CMOs and different C-suite executives are tasked each day with making choices that, in incremental or monumental methods, transfer the needle for his or her manufacturers, their corporations and the shoppers they serve.
The individuals who maintain these titles are the heartbeat of their organizations, leaders whose creativity, buyer understanding, and intentional steadiness of instinct and knowledge push their manufacturers and companies into new realms, delivering related worth for the communities with whom they interact.
Right now, we’re excited to introduce Adweek’s latest podcast, Advertising Vanguard. In every episode, we’ll highlight these people, specializing in one key thought or choice: why they made it, what it triggered, whether or not it labored, and the way it has outlined the particular person not simply as a model however as a enterprise chief.
We additionally handle missteps, poor selections and gambles—as errors, in fact, usually yield the best information. As well as, we’ll ask every visitor to share the names of the individuals they depend on each day in addition to a suggestion for whom we must always interview subsequent.
As Advertising Vanguard will highlight the people who find themselves driving the trade ahead, these will likely be CMOs, definitely, however company may also embrace Chief Progress Officers, Chief Industrial Officers, Chief Digital Officers—anybody who sits on the highest stage inside organizations overseeing advertising technique. Typically, we’ll invite CMOs to affix with a fellow C-suite peer. And infrequently, we’ll welcome that distinctive cohort of CEOs who’ve come up by way of the CMO position.
When you’re a follower of our earlier advertising leadership-focused podcast CMO Strikes, you’ll be updated on the most recent episodes of Advertising Vanguard, with new episodes dropping each Thursday. If not, ensure that to subscribe wherever you get your podcasts to take heed to all the nice content material coming your approach.
We’re thrilled to be kicking off Advertising Vanguard with Marc Speichert, the primary Chief Industrial Officer at 4 Seasons Lodges & Resorts. With a profession path that has included roles at L’Oreal, Google and most not too long ago, GSK Shopper Healthcare, the place he served as World Chief Digital Officer, Speichert shares his perspective on the need of empathy, his enthusiasm for diving into and infrequently creating new roles, and the way delivering unscripted and surprising acts of worth creates “electrical” experiences for 4 Seasons’ company.
Stream the brand new episode beneath and subscribe on Apple Podcasts or discover it on Spotify.
