Oh. Em. Geeeee!
I imply, we knew it was inevitable we would hit this milestone however Instagram/Meta has been tremendous tight lipped about consumer numbers. The final replace they gave us was when IG hit 1 billion month-to-month lively customers – again in 2018!
Okay, for those who have been following the information intently, “sources” hinted on the 2 billion milestone again in December 2021 however that is the primary that Meta has really acknowledged this consumer information.
What does all of this imply for you?
Properly, in case your engagement is down, in case your attain is down, for those who’re struggling to develop your followers, you are not alone. The truth is, you are one among 2 billion folks feeling the saturation 😉
The fact is that with extra folks on the platform, you are working that a lot more durable to achieve your viewers. Your followers are following extra folks, it is extra content material to type by way of. And meaning yours is having to work more durable to compete.
Moreover, we have needed to settle for the recalibration post-pandemic and the way that’s impacting customers, however particularly manufacturers. If you have not watched my Reel on this matter, be sure you watch this actual (pun completely supposed!) fast:
And let’s simply be actual. There’s additionally a whole lot of burnout. Instagram has put us by way of the wringer with modifications and updates galore. That takes a toll on customers and the way and the place they spend their time on the app.
So, sure, it has been a whole lot of change within the final couple of years. This does NOT imply that Instagram would not work. It simply means now we have to work it otherwise.
It is time to recalibrate your Instagram technique. It is time to take into account different content material concepts, new calls-to-action, a special marketing campaign for development.
We’re developing on the top of 2022. We’re going into vacation purchasing season. You are reviewing these annual benchmarks and trying to hit your This autumn objectives. Are you on observe? Do you have to be doing one thing completely different?
In that case, I would love to assist!
I’ve simply opened up a couple of session slots in November to assist manufacturers and companies with precisely this. You possibly can e book a one-hour session with me (or a couple of) to get a fast audit of your Instagram account, dive deep into your technique, and get actionable steps you may implement instantly that can assist you obtain these This autumn objectives and set your self up for achievement going into 2023.
