Instagram Hashtags: Methods to Discover and Use the Finest Hashtags

It’s a recognized indisputable fact that hashtags can assist improve and increase the attain of your content material on social media.  Whenever you use the hashtag or # image previous a phrase or phrase, you’ve categorized your content material with different comparable content material on social.

Instagram hashtags can assist your Instagram content material get found by a fair bigger viewers than the one which already follows you on the platform. Together with related hashtags in your captions or remark part helps enhance the visibility of your posts.

All through this text, we”ll discuss extra about find out how to use hashtags on Instagram, the advantages they convey your model and advertising technique, high Instagram hashtags and extra.

Desk of Contents

What are Instagram hashtags?

Instagram hashtags are phrases, phrases or numbers with the pound or hashtag image (#) in entrance of them in Instagram captions. Utilizing this image categorizes your Instagram content material and helps them be discovered extra simply on the app.

Right here’s an instance of what an Instagram caption with hashtags would possibly seem like:

You’ll be able to embrace as much as 30 Instagram hashtags on one single publish, although Instagram itself recommends sticking to between 3-5.

Methods to use hashtags on Instagram

Hashtags have a number of completely different makes use of that may enable you to develop your account and preserve your content material organized. Let’s run by just a few of the primary makes use of for Instagram hashtags.

Improve visibility in your posts

First, like we’ve talked about, hashtags assist improve visibility in your posts. Not solely do hashtags make your posts come up in search outcomes for key phrases you’ve used, in addition they assist gas the Instagram algorithm. The algorithm will place posts in different customers’ feeds based mostly on their curiosity within the hashtags included inside your publish.

Invite user-generated content material

Instagram hashtags are additionally a good way to ask customers to create user-generated content material (UGC) so that you can share in your feeds. Spotlight a branded hashtag in your Instagram bio for followers to interact with and so your staff can simply discover UGC images. Right here’s an instance of what this would possibly seem like:

Categorize Instagram posts

You can additionally select to make use of hashtags for extra of an inner function, like categorizing your Instagram posts. For instance, a clothes retailer known as The Closet would possibly use hashtags for his or her varied merchandise, like #TheClosetShoes, #TheClosetAccessories or #TheClosetDresses.

5 Advantages of hashtags on Instagram

Hashtags ought to be a significant a part of your Instagram advertising technique. There are numerous use instances for them—but in addition many advantages. Let’s cowl 5 main advantages that hashtags can present.

1. Will increase publicity & discovery

The most important motive for utilizing hashtags is for the elevated publicity and discovery. Clicking on a hashtag in Instagram results in a gallery of each the highest posts and newest posts that used the hashtag.

From there, you’re in a position to discover all of the associated posts, making hashtags a good way for folks taken with a sure subject to search out extra accounts to observe. Which means should you use the precise and most related hashtags in your model, others looking out on that hashtag will discover these posts.

As well as, your viewers can use branded hashtags to indicate off their experiences along with your services or products as a type of model advocacy. Hashtags are good for total model consciousness. Even clicking by one publish on the search outcomes web page will lead you to different comparable posts.

2. Encourages viewers interactions

Whenever you use branded hashtags and encourage their use, it turns into one other type of engagement. Tagged feed posts are saved in search outcomes and tagged Story posts are saved all through the Story. Consider Instagram hashtags as simply one other option to attain and have interaction your buyer base.

3. Competitor evaluation

How a lot digital area are your opponents taking on in your market? Hashtags enable you to analyze your share of voice on social media. Chances are high that you simply and your opponents may have overlapping hashtags, particularly should you’re utilizing trade and native ones. With a social media aggressive evaluation, you’ll be capable to analyze the share of voice, sentiment and engagement of these posts.

In a super share of voice state of affairs, your posts and ones that your clients have tagged are taking on the majority of these hashtag search outcomes. It’s also possible to try posts along with your related hashtags for content material inspiration and to get concepts on the place your model is perhaps falling quick in comparison with competitor content material.

4. Content material analysis

Much like what you’ll do for search engine optimisation key phrase analysis, hashtags can assist you analysis completely different content material concepts. Say you need to improve your share of voice within the #NaturalSkincare hashtag. That’s slightly powerful since there are over 9.8 million posts utilizing the hashtag.

Nonetheless, you should use the search outcomes web page’s Prime tab to see what the most effective posts have been. Use this space as inspiration.

What appears to be working for comparable manufacturers? Is there a sure model or caption that’s trending now? By clicking into high posts for particulars, you may also be capable to discover extra hashtags which can be much less extremely populated, however simply as related to your viewers, much like secondary key phrases for search optimization.

5. Hyperlinks digital and IRL campaigns

Buy groceries in any retail retailer nowadays and likelihood is that you simply’ll come throughout a advertising marketing campaign with a hashtag hooked up. Whether or not they encourage you to make use of their common model hashtag or a marketing campaign one, hashtags provide a simple option to join digital and in-real-life campaigns.

If there’s one rule to bear in mind when utilizing Instagram hashtags, it’s to at all times preserve them related to your corporation and the content material you’re posting. Nonetheless, there’s nothing improper with utilizing fashionable hashtags in your trade—so that can assist you discover these, listed here are among the high Instagram hashtags of 2023 for quite a lot of completely different industries.

Prime 50 Instagram hashtags in 2023

1. #love (2.1B)
2. #instagood (1.6B)
3. #instagram (1.1B)
4. #artwork (1B)
5. #photooftheday (1B)
6. #images (1B)
7. #stunning (823M)
8. #picoftheday (720M)
9. #blissful (698M)
10. #observe (695M)
11. #instadaily (639M)
12. #tbt (583M)
13. #repost (557M)
14. #summer time (548M)
15. #like4like (514M)
16. #reels (509M)
17. #instalike (502M)
18. #picture (488M)
19. #me (454M)
20. #selfie (451M)
21. #music (441M)
22. #buddies (438M)
23. #life (436M)
24. #smile (435M)
25. #household (435M)
26. #lady (426M)
27. #trending (372M)
28. #mannequin (358M)
29. #design (353M)
30. #motivation (351M)
31. #handmade (345M)
32. #life-style (343M)
33. #likeforlike (328M)
34. #sundown (323M)
35. #artist (316M)
36. #dogsofinstagram (307M)
37. #seashore (294M)
38. #superb (287M)
39. #drawing (286M)
40. #nofilter (285M)
41. #cat (282M)
42. #instamood (279M)
43. #igers (277M)
44. #solar (270M)
45. #sky (260M)
46. #follow4follow (250M)
47. #humorous (236M)
48. #l4l (221M)
49. #followforfollow (212M)
50. #tagsforlikes (191M)

Prime 10 Instagram hashtags for B2B

1. #b2b (3M)
2. #work (147B)
3. #smallbusiness (121M)
4. #enterprise (109M)
5. #entrepreneur (99.4M)
6. #success (87.9M)
7. #advertising (75.8M)
8. #digitalmarketing (29.7M)
9. #gross sales (20.4M)
10. #ecommerce (14.2M)

Prime 10 Instagram hashtags for vogue and wonder

1. #vogue (1.1B)
2. #model (641M)
3. #magnificence (528M)
4. #ootd (426M)
5. #make-up (395M)
6. #hair (242M)
7. #fashionblogger (165M)
8. #purchasing (154M)
9. #outfit (146M)
10. #fashionista (136M)

Prime 10 Instagram hashtags for health

1. #health (520M)
2. #health club (254M)
3. #exercise (216M)
4. #match (191M)
5. #well being (164M)
6. #coaching (140M)
7. #fitnessmotivation (139M)
8. #bodybuilding (134M)
9. #fitfam (123M)
10. #objectives (111M)

Prime 10 Instagram hashtags for meals, beverage and eating places

1. #meals (507M)
2. #foodporn (300M)
3. #foodie (241M)
4. #instafood (237M)
5. #yummy (199M)
6. #scrumptious (148M)
7. #foodstagram (119M)
8. #foodphotography (109M)
9. #foodblogger (83.8M)
10. #foodlover (77.3M)

Prime 10 Instagram hashtags for expertise and software program

1. #expertise (26.4M)
2. #tech (19.7M)
3. #engineering (14.8M)
4. #innovation (14.2M)
5. #programming (6.6M)
6. #laptop (6.5M)
7. #coding (6.1M)
8. #electronics (5.9M)
9. #software program (5.9M)
10. #instatech (2.1M)

Prime 10 Instagram hashtags for journey

1. #nature (782M)
2. #journey (697M)
3. #discover (489M)
4. #naturephotography (230M)
5. #travelphotography (216M)
6. #travelgram (173M)
7. #wanderlust (149M)
8. #journey (143M)
9. #instatravel (125M)
10. #travelblogger (84.9M)

Prime Instagram hashtag turbines

If not one of the key phrases we compiled above match your corporation (otherwise you need to discover extra choices), you should use a hashtag generator software to assist. Listed here are the highest six Instagram hashtag turbines you would possibly need to attempt to construct the right checklist of hashtags for your corporation.

1. Sistrix Instagram Hashtag Generator

The Sistrix hashtag generator software is straightforward to make use of—however solely permits restricted use with a free account. You may get 25 free queries a day earlier than you’ll have to pay for a premium account. Twenty-five queries is rather a lot, so that you might be able to get by without having to improve.

Merely sort a or just a few hashtags into the textual content field and press the Enter/Return key to get the most effective 30 hashtags referring to your preliminary search. Pick essentially the most related ones so as to add onto your publish.

2. Key phrase Device

Key phrase Device is a useful gizmo that may assist manufacturers discover key phrases throughout a variety of websites—together with hashtags for Instagram. With this selection, you may even use some geolocation to make sure you’re discovering high hashtags in a sure space. This can be a plus for native brick-and-mortar companies who solely service clients in a specified location. It additionally has the choice to pick which language you need hashtags to seem in.

Sort your preliminary hashtag or key phrase into the textual content field, change the filters if wanted, then click on the magnifying glass icon. The outcomes you’ll obtain are restricted for the free account—only a checklist of hashtags with out particulars on their utilization. However in order for you extra info, you may improve to a paid account. Plans begin at $69/month.

3. Inflact

Inflact is an AI-based hashtag generator that may assist give you hashtag concepts based mostly on a key phrase, picture, or current Instagram publish. This may be helpful should you’re not even positive of which key phrase to start out with—or should you merely need to see what the software would give you in your picture.

When you enter your question, the software will give you hashtags from three classes based mostly on how usually the hashtag is used: Frequent (arduous to rank in high posts), Common (medium probability of rating) and Uncommon (simple to rank). The software additionally offers you a advice of what number of hashtags to make use of from every class.

4. Toolzu

Toolzu is much like Inflact within the methods you can begin your hashtag question. Enter your info (both key phrase, URL or picture), then click on Generate Hashtags to get began. This software will generate the amount of posts utilizing the hashtag and the way troublesome it might be to get viewers utilizing the hashtag.

Toolzu additionally has iOS and Android apps so you may simply seek for hashtags on the go whilst you’re in your cell gadget.

5. Show Functions

Show Functions will give you a listing of hashtags based mostly on a place to begin. Sort just a few hashtags into the textual content field to get began. Every prompt hashtag generated is scored based mostly on relevancy to our question and recognition. Every day Functions affords one other software that can scan your profile and give you hashtags based mostly on the content material you’ve already been posting, which is a helpful function.

6. All Hashtags

All Hashtag can generate hashtags based mostly on a single key phrase. Select whether or not you need high outcomes, random outcomes or outcomes for hashtags which can be presently trending. You’ll get a listing of the most effective 30 hashtags based mostly in your question. The software has a “Copy” button making it simple to instantly copy all 30 hashtags and paste them into your caption or remark. Keep in mind to restrict the variety of hashtags you utilize per publish for finest practices and high quality engagement.

Kinds of Instagram hashtags

There are just a few several types of hashtags that manufacturers ought to learn about, every with its personal profit and utility. Study extra in regards to the varieties of Instagram hashtags you’ll need to use.

Branded & product hashtags

Branded and product hashtags are hashtags that you simply create along with your model and/or product identify in them. These are sometimes used for gathering UGC and growing model consciousness.

Right here’s an instance of a branded hashtag. Plant retailer The Sill makes use of the hashtag #PlantsMakePeopleHappy of their Instagram bio. They’ve additionally created product movies surrounding this hashtag.

Should you click on the hashtag, you’ll see that there are 12 million posts within the outcomes, that means it’s a preferred and well-used branded hashtag. All the posts included are related to The Sill’s content material as properly, to allow them to simply attain out to folks posting content material underneath that hashtag to ask if they will function it on their very own feed.

Marketing campaign hashtags

Marketing campaign hashtags are particular to advertising campaigns that you simply’re operating. Often, these contain the model operating a daily marketing campaign and including a hashtag to it in a caption or within the nook of the publish.

One instance of a marketing campaign hashtag is the #EssenceFestxTarget one used to advertise their current collaboration. For all posts associated to this marketing campaign, each Goal and Essence Competition will use the distinctive hashtag, in addition to any influencers they work with.

Marketing campaign hashtags don’t should be tied to a product or gross sales. REI’s #OptOutside marketing campaign inspired folks to exit slightly than store on Black Friday, and due to this fact wasn’t centered round buying.

Group & trade hashtags

Practically each model neighborhood and trade has not less than one hashtag that’s used inside them. To seek out yours, head to some fashionable neighborhood and trade influencer posts and take a look at their hashtags. Many of those hashtags are easy. The hashtags which can be simple to suppose up are normally essentially the most used.

For craft beer fanatics, a number of exist: #CraftBeerLover, #CraftBeerLife and #CraftBeerNotCrapBeer are just some of them. As you may see, all three of those are fairly simple and pure to suppose up, and embrace in posts for related manufacturers.

Location hashtags

Location hashtags are fairly self-explanatory. Most manufacturers are based mostly someplace and if in case you have a bodily location, that is much more helpful for you. Related location hashtags embrace your metropolis and its related topical hashtags, your neighborhood, the mall identify you’re in and every other defining options.

One instance is the above #chseats. That is a kind of location + subject hashtags. The posts tagged with these are related for anybody looking for meals suggestions or customers within the Charleston, SC space. Different location hashtags to discover embrace any branded ones that your metropolis’s and state’s tourism boards have already established.

Themed or vacation hashtags

Collaborating in related social media holidays is usually a enjoyable option to interact your viewers. Issues like #InternationalSushiDay and #InternationalDogDay might be nice for sushi eating places and veterinary workplaces to publish about.

One of many hashtags we talked about, Worldwide Sushi Day, is on June 18, and on Instagram, the hashtag has over 23k posts. That is excellent for sushi eating places and sushi-adjacent companies to publish about.

Every day hashtags

Every day hashtags aren’t restricted to Instagram and so they’re simple to search out. These hashtags embrace the day of the week and a specified subject. There are generalized ones similar to #MondayMotivation and #ThrowbackThursday. Practically any model can participate in these, and there are many area of interest subjects lined.

These hashtags cowl extra interest-based subjects and likewise occur to be day by day. For instance, on #MonsteraMonday, plant lovers publish a photograph of their monstera vegetation. These day by day hashtags take slightly extra work to search out however should you’re following influencers in particular fields, you’ll see them in your feed.

Trending hashtags

Any such hashtag is among the tougher ones to publish because it entails preserving tabs on the newest and understanding find out how to apply them to your model.

For instance, one of many trending memes in the meanwhile is a superimposed video of Jennifer Lawrence from the Sizzling Ones wing-eating problem crying and asking, “What do you imply?” time and again. By looking out the hashtag #WhatDoYouMean, we are able to see a variety of manufacturers and creators utilizing this meme for his or her content material.

Needless to say memes and tendencies are short-lived. It is advisable catch on early to take part and reap the advantages of leaping on the pattern. Chances are you’ll have to up your trendspotting expertise for social media to get essentially the most out of leaping on memes and tendencies in a well timed and brand-relevant method that resonates.

Monitoring and analyzing Instagram hashtags

So that you’ve selected all your hashtags and also you’re able to get began on the brand new social technique. What’s subsequent? Checking in on how all these hashtags are understanding for you. Monitoring your hashtag analytics is essential to make sure you’re enhancing efficiency with those you selected. If not, you could want to search out higher hashtags to make use of.

As you begin to use the identical hashtags, you’ll begin noticing once you obtain extra engagement or extra spam feedback. To just remember to’re utilizing the precise hashtags for you, discover a social media software that provides Instagram hashtag analytics.

Sprout Social’s Outbound Hashtag Efficiency Report retains observe of all of the hashtags you utilize on posts in addition to their efficiency. With one look, you’ll discover which hashtags you utilize essentially the most and which of them get essentially the most engagement.

These two could not generate the identical outcomes, particularly should you’re switching up the hashtags for posts. By reviewing your analytics, you would possibly find yourself discovering that your most relied-on hashtags usually are not truly those resonating essentially the most with audiences.

7 Finest practices for Instagram hashtags

Gone are the times the place hashtags had been new and types threw in each fashionable hashtag, no matter its relevance. Whereas there’s no single proper method to make use of hashtags on Instagram, there are some finest practices to enhance efficiency. Listed here are a number of to consider:

1. Take a look at what number of hashtags to make use of on Instagram

What number of hashtags do you have to use? This can be a difficult query as a result of the reply varies wildly. Should you’re together with them inside your caption, stick to three to five—like Instagram recommends. Should you’re going to make use of the primary remark for hashtags, then as much as the total 30 hashtags could be acceptable. Nonetheless, this isn’t to say that you need to use 30 hashtags for each publish. This leads us to our subsequent tip.

2. Use hashtags within the first remark

Too many hashtags in a caption can overwhelm worthwhile actual property and make posts look messy. Hold captions minimal, and should you’re utilizing extra hashtags, transfer them to a remark. With Sprout’s Compose field, you may schedule the primary Instagram remark alongside along with your publish and caption.

3. Discover the most effective hashtags for you

There are a number of methods to search out the most effective hashtags in your model. The primary and best is to take a look at the influencers and accounts you already observe and notice which hashtags they’re already utilizing. One other method is to start brainstorming varied ones and kind them into the Instagram search bar. As you sort, associated hashtags additionally present up.

Within the instance above, #espresso is such a preferred hashtag that utilizing it would end in extra spam feedback than you need. As an alternative, scroll additional down the outcomes to search out extra area of interest ones which can be focused and related to your viewers.

4. Comply with related hashtags

Instagram affords the power to observe any hashtag’s search outcomes. Whenever you do that, these posts seem in your feed, alongside all the opposite posts from accounts you observe. This can be a good tactic to make use of for following trade or neighborhood hashtags as a result of it helps you retain tabs on them. It shouldn’t be used as an answer for branded hashtags, although, as a result of it doesn’t assure that each publish will present up in your feed.

The above instance makes use of #PlantMom because the hashtag. Merely hit that observe button to remain knowledgeable on that Instagram hashtag.

5. Encourage using branded hashtags

When you’ve created your checklist of branded hashtags, ensure to start out utilizing them in each related publish. Essentially the most common branded hashtags are sometimes positioned within the Instagram bio together with a call-to-action for utilizing them.

Within the above instance, Grove Collaborative places their branded hashtag #GroveHome of their IG bio. Prospects can then use this hashtag every time they publish in regards to the model. It makes it simple for Grove to search out and share these images on their very own feed.

6. Create a listing of hashtags

As an alternative of copying and pasting the identical set of hashtags for each publish, divide them up into topical ones. For instance, your schooling posts might need completely different hashtags than a brand new product announcement publish. As an alternative of producing a brand new checklist for every publish, preserve completely different lists helpful for the assorted varieties of content material subjects that you simply publish.

Save all these checklist sand textual content Sprout’s Asset Library to make it simpler to connect the precise hashtags to every Instagram publish.

7. Add hashtags to Instagram Tales

Whereas Tales do disappear after 24 hours, don’t low cost using hashtags on them. These present up within the search outcomes, too, and are one other simple method of getting extra followers. Have too many hashtags to place right into a Story? Enter your textual content like regular after which conceal them behind a gif or sticker.

Get began with Instagram hashtags at this time

Utilizing hashtags on Instagram has many advantages for manufacturers: elevated model consciousness, increased engagement engagement and improved competitor evaluation perception. Earlier than leaping into hashtags, it’s advisable to know the assorted varieties which can be on the market and a few finest practices to observe.

Able to get into extra #InstagramStrategy? Check out find out how to create an Instagram technique in your model.

Instagram Hashtags FAQs