Categorical Your self: The HUGO BLUE Customisation Expertise
On prime of that, the occasion supplied a one-of-a-kind customisation zone the place native artists Rafaella Braga and Max Teutsch introduced clothes to life. Friends might watch them personalise HUGO BLUE items on the spot, including a singular contact to their new finds.
Friends who attended walked away with a trendy HUGO BLUE denim tote bag. To additional gas the thrill, VIP friends obtained a particular pre-event present: a denim jacket with an iron-on flower badge. It wasn’t simply any badge, although; it held an NFC chip that unlocked an unique HUGO BLUE expertise on Snapchat, giving them a style of the digital world earlier than the large launch.
The Hugo Blue launch occasion wasn’t nearly garments. Rapper Swae Lee carried out, marketing campaign stars like Reezy mingled with friends, and DJ Adam Port supplied the soundtrack. Social media influencers documented every thing, highlighting HUGO BLUE’s distinctive mix of style, music, artwork, and gaming. Even players like Clix and Chad Epps joined the enjoyable, showcasing HUGO’s foray into the world of Roblox.
Added to that, the occasion area had a particular space with a 180-multicam to seize stay moments. These visuals have been then projected onto a central tower and blended with the DJ sales space for a very immersive expertise. Friends might see highlights of the occasion, the model’s marketing campaign, customisation zone, and even stay Roblox gameplay throughout them.
Subsequent-Gen Fashion: HUGO BLUE
This thrilling new line injects youthful power into the HUGO model, providing a singular mix of denim necessities, streetwear staples, and personalised touches. By embracing road tradition and digital experiences, HUGO BLUE positions itself because the go-to label for a era that values self-expression and easy fashion.
HUGO BLUE is obtainable to buy in-store and on-line at hugo.com.
