I’m most likely not alone in dreaming about having an assistant to assist me out with posting on social media.
Somebody to bounce concepts off, somebody to assist me write updates, even somebody to translate my posts.
I’ve imagined this assistant styling my posts in particular methods to assist me increase my engagement on social and develop my viewers on-line.
This dream has been pure fantasy … till right now.
Say hello to Buffer’s AI Assistant
Right this moment, we’re extraordinarily excited to introduce Buffer’s AI Assistant
Buffer’s AI Assistant can generate new posts to your Buffer schedule, repurpose present posts, and give you limitless new concepts—serving to you develop your followers and super-charge your engagement.
Plus, it’s out there to all Buffer customers (together with these on a free plan).
Have a look 👇
Why AI and why now?
Until you’ve been dwelling beneath a rock, you’re most likely conscious of the massive wave of AI tech now available. Instruments like Chat-GPT, DALL-E and Google’s Bard are sweeping the market and dramatically altering the way in which we work.
At Buffer, we like to remain conscious of those tendencies, however not dive head first into them for the sake of it.
So, why AI, and why now?
Nicely, since launching again in 2010, we’ve been centered on serving to folks develop their following and create click-worthy content material.
We would like all Buffer customers to see vital development of their viewers and real boosts in engagement, all with out spending cash on adverts, or hoovering up a lot of time.
AI represented a really possible way of serving to Buffer customers obtain this.
An assistant not a substitute
Buffer’s AI Assistant is precisely what it’s known as. An assistant.
We need to be clear. This isn’t a instrument that can exchange creators. We don’t count on the instrument to take away creativity. We will’t see it getting used as an alternative of typical human creation.
Umber, a content material author right here at Buffer shared her very actual issues about AI. She talked about her unwillingness to make use of the brand new tech and her fears about the way it would possibly exchange real, actual, human creativity.
This isn’t how we count on Buffer’s AI Assistant for use. It’s an aide, designed to assist. Not a stand-in for you.
You would possibly use Buffer’s AI Assistant to:
- To rephrase your submit to make it much less formal (attempt it)
- To rewrite your LinkedIn submit right into a Twitter Thread (attempt it)
- To repurpose final yr’s greatest performing submit by tweaking the copy (attempt it)
- To counsel a caption to your Instagram Reel (attempt it)
- To jot down a submit to your newest weblog (attempt it)
- To brainstorm concepts to your newest marketing campaign (attempt it)
- To translate your submit into Spanish (attempt it)
Don’t count on Buffer’s AI Assistant to totally run your social media accounts. It received’t.
Use it as an aide, one thing that can assist you enhance your copy and to avoid wasting you time.
So, how will it assist me?
Right here’s the enjoyable bit. Buffer’s AI Assistant can (if utilized in the best manner) dramatically prevent time, assist develop your followers and create partaking, click-worthy posts for any channel you please.
Our 40 beta customers have been placing the AI via its paces and have discovered it helps with quite a few completely different use circumstances. Listed below are a few of our favorites:
- Create concepts: Shortly create partaking posts with out the necessity for painstaking brainstorming.
- Be related: Create customized posts for various audiences to enhance engagement throughout each channel.
- Run experiments: Generate a number of variations of a submit to A/B check and decide the best strategy.
- Keep constant: Set pointers for the tone and magnificence of posts to make sure Buffer AI Assistant sticks with a constant model voice.
- Comply with tendencies: Immediately producing well timed, related posts to capitalize on the newest tendencies.
- Quick translation: Generate posts in a number of languages to achieve a worldwide viewers.
- Straightforward engagement: Reply to widespread buyer inquiries or feedback in half the time with Buffer AI Assistant.
- Repurpose posts: Simply repurpose a viral submit into dozens of variants for various channels to maximise the attain.
What’s subsequent?
We will’t wait to see how you may use Buffer’s AI Assistant, however we must always make it clear that the product continues to be in Open Beta. It’s not the completed article.
This implies it is best to count on to see vital enhancements to the characteristic over the approaching weeks and months. And also you’ll see updates to the pricing and utilization limits.
Proper now, we’re solely providing a one-time allocation of AI Credit which don’t replenish.
Each time you generate a response utilizing AI, it’ll eat one AI Credit score. These AI Credit don’t robotically renew every month. This can probably change once we exit Beta, however for now attempt to not use all of your AI Credit without delay. To see what number of AI Credit you’ve remaining, merely hover over the Generate button in Concepts.
The variety of AI Credit we’ve allotted throughout this Beta interval depends upon what kind of plan you’re on. If you happen to’re eager on getting extra Credit, you’ll must improve your plan or add an additional channel. Right here’s how we’ve allotted AI Credit through the Beta interval:
- Free plan = 50 AI Credit
- Necessities plan = 150 AI Credit (+150 for every extra channel linked)
- Staff plans = 300 AI Credit (+300 for every extra channel linked)
- Company plans = 3,000 AI Credit (+300 for every extra channel linked)
For instance, these on the Necessities plan with 4 Channels linked could have entry to 600 AI Credit (150 x 4 Channels).
We will’t wait to see what you consider our AI Assistant. If in case you have suggestions, please do ship us a tweet and tell us.
Uncover seven distinctive methods to make use of Buffer’s AI Assistant right here.
Wish to check out Buffer’s AI Assistant for your self? Get began right now, at no cost!
