Navigating the Way forward for AdTech in Korea: Insights with Sungkwon, Korea Gross sales Director at VDO.AI
Studying Time: 3 minutes
South Korea is a quickly rising market, and one trade that has seen vital development in recent times is the promoting and advertising sector. To achieve perception into the state of AdTech in Korea and the challenges confronted by the trade, we had the pleasure of sitting down with a seasoned gross sales director Sungkwon Cheon who has in depth expertise within the AdTech house.
On this unique interview, we delve into his journey within the trade, his ideas on the present state of AdTech in South Korea, and his predictions for the way forward for digital promoting within the nation.
Along with your expertise within the AdTech trade, how have you ever seen it evolve over time and the way has that formed your strategy at VDO.AI?
“Wanting again over the previous decade, there have been vital adjustments within the adtech trade, and the tempo of those adjustments has been remarkably quick, with none comparable benchmark.
Whereas technological developments have been a driving power behind these adjustments, I imagine it’s human expectations which have risen at an extremely fast and excessive stage, surpassing the tempo of technological progress. As a way to meet the expectations of consumers and sustain with the quickly rising calls for, firms like VDO.AI are repeatedly evolving.“
What has been your most vital studying in these 15+ years of labor expertise?
“Regardless of how nice a product is, if one fails to grasp and grasp the scenario of the individual making the acquisition, it turns into tough to shut the deal. In different phrases, the flexibility to grasp and empathize with the scenario is essential. This capability results in the event of trusting relationships, which finally yield constructive outcomes. I imagine in and have skilled that firsthand.“
How do you stability the wants of your stakeholders, resembling clients, workers, and shareholders, and what methods have been profitable in reaching that stability?
“As talked about earlier, understanding the scenario and having a excessive stage of comprehension are vital. Particularly within the early phases of a working relationship, I imagine that rising listening time quite than talking time vastly help in understanding the scenario.
Nevertheless, listening alone isn’t sufficient. It’s essential to observe up with strategic actions and successfully summarize the scenario for higher communication with stakeholders. In abstract, the method entails listening attentively, summarizing, sharing, and discussing opinions on the following steps.“
May you give us a fast replace on what is going on in AdTech in Korea proper now and what options VDO.AI is providing to satisfy the present wants of the market?
“As of 2023, the adtech market in Korea has exceeded 60% and is quickly rising. Many opinions counsel that throughout the subsequent three years, the digital promoting market will surpass 80%. Nevertheless, by way of variety, there are nonetheless shortcomings. Whereas there’s an abundance of digital promoting of comparable kinds, there’s a lack of differentiated and engaging codecs just like the merchandise provided by VDO.AI. Due to this fact, I firmly imagine that VDO.AI‘s distinctive digital promoting codecs will proceed to evolve and obtain vital progress.“
About Sungkow
Mr. Cheon Sung-kwon has gathered numerous experiences within the promoting trade for over 18 years, having labored with each advertisers and companies. Specifically, over the previous decade, he has carefully witnessed the fast evolution of promoting and advertising, staying well-versed within the newest promoting and advertising developments by means of steady marketing campaign planning and execution. He possesses priceless experiences that allow him to grasp the views of each advertisers and companies, together with their intentions and responses.
