Studying the way to use TikTok for enterprise can degree up your advertising technique. The platform is residence to over 1.5 billion customers of all ages.
However surprisingly, solely 26% of entrepreneurs are at the moment utilizing TikTok. Contemplating the large person base and engagement charges the platform affords, there’s an enormous alternative for manufacturers to capitalize on this untapped potential.
On this article, we’ll present you the way to use TikTok for enterprise. Comply with the steps beneath to discover ways to arrange your account, develop a TikTok advertising content material technique, run adverts, observe efficiency and extra.
Why you must use TikTok for enterprise
Opposite to widespread perception, TikTok has a really various person base. It’s not simply Gen Z making humorous dance movies. You even have millennials and older age teams utilizing the platform each day for leisure, catching up on the most recent information or discovering new merchandise.
Actually, latest information exhibits almost 50% of TikTok customers are between 25 and 44 years outdated. Likelihood is your target market sits properly someplace inside that vary.
Moreover, listed below are some particular advantages of utilizing TikTok for enterprise:
Enhance model consciousness
TikTok affords a number of methods to unfold the phrase about your model. You may work with influencers, run varied sorts of adverts and use options like hashtags and branded stickers to place your model within the highlight. Additionally, for those who create entertaining and distinctive content material, your movies have a excessive potential to go viral.
Promote merchandise
The perfect factor about TikTok advertising is it doesn’t really feel like advertising. There are many methods to advertise your merchandise with out coming throughout as pushy, resembling by partnering with influencers that your viewers trusts, creating genuinely useful and entertaining movies, and extra.
Develop your viewers
TikTok has tens of millions of customers distributed throughout the globe. It’s top-of-the-line platforms to succeed in a global viewers and develop your buyer base. Plus, there’s all the time the additional benefit of reaching unique TikTok customers who don’t actively use another social platforms.
Appeal to new prospects
TikTok is all about creating genuine, participating content material that feels human and private. This helps you construct sturdy relationships together with your viewers and will increase the probabilities of them changing into prospects. Plus, for those who hop on the best development on the proper time (and even higher, begin a development) chances are you’ll find yourself buying numerous new prospects.
Now that we’ve lined why it is advisable to take your small business on TikTok, let’s take a look at how you should utilize the platform to its most potential.
11 steps for utilizing TikTok for enterprise
Prepared to begin utilizing TikTok for enterprise? It’s aggressive on the market—it is advisable to be good and do your homework earlier than you begin sharing movies. Comply with the steps beneath to begin utilizing TikTok for enterprise and increase your probabilities of succeeding on the platform.
Step 1. Create a TikTok enterprise account
Step one is to determine which kind of TikTok account you need to create. You’ve three choices—enterprise, creator and particular person. For manufacturers, a TikTok enterprise account is right.
A enterprise account provides you entry to TikTok’s total suite of promoting instruments, together with analytics, adverts, industrial audio and different sources. You’re additionally in a position to arrange a TikTok retailer and hook up with third-party apps like Sprout Social to handle your content material.
Right here’s the way to create a TikTok enterprise account:
- Obtain the TikTok app in your telephone and create a brand new account.
- Open your profile and faucet on the hamburger menu within the prime proper nook.
- Navigate to Settings and privateness → Handle account.
- Faucet on Change to Enterprise Account.
- Select the class that finest describes your small business.
Subsequent, optimize your profile so it aligns together with your model id, pops up in search, and makes your account look skilled and legit. Add a high-quality emblem as your profile image, enter your small business identify and username, and create a brief, compelling bio.
Lastly, add your URL and social media accounts, resembling Instagram and YouTube. Relying in your strategic targets, you may hyperlink out to your web site’s homepage or choose a selected touchdown web page or weblog. Right here’s a snapshot of Samsung’s TikTok profile for example:
Step 2. Get verified on TikTok
Getting verified on TikTok provides a blue checkmark subsequent to your account identify. This exhibits TikTok has confirmed your account is genuine and belongs to a notable enterprise.
A verified badge helps construct belief and credibility together with your viewers. It additionally protects you from faux accounts making an attempt to impersonate your model by marking your profile as the unique one.
To get verified, your account wants to fulfill sure standards. This contains:
- Having logged in inside the final 6 months
- Having a whole profile with a minimum of one video
- Following TikTok’s group pointers and phrases of service
- Having 2-step verification turned on
You may apply via TikTok’s verification request kind by offering proof of id and recognition, resembling a enterprise e-mail and media protection.
Step 3. Outline your targets
What do you need to obtain on TikTok? Perhaps it’s rising model consciousness, driving site visitors to your web site or boosting product gross sales. No matter it’s, having clear and significant targets will assist information your content material creation and general TikTok advertising technique.
Break down your primary purpose into SMART targets. For instance, if you wish to improve model consciousness, you may set targets like:
- Achieve 10,000 new followers inside the subsequent 3 months.
- Hit 500,000 video views throughout all TikTok content material within the subsequent quarter.
- Get 75,000 profile views inside the subsequent 6 months.
When you’ve set your social media KPIs, you may create content material that aligns with them and observe your progress. However earlier than that, there’s another factor it is advisable to do.
Step 4. Determine your target market
To succeed on TikTok, it is advisable to create content material for the best viewers. Take into consideration who your ultimate buyer is, what they like and the way they behave on the platform.
Begin by taking a look at your present prospects and determine widespread traits like age, gender, location and pursuits. Then, take a look at your opponents and see who they’re focusing on on TikTok.
After you have a transparent image of your target market, dive into the platform and see what content material they have interaction with, what hashtags they use, and which creators or manufacturers they observe.
Use this data to create personas that symbolize your ultimate TikTok followers. It will make it simpler to craft your content material technique round what they like to spice up engagement and develop your following (extra on this within the subsequent part.)
Step 5. Develop a TikTok content material technique
Now on to the meaty half—creating participating content material that aligns together with your model and resonates together with your target market. However that may’t occur with no correct roadmap in place. In different phrases, you want a TikTok content material technique.
Right here are some things to think about when crafting a TikTok content material technique in your model:
- Study from the gang: Earlier than you begin pushing out content material, familiarize your self with the platform. Get comfy with all of the options and buttons, take a look at widespread creators in your area of interest, research your opponents and perceive the language your viewers is talking on the platform (e.g. humor or use of emojis.)
- Hop on developments and challenges: TikTok developments are all the time altering. Manufacturers crushing it on the platform know precisely when to leap on the bandwagon. Lookup trending hashtags, music, challenges and content material codecs, and put your personal artistic twist on them. Crocs does this properly:
- Preserve it genuine: Keep away from creating overly formal or scripted movies. Adapt to TikTok’s uncooked, playful and entertaining vibe by displaying the human aspect of your small business. Take your viewers behind the scenes or characteristic your workers and workplace pets. You don’t want fancy tools to create participating TikToks both—simply good concepts and lighting.
- Leverage TikTok’s video enhancing instruments: Don’t simply submit plain movies—make the most of TikTok’s artistic enhancing instruments to make your content material pop. Mess around with eye-catching transitions, results and filters to present your movies that additional oomph. Use trending music to make your content material extra participating and subtitles for added accessibility.
- Determine when and the way usually to submit: Monitor your viewers’s habits to find out the perfect occasions and days to submit for max engagement. What occasions are they on-line? Which days of the week do they use TikTok probably the most? Use this information to create a content material calendar and schedule posts for after they have the largest preliminary influence.
Step 6. Study the TikTok algorithm
Mastering TikTok requires a deep understanding of how the algorithm works. It will assist you to create content material that ranks greater in person feeds in addition to on the Discover and For You pages.
First, know that TikTok’s algorithm recommends content material tailor-made to every person’s curiosity. However you’re competing with tens of millions of movies and there’s solely house for a handful of them on the For You web page. So, how does TikTok determine which movies get extra publicity?
Listed below are the elements the platform’s algorithm considers when rating content material:
- Engagement: Likes, shares, feedback, completion charge and favorited movies—all of this helps TikTok perceive what sort of content material your viewers likes to have interaction with.
- Person interactions: TikTok considers the accounts every person follows and the content material they create to grasp their distinctive preferences.
- Video info: The captions, hashtags and sounds in your movies assist TikTok categorize your content material and decide when to indicate it and to whom.
- System and account settings: Language preferences, gadget kind and nation settings additionally play a job through which customers see your movies on their For You pages.
Figuring out these elements can assist you create content material that’s extra more likely to rank in entrance of the best folks. Additionally, TikTok’s algorithm doesn’t suggest the next sorts of content material:
- Duplicate and spam content material
- Content material customers have already seen
- Doubtlessly offensive or harmful content material
- Movies which have simply been uploaded or are below overview
TikTok’s algorithm doesn’t contemplate elements like follower depend or earlier high-performing movies when recommending content material. This implies even when your small business is new on the platform, your movies are simply as more likely to rank as these posted by widespread accounts.
Step 7. Grasp TikTok search engine optimization
Need to make your movies simpler to seek out? Optimize varied features of your content material so it ranks greater for related search queries. Listed below are some tricks to nail TikTok search engine optimization:
- Discover and use the best key phrases: Analysis related and widespread key phrases in your area of interest to seek out what your viewers is looking for. Incorporate these key phrases naturally into your video titles, descriptions and captions. This helps TikTok perceive what your content material is about and present it to customers looking for these particular matters.
- Hop on developments, challenges and hashtags: Creating content material round present developments and challenges can increase your visibility on TikTok, particularly when a development is new and there are fewer movies to compete with. Additionally, use related and keyword-rich TikTok hashtags so your content material is definitely categorized and searchable.
- Create high-quality content material: Movies which can be participating, informative and entertaining mechanically get extra engagement. This exhibits TikTok your content material deserves extra publicity and boosts your general visibility and rating on the platform. Together with offering worth, seize consideration within the first few seconds with captions, hooks, high-res visuals, good lighting, clear audio, and inventive enhancing and transitions.
- Interact together with your viewers: Staying energetic on the platform can improve your search rankings, visibility and model consciousness. Repeatedly have interaction with the TikTok group by liking and commenting on posts, internet hosting reside classes, responding to feedback and DMs, asking questions and beginning conversations.
Step 8. Leverage TikTok adverts successfully
Companies can run several types of TikTok adverts that mix in seamlessly with the remainder of the content material on the platform. Advertisements can increase your advertising technique on the platform by widening your attain and driving extra focused site visitors to your web site.
For instance, you may promote natural posts utilizing Spark adverts or companion with creators to provide sponsored influencer content material. Or, faucet into extra conventional advert codecs like in-feed, carousel, TopView and model takeover adverts.
Step 9. Collaborate with TikTok influencers
TikTok is a haven for manufacturers wanting into influencer advertising. There are numerous influencers of all ranges on the platform—from mega influencers with tens of millions of followers to nano influencers with a couple of thousand followers.
As an example, diet model Tropeaka companions with life-style influencers like Sopha Dopha (@sophadopha) who assist create video content material for the model. Right here’s an instance:
Working with influencers can assist you entice new audiences and construct a reputable model picture by reaching out via somebody they belief. Under are some ideas for maximizing your TikTok influencer advertising campaigns:
- Discover the best influencers to work with: Search for influencers that align together with your model voice. Additionally, contemplate whether or not to pursue giant influencers or smaller ones. Bigger influencers provide extra attain however are costly. Smaller influencers are extra inexpensive, and whereas they provide much less attain, they usually have a loyal, extremely engaged following. Relying in your targets, the influencers you have interaction could differ, which brings us to the following level.
- Have clear targets in thoughts: Partnering with influencers with out clear aims is usually a waste of sources for each events. You want to know precisely what you hope to realize out of this collaboration and talk it to the influencer so that they know what to do. Is it model consciousness? Is it a rise in followers or a sure variety of gross sales?
- Don’t be too controlling: When you’ve communicated the tip purpose to the influencer, don’t attempt to take over each facet of the marketing campaign. Define factors you need them to cowl however allow them to have their artistic freedom and do issues “their manner.” Not solely will this enhance your relationship with the influencer, it should additionally make your model look extra credible and genuine.
- Measure and analyze outcomes: Monitor the efficiency of your influencer advertising campaigns each throughout and after the execution section. Know whether or not your outlined targets and aims have been met, or whether or not it is advisable to pivot in any manner.
If completed proper, influencer collaborations on TikTok could be extremely rewarding in your model. Use an influencer advertising software to decide on the best companions and work carefully with them throughout the planning and strategizing to see impactful outcomes.
Don’t neglect—they’re consultants at what they do, and may be capable to convey numerous nice concepts or legitimate considerations to the desk that you just’d have in any other case missed.
Step 10. Study and develop out of your TikTok analytics
TikTok analytics refers to all the info in your profile, content material and viewers that helps you observe the efficiency of your movies, study your followers and make strategic selections.
TikTok could be very aggressive, however a data-driven method can assist your small business stand out and drive focused outcomes on the platform. Listed below are some key metrics to look out for:
- Video views, play time and completion charges
- Visitors sources (e.g., For You web page, hashtags, sounds)
- Likes, feedback, shares and profile visits
- Follower development and peak exercise occasions
- Viewers demographics like age, gender and site
- Track makes use of, hyperlink clicks and video downloads
Evaluate the efficiency of various video sorts, codecs, lengths and distribution techniques to determine what resonates finest together with your target market. Search for patterns and developments in your information to information your content material creation and posting schedule.
Instruments like Sprout Social can assist you dive deeper into your TikTok analytics. Together with monitoring your personal efficiency, you may view competitor studies to check metrics, set reasonable targets and enhance your TikTok technique.
Step 11. Use a TikTok software to spice up your effectivity
Utilizing TikTok instruments can assist your small business create and handle scalable video campaigns, observe mountains of information and primarily do extra in much less time.
There are tons of TikTok instruments on the market for enhancing movies, scheduling posts, monitoring efficiency, operating adverts and interesting together with your viewers. Fortunately, Sprout Social’s all-in-one social media administration platform permits you to do all of that in a single place.
Listed below are a few of Sprout’s prime options for TikTok entrepreneurs:
- Good Inbox: Seize and manage incoming messages throughout a number of platforms to all the time keep up to date and reply to followers shortly.
- Premium analytics: Measure the efficiency of your content material, observe web site site visitors and follower development, and analyze detailed viewers demographics and habits.
- Competitor studies: Evaluate metrics with these of your opponents to see the way you stack up and set targets for future efficiency.
- Publish scheduling: Arrange a content material calendar and entry tagging, captioning and different options to schedule and publish posts on TikTok and different platforms.
- Optimum ship occasions: Sprout analyzes your TikTok account to find out the perfect time to submit for peak engagement and interplay.
Attain new audiences and develop your small business with TikTok
TikTok is likely one of the quickest rising platforms of our time. For those who’re nonetheless not utilizing it for your small business, you’re lacking out on tons of potential model consciousness, income and engagement. Comply with the steps on this article to get began on TikTok on the best foot.
Amplify your TikTok advertising technique with the best software. Sprout Social’s highly effective social media administration platform can assist you have interaction together with your viewers, schedule posts and analyze efficiency multi functional place—and never simply on TikTok. Begin a free 30-day trial now and take Sprout for a take a look at drive.
