Hyatt Motels Company has introduced {that a} Hyatt affiliate has acquired the “me and all motels” model from Lindner Motels AG (Lindner). This transfer goals to broaden Hyatt’s presence in new European markets and capitalise on their present success within the area.
This progress builds on the profitable strategic collaboration that Hyatt and Lindner entered in 2022, which considerably elevated Hyatt’s model footprint in Germany and Europe. As well as, it’s also to the next integration of most Lindner Motels & Resorts and “me and all motels” into the World of Hyatt loyalty program.
“me and all motels” Model
“me and all motels” is a boutique way of life model designed for metropolis and enterprise travellers in addition to city locals. The motels emphasise sustainability with an city, informal, and casual vibe. They provide a vibrant environment the place residing, working, and communication converge. The guts of every resort contains a seamless fusion of check-in, bar, lounge, and co-working areas.
Their design blends professionalism, individuality, luxurious, and cosiness with cutting-edge expertise. By way of the “native heroes” idea, native companions in gastronomy, music, artwork, sports activities, and start-ups ship distinctive experiences comparable to pop-up kitchens, various occasions, and sustainable merchandise.
Their motels mix central areas, city design, modern expertise and vibrant public areas. With informal aptitude, they enchantment primarily to metropolis and enterprise travellers in addition to city locals by enabling each social interplay and productive co-working periods. Native heroes from the areas of gastronomy, music, artwork, and start-ups continually present new, particular person experiences with pop-up kitchens, all kinds of occasions, and sustainable merchandise. Their motels are centrally positioned in Duesseldorf, Mainz, Hanover, Kiel, and Ulm.
“me and all motels”: Poised for Continued Progress
Following the transaction, “me and all motels,” at present a nested model inside Hyatt’s JdV by Hyatt model, will grow to be a standalone model inside Hyatt’s world way of life portfolio, which has quintupled in rooms between 2017 and the top of 2023.
Since launching in 2016 as Lindner Motels & Resorts’ city way of life sister model, their portfolio has remarkably grown to 6 motels and 1,000+ rooms in central metropolis areas throughout Germany, that are at present included in Hyatt’s stock.
Furthermore, the model has a wholesome pipeline, combining conversions and new builds in key locations, together with Berlin (slated to open in 2024), Hamburg, Leipzig and Stuttgart (all anticipated to open in 2026).
Hyatt’s pipeline consists of 1,000 “me and all motels” rooms, with extra improvement offers in varied levels of negotiation for locations outdoors of Germany. The “me and all motels” model combines excellent visitor satisfaction with a conversion-friendly improvement mannequin within the fascinating upscale way of life area, positioning it for scale and accelerated growth throughout Europe and past.
A Strategic Collaboration
Felicity Black-Roberts, SVP Improvement EAME of Hyatt, mentioned, “The Lindner crew has constructed an unimaginable model with “me and all motels”, and we imagine the model has nice potential for growth throughout Europe and different world markets.”
Commenting on the acquisition, she mentioned, “Our collaboration with Lindner was a big step ahead for our distribution within the EAME area, increasing our model footprint and providing many new areas to our 46 million World of Hyatt members. We stay up for driving additional progress for Hyatt’s way of life portfolio with “me and all motels” – along with Lindner in addition to different improvement companions and franchisees, throughout Europe and past.”
Arno Schwalie, Lindner’s Chief Govt Officer, mentioned, “We’re thrilled to deepen our profitable collaboration and shift into high-growth gear for “me and all motels,” backed by Hyatt’s world distribution engine.”
He added, “The mix of the profitable work we’ve got accomplished to launch and place the model in Germany, its vibrant pipeline, and the potential for progress as a part of Hyatt makes us assured that what has grow to be a beloved way of life model in Germany will quickly shine on the worldwide stage.”
Hyatt‘s acquisition of the “me and all motels” model, finalised on June twenty eighth, strengthens their collaboration with Lindner Resort Group. This strategic transfer expands Hyatt’s way of life portfolio by incorporating the fast-growing “me and all motels” model, positioning it for additional progress.
