure across the product’s distinctive supply whereas highlighting authenticity of message and claims.
This content material is offered by Marks. For more information go to their official web site.
