How you can Create & Ship HTML Emails through Gmail Utilizing Stripo? — Stripo.e-mail

Sending elegant HTML emails by way of Gmail has by no means been simpler! No add-ons, no extensions required. As a result of Stripo permits creating and pushing HTML emails to your favourite e-mail shopper with only one click on.

On this article, I’ll:

• create an HTML e-mail template;

• export it to my Gmail account;

• spotlight some Gmail technical options;

• and at last, will survey how Stripo helps take care of them — in different phrases, what makes our templates appropriate with Gmail.

1. Creating an e-mail

Previous to exporting e-mail templates to your Gmail account, you want to construct one.

There are 3 ways to do it:

Method 1. Utilizing our prebuilt HTML e-mail templates 

Stripo gives over 1000+ ready-to-use templates. They’re categorized by varieties, like affirmation, deserted cart, promo, welcome, and so on., by options, like conventional HTML, Interactive (written in HTML5), and AMP emails (written in AMP HTML) — as we all know, AMP for e-mail is absolutely supported by Gmail, and by seasons and holidays. Select the one you want essentially the most. Positively, you have to to customise it in order that your Gmail HTML e-mail template matches your model type. It received’t take you lengthy.

Use prebuilt templates to ship high-quality HTML emails by way of Gmail

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Method 2. Creating an HTML e-mail template from scratch

Log into your Stripo account, go to the Templates tab, then select the “Fundamental templates”. There you can find 8 e-mail mockups, aka prototypes. The “Coaching Template” incorporates a proof of find out how to use our Drag-n-Drop blocks.

You may as well choose the “Empty Template” on this part to easily drag primary blocks into your Gmail HTML e-mail template.

Method 3. Importing your customized HTML code

Go to your private account, the “templates” tab —> “primary templates”, then select “My HTML” template.

Open it, and paste your customized HTML code.

The primary choice and the second choices are the best ones, for my part. Let’s survey them.

So how do you modify our ready-to-use e-mail templates?

We’ve got printed a weblog put up “Stripo A to Z“. There we confirmed intimately find out how to work on emails with Stripo. Nonetheless, I’d love so as to add a couple of strains right here.

Step 1. How you can set a topic line and a preheader with Stripo and what your e-mail will appear to be

It’s a well-known truth 69% of recipients choose whether or not to open the e-mail by sender identify, topic line, and preheader.

Because of this we strongly suggest that you just by no means omit this feature:

Vital to notice:

Very often, preheaders function the continuation of the topic line. Some manufacturers use it even for storytelling.

Nevertheless, in the event you solely set the topic line and no preheader, any e-mail shopper will present part of the textual content written within the first paragraph of your e-mail. It might look considerably awkward because it usually says one thing like, “Do not see the photographs? Here is the hyperlink to the online model of the e-mail”. Chances are you’ll keep away from it!

If you happen to consider that the topic line alone is sufficient and you do not need to present any preheader, simply add whitespace as a substitute of the latter.

If you happen to allow this feature, your e-mail will appear to be the e-mail from WWF, the World Wildlife Fund:

(Supply: Gmail)

You may as well add whitespace in case your preheader is brief sufficient.

Step 2. How you can add the Net Model hyperlink to your emails

Generally photos, GIFs in our emails do not work. Or in case your e-mail is participating sufficient, customers would possibly need to share it with their pals.

Subsequently, we have to add the “View in browser”, aka “Net model” hyperlink. 

(Supply: E mail from Stripo)

Usually, it’s positioned both in e-mail header, or e-mail footer. There aren’t any strict guidelines.

To get a hyperlink to the online model of your e-mail with Stripo, you want to:

• enter the “Preview mode”;

• in a brand new window, click on “Copy” to save lots of the hyperlink to your clipboard;

Step 3. How you can add a header and brand with Stripo and what your e-mail will appear to be

It’s been mentioned many occasions that e-mail header is the face of your e-mail and your model, as properly. Be sure to add your organization brand and its identify. 

How you can construct e-mail header with brand and menu in Stirpo:

• drag a two-column construction in your HTML e-mail template for Gmail;
• pull the “Picture” block in the left one. Add your brand;
• drag the “Menu” block into your template. Identify every menu merchandise. Add your hyperlinks;
• now to set the scale/width of every column, activate the settings for all the construction by clicking the “Construction” label within the template space;
• within the settings panel, set columns, aka containers, width and indent between them.

You may as well add social media icons and get in touch with data within the e-mail header, as properly.

For extra detailed data on find out how to work on e-mail menus, please confer with the “Add menu with Stripo” weblog put up.

Step 4. How you can add a banner with Stripo and what your e-mail will appear to be

That is our favourite aspect of templates. Banners set the temper for a complete e-mail. Thus, you want to work totally on it. Discover and insert one of the best picture you want. I’m proud to say that at the moment, we’re the one editor that lets you apply particular filters to banner photos with none picture editors and third-party instruments. Then chances are you’ll place textual content over this picture and wrap it in banner/ornamental fonts — we provide over 40.

Additionally, with us, chances are you’ll apply a further picture over a banner. This allows you to create multi-layer banners with none picture editor.

For extra data on find out how to construct banners, please confer with our weblog put up “How you can construct banners with Stripo in below 10 minutes”, or watch a brief video.

Step 5. How you can add buildings, aka rows, with Stripo and what your e-mail will appear to be

A picture and a textual content, two photographs and two textual content blocks in a row? It’s as much as you to resolve. It is a widespread function. Nevertheless, many editors allow you to select between one or two columns in a row. With us, you possibly can select as much as 4 of them with 1 click on. Beneath, we are going to present find out how to place as much as 8 containers in a row.

Drag the required one into your HTML e-mail template for Gmail.

Then add essential content material in every column/container.

Check out the instance of a two-column construction in e-mail:

A 3-column construction in e-mail:

As you possibly can see, chances are you’ll add a button below description to each column.

A four-column construction:

If 4 columns per row usually are not sufficient for you, you possibly can add 4 columns extra. That would make 8 columns in complete.

How you can add further columns to your Gmail HTML e-mail, you want to:

Apply background photos or colours to every column individually, or a single one for a complete construction/row.

Step 6. How you can add Social media icons with Stripo and what your e-mail will appear to be

Find them wherever you need.  

We provide 70 social media icons, not solely the preferred ones for Fb, Twitter, and Instagram. We did our greatest to collect all of them to your comfort.

Chances are you’ll choose the colour scheme, and set their measurement.

That is quite simple: drag-and-drop the “Social” block into the required construction, design your icons and paste your URLs into the “Hyperlink” fields.

What’s so nice about our social media icons? 

You may configure them simply as soon as — and use throughout all campaigns with out the need to even add hyperlinks and work on their design. 

To take action, you want to fill out your social media data in your profile with Stripo. When constructing your subsequent marketing campaign — you simply drag the fundamental “Social” block in your Gmail HTML e-mail and Stripo will insert the icons you could have already picked, with respective hyperlinks, and the design that you just’ve set.

For extra data on find out how to add and design social media icons in your HTML e-mail templates, please confer with our weblog put up.

Step 7. How you can use our library of Content material Modules in order that it lets you create HTML emails in Gmail sooner

Positively, you extremely worth your time and don’t really feel like creating related templates every single day. Similar right here. Attributable to this purpose, we determined to invent the Library of Content material Modules. It is extremely simple to make use of our Library: Upon getting created a template, save the module/e-mail aspect that you want to the library, give it a reputation. And subsequent time when beginning a brand new marketing campaign, you’ll solely have to tug and drop it into a brand new template.

Save any e-mail aspect that you just want: From little containers to complete rows/buildings.

Within the “My modules” tab, you will notice the modules you could have beforehand saved. Within the “Template modules”, chances are you’ll get the modules which have been extracted from the very template by the system. And the “Pre-built” part incorporates the modules that have been constructed by our coders and designers.

These Reusable Modules do save time. Our shopper Felipe Guerra from iLogica shares his expertise with our readers so that everybody who has been hesitating whether or not to present this feature a attempt, begins utilizing it straight away and saves hours on e-mail manufacturing.  

Step 8. How you can construct Gmail promotion annotations with Stripo and what your e-mail will appear to be on cell gadgets

Gmail divides incoming emails into tabs: major for private emails, promo emails, updates, and so on. Customers set the variety of these tabs on their very own.

In case you are sending bulk emails through Gmail, your emails are more likely to be delivered to the promotions tab.

The promotion annotations will assist your emails stand out amongst various incoming emails in customers’ inboxes.

This function is supposed for cell gadgets solely.

For extra data on find out how to construct annotations, please confer with our weblog put up.

Step 9. How you can add AMP parts to your emails and what your e-mail will appear to be in Gmail

In March 2019, Google rolled out its AMP for emails. And Stripo is the primary drag-n-drop e-mail template builder that permits creating AMP emails with no coding abilities in any respect.

Stirpo gives three drag-n-drop AMP blocks:

• accordion — to current your content material in sections. Works finest for lengthy emails;

• picture carousel — to put 3-16 banners on one display screen. Recipients will solely must click on the “arrow” to see all photos from the carousel;

• type — interactive kinds permit customers to depart a remark and share their suggestions in your providers instantly in emails. AB check reveals that interactive kinds are 5.2X time extra suggestions in comparison with common exterior kinds.

You may as well construct AMP parts with Google playground, and embed them in your Gmail HTML e-mail templates for our open code editor.

For extra data on find out how to construct AMP emails with Stripo, please confer with our devoted weblog put up.

Please, keep in mind that you would be able to additionally add the next options in your Gmail HTML emails:

All of the aforementioned parts render completely properly in Gmail, but they are often simply constructed with Stripo with little to no HTML coding abilities.

Step 10. How you can preview HTML emails earlier than you export them to Gmail

Simply click on the preview button proper above your e-mail. 

Right here you will notice each desktop and cell variations of your e-mail.

Each variations have their subversions: AMP and HTML. Make sure to test all of them. 

In case your AMP e-mail has any errors, our editor will present them.

Click on the error icon to see what bugs you could have and little tips about find out how to repair them.

Vital to notice:

The Gmail app doesn’t help media queries, on each Android and iOS. 

No, this doesn’t imply that your recipients will see a horizontal scroll. They’ll simply see a desktop model of your e-mail as a substitute of the cell one.

(The Gmail app. E mail despatched by way of Gmail)

This occurs solely while you ship your e-mail to Gmail drafts. 

If you happen to ship mass emails by way of your ESP, the e-mail will likely be absolutely responsive, all containers will likely be stretched to the display screen width — one container per row.

(The Gmail app. E mail despatched by way of ESP)

2. Exporting HTML emails to Gmail

To ship your HTML e-mail template to Gmail, you want to:

You do that simply as soon as. When exporting HTML emails to Gmail subsequent time, you’ll solely want to choose Gmail from the Exporting checklist — and the e-mail will likely be exported to this e-mail shopper straight away.

Vital to notice:

First, yearly since we have rolled out direct export to Gmail, we cross the Safety check by Bishop Fox to make sure your knowledge is secure with us.

Second, by permitting Stripo entry to your Gmail account, you give us entry to the Drafts folder solely. We won’t have entry to some other folder, to not your contact base.

Now that your e-mail has been delivered to your Gmail account, to the Draft folder, it is able to be despatched. 

Set topic line, enter recipients. Executed!

Within the “How you can Ship Mass Emails Utilizing Gmail” weblog put up, we confirmed find out how to ship bulk emails to 2 000 recipients directly.

Strive Stripo out

By the best way, you possibly can nonetheless edit e-mail templates previous to sending them out! 

3 and 4. Gmail technical restrictions and find out how to take care of some through the use of Stripo

I learn various details and hypotheses about Gmail and determined to check all of them. Right here they’re:

Speculation 1. Gmail means that recipients obtain photos with out hyperlinks

The net says that if any picture in an HTML formatted e-mail doesn’t include any hyperlinks, then Gmail will recommend that your customers obtain that.

I’ve examined — that is so true. Chances are you’ll not need this “obtain” button as a result of it harms all the design, and e-mail doesn’t look skilled that manner.

Resolution:

When including photos to insert into an e-mail, you possibly can nonetheless add a hyperlink. However even in the event you overlook, our system has a “hyperlink” set as a default one:

Positively, it received’t take your clients anyplace, but there won’t be the irritating “obtain” button over photos in emails.

Conclusion: true.

Speculation 2. Photographs with out Alt-text might go to the Spam folder

I guess you could have heard it, too, that emails with photos do get into the spam folder when there isn’t any alt textual content (alt tag) to each picture used.

I intentionally despatched out many emails with eliminated Alt textual content, and so they made it to the inbox button with none points. But, this time I examined Gmail solely. So we can not promise that your emails with out alt textual content will cross Outlook or Apple Mail spam filters. Consequently, if you’re going to ship emails not solely to Gmail customers, you have to alt textual content to cross spam filters.

Vital to notice:

Irrespective of how simple it’s to cross the SPAM filters, we strongly suggest that you just add alt texts to pictures. First, out of e-mail accessibility causes. Second, in the event that they get blocked by e-mail shoppers, recipients will nonetheless have an concept of what the message is all about. Attempt to make alt texts as clear as doable.

Conclusion: emails with out Alt textual content do get delivered to Incoming. However that could possibly be simply luck 🙂 Moreover, we have to add Alt textual content to pictures for different e-mail shoppers and for accessibility.

Speculation 3. Gmail clips messages

That is true.

Gmail clips emails which are bigger than:

• 102 kB, conventional HTML e-mail;
• 200 kB, AMP HTML e-mail. 

On the finish of the seen a part of an e-mail, it gives to “view complete message”.

Resolution:

Presently, there isn’t any technical risk to win over this. But, you possibly can weigh your emails with us:

File properties mentioned that this Gmail HTML e-mail template is 65 kB. I’ve verified this data with a couple of functions, together with mail-tester.com. All of them confirmed that file weight.

Conclusion: true. We all know find out how to weigh our emails.

Speculation 4. Undo button doesn’t work for mass emails

Completely false in case you utilize Gmail with none add-ons like Gmail Mail Merge. All you must do is go to your settings.

I attempted to use this trick to my mass emails and it labored.

Resolution: 

Within the settings panel, discover the “Undo Ship” choice and set the time that fits you. It varies from 5 to 30 seconds.

I attempted to use this trick to my mass emails and it labored.

Conclusion: false.

Speculation 5. Textual content blocks with over 8 500 characters are eliminated

As a copywriter or only a girl, I like lengthy sentences, detailed explanations. And I made a decision to insert one of many articles into the textual content block. That article contained about 10,000 characters excluding areas. And despatched that e-mail to my pal. My e-mail was delivered, not one of the blocks was clipped or eliminated.

So we will say that this speculation was not confirmed. Which is nice, by the best way. However I sincerely doubt that any of us will ship that lengthy e-mail to our shoppers.

Conclusion: false.

Speculation 6. Cellphone numbers and e-mail addresses develop into clickable in HTML emails on Gmail

I heard that Gmail inserts hyperlinks to our e-mail addresses and telephone numbers in emails — makes them clickable, in different phrases. I’ve examined tons of mobile phone numbers. You understand what? Not one of the numbers was clickable. I nonetheless have to spotlight and replica it to make use of.

But!! The state of affairs with the e-mail addresses was fairly humorous. They have been both gray but clickable or blue, underlined however non-clickable.

Conclusion: false. We’ve got to care for it manually 🙂

Resolution:

Add “Mailto” hyperlinks to each e-mail tackle that you just share in your e-mail.

For extra data on find out how to set “Mailto” hyperlinks in emails, please confer with the weblog put up given under.

Speculation 7. Backgrounds don’t render in Gmail desktop if the e-mail width exceeds 640 pixels

Many e-mail entrepreneurs declare that Gmail doesn’t show an e-mail’s background colour, nor background picture if the e-mail width exceeds 640 pixels.

And, after all, we examined that.

The background picture/colour — we examined each — have been displayed in Gmail throughout all gadgets and all internet browsers.

(Width of the content material half — 670 pixels, OS — macOS)

Conclusion: false.

Speculation 8. Gmail does substitute customized fonts with the default ones

Customized fonts make your e-mail design much more distinctive. Nevertheless, it’s true: Gmail tends to exchange some customized fonts with the default one — Arial.

I’ve examined 4 totally different fonts.

Right here’s how they labored:

1. Nice Vibes — labored properly on cell and desktop;

2. Dokdo — was changed with Arial;

3. Alexa Std — was changed with Arial;

4. Montserrat — was changed with Arial.

Conclusion: partially true. However you want to check to search out which fonts of the ones that you just actually like don’t get changed by the default fonts.

Please keep in mind that you would be able to add customized fonts with Stripo.

Remaining ideas

Now that you know the way to create an HTML e-mail in Gmail, find out how to ship bulk emails by way of Gmail free of charge, we hope you’ll ship solely elegant HTML emails even for private correspondence.