London, UK – July 18, 2023 – For the ninth consecutive 12 months, Chiquita is collaborating within the London bus marketing campaign to deliver again its iconic yellow banana buses to London this summer time. The seven, fully-electric buses will run alongside central and high-pollution transportation routes from the start of July to mid-August, serving to to scale back CO2 emissions and air air pollution whereas bringing some brightness to the streets of London.
The CO2-neutral buses, wrapped in Chiquita’s signature yellow and blue colours, showcase Chiquita’s dedication to combating local weather change by selling the environmental and societal advantages of public transportation whereas highlighting the model’s superior style and high quality, and inspiring wholesome residing. The initiative goes hand-in-hand with the latest launch of Chiquita’s world marketing campaign, “It Peels So Good,” which tells the story of Chiquita’s wealthy historical past and vivid future. Very like the seven London buses, the marketing campaign evokes an emotional response that goes past the second of consumption and connects folks to the model.
“Chiquita is so excited to be again on the bustling streets of London embracing the tenets of sustainability as we forge forward on our journey in direction of local weather answer,” mentioned Peter Stedman, Chiquita’s Director of Sustainability. “We stay unwavering in our mission to a sustainable tomorrow, and these vivid buses will proceed to assist shoppers to construct an environmentally-friendly future.”
John Cockle, Chiquita’s Gross sales and Market Director, UK and Eire added, “Chiquita is dedicated to sustainability, not solely in its on a regular basis model initiatives, but additionally with its partnerships. When shoppers see the London buses as soon as once more this summer time, we hope that they acknowledge the mission behind our esteemed Blue Sticker, and our wealthy heritage and dedication to forging a sustainable future.”
Chiquita has been an simply recognizable model since 1944, when it launched its world-famous Chiquita jingle. At the moment, Chiquita goals to coach and inform shoppers of the dietary advantages of Chiquita bananas and innovate sustainable practices by way of the Behind the Blue Sticker program. These efforts be certain that Chiquita is offering the very best high quality banana whereas additionally supporting a sustainable future for its farming communities and shoppers.
