5 years after it first launched, the video sharing-focused social community TikTok has taken the world by storm.
Downloaded greater than 2 billion occasions by customers in 150 international locations, folks have flocked to the cell app which presents them with a stream of algorithmically chosen brief movies crammed with music, dancing, cooking demos, and different brief bits of user-created leisure.
For this report, DISQO surveyed 39,452 grownup shoppers in the US with the aim of higher understanding TikTok utilization and shopper attitudes, notably about model promoting on the social media platform, together with:
- How does TikTok utilization fluctuate throughout demographic cohorts?
- What do TikTok customers take into consideration efforts to market to them on the platform?
- What actions do TikTok customers take after watching model movies, and the way does that map to the buyer advertising and marketing funnel?
Go to Digital Advertising and marketing Depot to obtain TikTok is all that… and a bag of clips. Insights into the TikTok audience from DISQO.
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