i-Tail Company and Main Cineplex Group have teamed as much as open i-Tail Pet Cinema, Thailand’s first pet-friendly cineplex. The pet cinemas are Central Eastville’s EastVille Cineplex, Mega Bangna’s Mega Cineplex, and Main Cineplex’s Robinson Ratchapruek.
The pet-friendly movie-watching expertise is at the moment restricted to the primary screening of weekend reveals. Solely small and medium-sized cats and canines are allowed for now below strict situations.
The i-Tail Pet Cinema’s marketing campaign web page has listed the complete tips for furry guests. All pets have to be over 4 months outdated, clear, not aggressive, odourless, and weigh 15kg most.
House owners should guarantee their pets are updated on their vaccinations and flea and tick prevention medicines. Pets of their mating season are discouraged from attending.
Whereas within the cinema, pets should put on disposable pet diapers all through the present. They’re required to be within the allotted provider baggage within the cinema always.
To make the expertise extra pet-friendly, cinema lights shall be left on, and the quantity shall be 30% decrease. Pet meals and beverage stations shall be offered too, together with pet accent merchandising machines and snacks.
Main Cineplex Group’s Chief Advertising Officer, Narut Jiansanong, stated that the choice to open the cinemas got here after realising pet house owners represented a big demographic in stated areas. He added that the brand new enterprise hopes to draw extra pet house owners to the films and increase its occupancy charge by 10%.
