Ikea’s 99-Cent Luxurious Bag Taking Over Oxford Avenue

December 26, 2024

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Overlook Birkin; embrace the FRAKTA! IKEA has simply dropped “Hus of FRAKTA,” a luxurious pop-up on Oxford Avenue devoted to the blue bag, which might be the posh merchandise you’ll be able to really afford. Nestled amongst the high-end trend homes, this playful homage celebrates the surprising rise of the FRAKTA as a world icon.

The pop-up, open each day till March 2025 at 216 Oxford Avenue, gives a witty counterpoint to the posh trend homes that line the road. It serves as a preview for the upcoming opening of the brand new IKEA retailer in spring 2025, which shall be situated subsequent door.

Image source: Ikea — Picture supply Ikea

“Hus of FRAKTA”: Is This the Most Sudden Luxurious Launch of the 12 months?

The pop-up retailer is stacked with thrilling options; amongst them is an ‘Atelier’, the place company can preliminary their FRAKTA bag with bespoke lettering. Personalisation of a giant (75p) or medium (50p) bag will value £3 or be freed from cost to IKEA Members of the family, which is free to enroll to and gives a spread of advantages.

A ‘Curated Assortment’ will supply a collection of among the retailer’s most iconic merchandise for buy and can give followers a style of buying at IKEA Oxford Avenue come spring 2025. Merchandise embrace however will not be restricted to, the RÄFFELBJÖRK vase, the NÖDMAST lamp and DOMSTEN stool.

A fittingly themed “Blue Edit” can be on show. This curated collection of merchandise, offered in a gallery-like house harking back to high-end idea shops, pays homage to the signature FRAKTA blue. The “Blue Edit” showcases a style of the “Curated Assortment,” highlighting merchandise accessible for buy.

Exiting the pop-up, company embark on an immersive expertise that evokes the feeling of diving into a large FRAKTA bag. A fascinating ASMR soundscape and mirrored partitions adorned with 3D lighting improve this distinctive sensory journey. To finish the expertise, a “press for candyfloss” wall invitations prospects to savour a style of blue candyfloss, a pleasant contact of IKEA whimsy.

Matt Gould, IKEA London Metropolis Retailer Supervisor at IKEA, stated, “We‘re extremely excited to deliver IKEA to Oxford Avenue and know there‘s loads of anticipation for the shop opening subsequent 12 months. In a playful tribute to this iconic location, we took inspiration from the world of trend and blended it with our personal ideas of democratic design so the FRAKTA might be found like by no means earlier than.”

FRAKTA: From Buying Bag to It Bag

Born from the Swedish phrase “frakta,” which means “to freight,” the enduring blue IKEA FRAKTA bag was conceived over three a long time in the past with a easy objective: to assist prospects transport their purchases. At this time, it’s way over only a buying bag.

Reimagined by celebrated designers like Zandra Rhodes and Marimekko, the FRAKTA has developed right into a cultural icon. It symbolises resourcefulness and adaptableness, seamlessly transitioning from laundry basket to seaside bag and even a trusty companion for metropolis commuters. This versatile bag has woven itself into the material of on a regular basis life, turning into part of numerous private tales.

Hus of FRAKTA is situated at 216 Oxford Avenue, subsequent to the forthcoming Oxford Avenue retailer. It’s open each day from 11 am till 8 pm, Monday – Saturday, and 12 pm till 6 pm on Sundays till March 2025.