Inside The B2B Advertising Awards 2023: Who received large final night time?

On 15 November, the most effective of the most effective in B2B gathered for the 2023 B2B Advertising Awards. With 30 classes and over 350 submissions this 12 months, the competitors was tighter than ever. So who nabbed the coveted awards this 12 months?

The Grand Prix was awarded to The Inventive Consultancy for its Lighter Deliveries’ for Royal Mail marketing campaign. Digital Radish reigned supreme with 4 gold wins and a bronze this 12 months, bagging awards for ‘Greatest gross sales enablement initiative’, ‘Greatest SME-targeted marketing campaign’, ‘Greatest worldwide marketing campaign’ and ‘Greatest buyer development or retention initiative’. In the meantime, Goddard additionally dominated this 12 months with eight whole wins for the night incomes gold for 2 classes, ‘Greatest use of artistic’ and ‘Greatest demand or lead technology marketing campaign’. 

Coming in sizzling with 14 shortlists this 12 months, Gravity World additionally walked house with three awards together with the gold for ‘Greatest model initiative’. Different highlights included Combat or Flight nabbing ‘Greatest company of the 12 months’ and Simply World named as ‘Greatest international company of the 12 months’. Plus, each Ryan Almond and Sarah Sutton each shared the gold for ‘B2B marketer of the 12 months’.

Need to know the breakdown of every winner? See full record under:

Class 1: Greatest multi or omnichannel marketing campaign

Gold: ‘20 Grand in your Hand’ for Reliance Worldwide Company (RWC)’ by Milestone Inventive

Silver: ‘Gates Electrical Considering’ for Gates Company’, by LAW Inventive

Bronze: ‘Greatest multichannel marketing campaign: MHUK partnership’ by Lloyds Financial institution

Class 2: Greatest use of third social gathering or paid media

Gold: ‘When You Don’t Use ABAX’ for ABAX, by The Croc

Silver: ‘Capturing the elusive 95%’ for Virgin Media O2 Enterprise, by The Advertising Follow

Class 3: Greatest use of occasions (bodily, digital or hybrid)

Gold: ‘Step contained in the great world of Splunk, powered by AWS’ for Splunk, by The Advertising Follow

Silver: ‘Energy to the Marketer’ by Emarsys

Silver: ‘Digital Engineering Awards’, by L&T Expertise Providers

Class 4: Greatest public relations marketing campaign

Gold: ‘Shaping the UK Political and Financial Panorama for Pragmatic’ for Pragmatic, by Brands2Life

Silver: ‘Accounts Deceivable’ for Medius, by Combat or Flight

Bronze: ‘A Love Letter to Hospitality’ for BRITA, by Velocity

Class 5: Greatest use of artistic

Gold: ‘PERFECT HARMONY’ by Addleshaw Goddard

Silver: ‘Construct your individual satellite tv for pc’ for Inmarsat, by Ogilvy

Bronze: ‘FISH & CHIPMUNKS’ by Addleshaw Goddard

Class 6: Greatest digital expertise

Gold: ‘Mission doable: Gamified engagement expertise to help Splunk adoption’ for Splunk, by Agent3

Silver: ‘The NextWave Elevator Problem’ for EY, by govy UK

Bronze: ‘Suspecting Cushing’s’ for Stein IAS, by Dechra

Class 7: Greatest use of social media together with influencer advertising

Gold: ‘When You Don’t Use ABAX’ for ABAX, by The Croc

Silver: ‘The Redgate 100: A High 100 Influencers Index’ by Redgate

Bronze: ‘Hubbub: Inventive That Distracts’ for Transmission and LinkedIn, by Transmission

Class 8: Greatest use of content material advertising

Gold: ‘What on Earth is the worth of area?’ for Inmarsat, by Ogilvy

Silver: ‘Attending to grips with the brand new Constructing Regs’ for Jewson, by Tangerine

Silver: ‘Accounts Deceivable’ for Medius, by Combat or Flight

Bronze: ‘Suspecting Cushing’s’ for Stein IAS, by Dechra

Class 9: Greatest use of buyer perception

Gold: ‘Confirmed Meets Pioneering’ for Alianz Companions, by Seeblue

Silver: ‘Decarbonisation Delivered’ by Mitie

Bronze: ‘Buyer First: Remodeling Experian’s advertising method’ for Experian UK, by Coterie Advertising

Extremely Recommended: ‘Diageo Draught Cocktails’ for Diageo Draught Cocktails, by Serendipity2

Class 10: Greatest use of AI

Gold: ‘BenAI’ by Bidwells

Silver: ‘Huble Digital & GfK – Human vs AI: Can ChatGPT outsmart a CMO?’ for GfK, by Huble Digital

Bronze: ‘My Skilled Rewards’ for Unilever Meals Options, by Omne

Class 11: Greatest use of thought management

Gold: ‘What on Earth is the worth of area?’ for Inmarsat, by Ogilvy

Silver: ‘Aquanomics: The economics of water danger and future resiliency’ for GHD, by Man Bites Canine

Bronze: ‘PERFECT HARMONY’ by Addleshaw Goddard

Class 12: Greatest model initiative

Gold: ‘Actual. World. Change.’ for Edge Empower, by Gravity World

Silver: ‘Search & Prosper’ for S&P World, by JOAN Inventive

Bronze: ‘Greatest within the Enterprise’ for Knorr Skilled, by Omne

Extremely Recommended: ‘Tyk Goes Larger, Bolder’ by Tyk

Class 13: Greatest purpose-led advertising programme

Gold: ‘Greatest purpose-led advertising programme: MHUK partnership’ by Lloyds Financial institution

Silver: ‘What on Earth is the worth of area?’ for Inmarsat, by Ogilvy

Bronze: ‘Streets Forward’ for McCain Foodservice Options, by Omne

Class 14: Greatest demand or lead technology marketing campaign

Gold: ‘FISH & CHIPMUNKS’ by Addleshaw Goddard

Silver: ‘Prepared’ to outperform’ for Allianz AGCS, by Earnest 

Bronze: ‘Steadiness’ for GE Digital, by Ledger Bennett

Class 15: Greatest use of account-based advertising (ABM)

Gold: ‘Time is of the essence: bringing an information breach to life’ for Kyndryl, by Purple Company

Silver: ‘Learn how to Win Funds and Affect Pipeline’ by NTT Ltd

Bronze: ‘Lighter Deliveries’ for Royal Mail, by The Inventive Consultancy

Class 16: Greatest channel advertising initiative

Gold: ‘Marginal Features’ for Westcoast, by Revere

Silver: ‘Broaden your horizons’ for Lenovo, by Twogether

Bronze: ‘Lenovo Len’ for Westcoast, by Revere

Class 17: Greatest gross sales enablement initiative

Gold: ‘Unleashing untapped information potential’ for Neo4j, by Digital Radish

Silver: ‘Champion the consultants’ for ASUS Enterprise, by Earnest

Bronze: ‘SWIM, DON’T SINK!’ by Addleshaw Goddard

Class 18: Greatest limited-budget marketing campaign

Gold: ‘KP Nuts – Elevating Consciousness of Testicular Most cancers Consciousness Month amongst Retailers’ for KP Snacks, by One other Phrase Communications

Silver: ‘SWIM, DON’T SINK!’ for 0, by Addleshaw Goddard

Bronze: ‘Driving Buyer Lifetime Worth’ for Ledger Bennett, by American Categorical World Enterprise Journey

Class 19: Greatest SME-targeted marketing campaign

Gold: ‘ABM for prime development and new heights’ for Kelly Providers, by Digital Radish

Silver: ‘Aspect Hustle Nation’ for Royal Mail, by Eulogy

Bronze: ‘Don’t Bin It, Simply Flex It: Getting SMEs to Scale back E-waste with Google’s ChromeOS Flex’ for Google ChromeOS, by Toaster

Class 20: Greatest enterprise-targeted marketing campaign

Gold: ‘Lighter Deliveries’ for Royal Mail, by The Inventive Consultancy

Silver: ‘PERFECT HARMONY’ by Addleshaw Goddard

Bronze: ‘Prepared’ to outperform’ for Allianz AGCS, by Earnest

Extremely Recommended: ‘Time is of the essence: bringing an information breach to life’ for Kyndryl, by Purple Company

Class 21: Greatest worker engagement programme

Gold: ‘The NextWave Elevator Problem’ for EY, by Ogilvy UK

Silver: ‘Constructing a World The place Nothing Goes to Waste’ for Viridor, by Bray Leino

Bronze: ‘How driving worker engagement by means of an employer model marketing campaign helped The Sensible Dice win the conflict for expertise and stem attrition’ by The Sensible Dice

Class 22: Greatest worldwide marketing campaign

Gold: ‘Thrillingly predictable staffing’ for Kelly Providers, by Digital Radish

Silver: ‘Payoneer: Personal Tomorrow’ for Payoneer, by Gravity World

Silver: ‘AWS: Bringing the facility of cloud computing to companies of all sizes’ for Amazon Net Providers, by The Advertising Follow

Class 23: Greatest services or products launch marketing campaign

Gold: ‘NyRock – an evolution in stone wool’ by ROCKWOOL UK

Silver: ‘Pack to the long run’ for Stein IAS, by Paper and Packaging Board

Silver:  ‘ScottishPower: Main the cost’ by ScottishPower

Class 24: Greatest buyer development or retention initiative

Gold: ‘Unleashing untapped information potential’ for Neo4j, by Digital Radish

Silver: ‘Shifting gears on development at BMW’ for ServiceNow, by The Advertising Follow

Bronze: ‘Driving Buyer Lifetime Worth’ for Ledger Bennett, by American Categorical World Enterprise Journey

Class 25: Most commercially profitable marketing campaign

Gold: ‘World Healthcare Engagement for Atos’ for Atos, by HUT 3

Silver: ‘S&P World Market Intelligence – Set the Tempo persona advertising marketing campaign, 2022′ by S&P World Market Intelligence

Bronze: ‘Automate To Empower’ by ServiceNow

Extremely Recommended: ‘20 Grand in your Hand’ for Reliance Worldwide Company (RWC), by Milestone Inventive

Class 26: B2B advertising group of the 12 months

Gold: Mitie

Silver: Addleshaw Goddard

Bronze: LCP

Extremely Really helpful: Panaseer

Class 27: B2B marketer of the 12 months

Gold: Ryan Almond, World ABM Director, Henkel

Gold: Sarah Sutton, CMO, Ship Expertise

Silver: Tracy Swartzendruber, VP Advertising, PGOG, GE Digital

Class 28: B2B company of the 12 months

Gold: Combat or Flight

Silver: Rooster Punk

Bronze: Digital Radish

Class 29: B2B international company of the 12 months

Gold: Simply World 

Silver: Merkle B2B

Bronze: Gravity World

Class 30: Grand Prix

Gold: Lighter Deliveries’ for Royal Mail, by The Inventive Consultancy

Gold: ‘What on Earth is the worth of area?’ for Inmarsat, by Ogilvy

Need the complete breakdown on the gold winners? Signal as much as Propolis to see all of the case research from the way it was formulated to its key KPIs and outcomes.