HubSpot’s Social Media Workforce Provides 5 Ideas for Bringing Your Model on TikTok

Taking the danger with any new platform is daunting. In any case, nobody needs to dedicate their time, vitality, or finances into one thing with little return.

That mentioned, it is laborious to disregard the hype round TikTok, its incredible engagement price, and its large consumer base. Should you’re keen to get artistic, TikTok may very well be the right house on your short-form movies.

Right here, I spoke with HubSpot’s social media crew to collect their greatest suggestions for bringing your model on TikTok.

1. Know the place your viewers hangs out.

It is essential to know the place your viewers hangs out on-line. For some manufacturers, this contains TikTok — for others, not a lot. For example, for those who promote retirement properties, you will not get a lot traction with the platform’s predominantly youthful viewers.

“TikTok is clearly all the fashion proper now, and it is smart that manufacturers wish to bounce in. However earlier than you achieve this, ensure to take time to ask the best questions: Does it make sense for our model to indicate up on TikTok? Is our target market there?,” advises Annabelle Nyst, senior advertising and marketing supervisor at HubSpot.

Should you’re debating whether or not or to not convey your model on TikTok, bear in mind to hinge your choice on crucial issue: your target market.

2. Discover your “why.”

Getting began on TikTok can really feel overwhelming, particularly when you do not have a objective to work in direction of. 

Consider your objective as your compass. It influences the movies you make, the matters you cowl, and your total technique. You need not have a particular objective proper off the bat — and it’ll probably change over time — however it’s best to have an thought of the overall course you wish to go.

Listed below are just a few frequent objectives:

• Construct an engaged neighborhood
• Enhance model consciousness
• Enhance model picture
• Promote merchandise
• Generate web site visitors
• Increase your viewers
• Present customer support
• Educate your viewers

It is simply as essential to trace your progress. Check out a number of key efficiency indicators (KPIs) like profile views, video views, video likes, and follower progress to see for those who’re inching nearer to your objectives.

3. Decide how you will present worth.

The following step is figuring out the way you wish to current your model on TikTok. For Nyst, this begins with answering a easy query: how will you present worth to customers?

“Asking this query upfront will make it easier to set up what your function is for being on TikTok, and what your model’s presence would possibly appear like on the platform,” she advised me.

For example, Gymshark, a well-liked health attire model, offers worth by entertaining its followers with fitness-related challenges, skits, and clothes hauls. It is no shock the model has over 4 million followers on the platform.

As a result of TikTok is quirky by nature, it creates a false impression that “severe” manufacturers do not have a spot on the platform. This is not true. Nevertheless, you’ll have to method your model from a special angle. 

For instance, the Washington Put up has raked up over 1 million followers on TikTok. If you have not seen their movies, you would possibly anticipate severe content material. As an alternative, you will discover comedic skits concerning the newest breaking information.

The final word objective is to offer worth in an interesting approach. That is achievable for a lot of manufacturers — severe or not.

4. Save time by making a content material calendar.

TikTok surpassed 1 billion month-to-month energetic customers in 2021. On high of that, tens of millions of conversations occur on the platform day by day, and traits come and go at fast pace. 

In brief, TikTok can get overwhelming. For that reason, Nyst recommends planning a content material calendar. 

“Issues transfer shortly on TikTok, and gaining new followers typically relies on having a financial institution of present content material in your profile. So, assume forward to what number of movies per week you’d wish to submit, and what sort of matters you will concentrate on,” she advises.

That mentioned, TikTok is a trends-driven platform, so ensure to go away area in your content material calendar to leap on traits and create time-sensitive content material.

Moreover, you additionally have to determine how typically it’s best to submit on TikTok. Nyst favors high quality over amount, advising manufacturers to goal for 1-2 movies per week. In different phrases, consistency is vital.

One other upside to posting persistently? The extra you submit, the extra insights you achieve out of your viewers. This can make it easier to perceive what matters and video kinds they reply to probably the most.

Need to know the very best day and time to publish your movies on TikTok? Take a look at this useful information.

5. Insert your voice strategically.

Once you first be part of TikTok, it is tempting to affix each dialog, hop on each development, and take part in each problem. Nevertheless, manufacturers have to set guardrails and be strategic with their content material, says Nyst.

“There are such a lot of conversations taking place without delay on TikTok, they usually’re altering on a regular basis. It is essential to keep in mind that your model would not have to be part of each single dialog – so attempt to decide those the place it is smart to insert your voice,” Nyst advised me.

She provides, “Certain, the newest dance development is perhaps thrilling, however can your model really convey one thing new, distinctive, or priceless to the desk?”

Not each development or problem will align together with your model or its messaging. On high of that, if you cannot add a brand new or distinctive spin, it is higher to skip it completely. However don’t fret about lacking out — traits on TikTok are a dime a dozen, and one other one is correct across the nook.

Again To You

TikTok is the brand new child on the block — and has shortly develop into a viable (and thrilling) advertising and marketing platform. Earlier than leaping in, make it possible for TikTok is smart on your model. When you’re on the platform, concentrate on concentrating on your viewers with priceless content material on a constant foundation.