The B2B Advertising and marketing Awards celebrates the very best and brightest in B2B. With a whopping 29 classes and +340 submissions, it’s undoubtedly the business occasion of the 12 months. So, which stand-out entries made it onto the shortlist? Let’s have a look.
Gravity International are coming in scorching this 12 months. The worldwide juggernaut of company land has pulled an enormous 14 shortlists, together with B2B company of the 12 months and B2B international company of the 12 months.
Different notable companies embrace Digital Radish, who seem 9 occasions on the shortlist, The Croc at seven, and Transmission with six. Amongst different A-list companies you’ll discover the likes of Rooster Punk, Merkle B2B, MOI International and Simply International, to call a number of.
Final 12 months Addleshaw Goddard put the Bates in B2B with their marketing campaign ‘Rhyme and purpose – Poetry and the regulation’ – a masterclass in creativity that introduced house 4 wins together with probably the most coveted prize of the evening, The Grand Prix. Now make no mistake, I’m no betting girl. But when I used to be, being shortlisted eight occasions is sufficient for me to go all in on one other profitable evening.
Ogilvy’s campaigns ‘The NextWave Elevator Problem’ for EY and ‘What on Earth is the worth of Area?’ for Inmarsat have clearly made an impression with our judges, with every marketing campaign being shortlisted in 4 totally different classes. Hut3’s marketing campaign ‘International Healthcare Engagement’ for Atos has additionally made a splash, being shortlisted for extremely aggressive classes, akin to ‘Greatest use of content material advertising’ and ‘Greatest use of thought management.’
Relating to ‘Staff of the 12 months’, you’ll see a plethora of business leaders from Mitie and ServiceNow, to EY and State Road Company.
Henkel’s Ryan Almond, Ship Know-how’s Sophie Gibson and GE Digital’s Will Inexperienced are all shortlisted for marketer of the 12 months. Who will comply with within the footsteps of Bidwell’s Matt Allen and take house the prize?
We’ll discover out in November. See you there.
Try the shortlist right here.
