More and more, it’s laborious to speak about advertising and marketing with out mentioning synthetic intelligence (AI) and ChatGPT. This progressive device has rapidly develop into a scorching subject as we uncover the way it can rework our trade.
Whereas speaking about AI can spark questions and concepts, experimenting with instruments like ChatGPT provides you with a greater sense of the way it will help you’re employed extra effectively.
On this submit, we’ll discover learn how to use ChatGPT for electronic mail and social media advertising and marketing copy and supply tricks to get probably the most out of this device.
Let’s begin with some definitions.
What’s ChatGPT and the way does it work?
ChatGPT is an AI chatbot that generates human-like responses to questions and prompts. OpenAI launched ChatGPT to the general public in November 2022, drawing hundreds of thousands of customers to experiment with the device. In truth, in line with the newest information, ChatGPT has over 100 million customers.
To grasp the device somewhat higher, I requested ChatGPT the way it works. Right here’s the reply it generated:
“ChatGPT relies on the GPT (Generative Pre-trained Transformer) structure developed by OpenAI. GPT is a deep studying mannequin that makes use of a Transformer neural community to generate human-like textual content responses. It has been educated on a big corpus of textual content information to be taught patterns and relationships between phrases and sentences.”
It goes on to elucidate that the mannequin trains on a large quantity of information from the web to be taught to foretell the following phrase in a sentence utilizing the context of earlier phrases. Then, human reviewers assist fine-tune the mannequin to enhance its efficiency.
Once you work together with ChatGPT, it takes your enter, comparable to a query or writing immediate, processes it by means of its neural community, and produces an output or response. It may assist with varied duties, like copywriting, creating resumes and canopy letters, writing code, planning journeys, and rather more.
Nevertheless, there’s a serious caveat. Right here’s how ChatGPT defined it:
“It’s necessary to notice that ChatGPT’s responses are generated primarily based on patterns it has discovered from the coaching information. Whereas it may present helpful and coherent solutions, it might additionally generate incorrect or nonsensical responses in some circumstances. It’s at all times a good suggestion to confirm the data offered by ChatGPT with dependable sources.”
Which means I needed to fact-check ChatGPT’s clarification of the way it works. We’ll speak extra about learn how to work with this limitation under.
Easy methods to use ChatGPT for advertising and marketing copy
Let’s get a vital level out of the way in which: ChatGPT can’t change you as an electronic mail or social media marketer. Your understanding of the nuances of your enterprise or trade are paramount to creating priceless content material that helps obtain your targets.
Nevertheless, ChatGPT can make it easier to generate concepts and offer you a place to begin for advertising and marketing copy. This may be particularly helpful in case you work with a small workforce or on tight deadlines.
As you develop into acquainted with how ChatGPT creates content material, you’ll get a greater concept of learn how to use it to jot down advertising and marketing copy, like emails and social media posts. Listed below are 7 tricks to get began:
1. Write an in depth immediate
It takes follow and experimentation to search out prompts that lead to probably the most useful ChatGPT solutions. Usually, the extra detailed the immediate, the higher the outcome. Let’s check out some examples.
On this immediate, I requested ChatGPT: “Are you able to write an electronic mail selling a summer time block occasion for a brewery? The occasion is on July 7 in Denver, Colorado.”
ChatGPT generated a prolonged electronic mail with a proper tone, making up a number of particulars since I didn’t present many.
For the following immediate, I added extra element in regards to the occasion and a desired electronic mail size: “Are you able to write an electronic mail selling a summer time block occasion for a brewery? The occasion is on July 7 in Denver, Colorado. The occasion highlights are beer tasting flights, beer and meals pairings, stay music, and garden video games. The tone ought to be casual and enjoyable. Please restrict the e-mail to 200 phrases.”
That’s extra prefer it.
On this model, the tone is extra partaking and pleasant. For instance, whereas the primary electronic mail began with “Pricey [Recipient’s Name],” this model opens with “Hey there, beer lovers!” And this time, the e-mail consists of the occasion highlights I offered slightly than made-up ones.
ChatGPT’s electronic mail may not be good, and it’s somewhat longer than I requested, nevertheless it offers first draft I can edit and optimize.
2. Ask follow-up inquiries to repurpose content material
One of many nice options of ChatGPT is you possibly can ask follow-up questions as a result of it remembers the context of your dialog. This will prevent a number of time when repurposing content material for varied channels.
Persevering with with the earlier instance, now that we’ve the occasion electronic mail copy, let’s ask ChatGPT to condense the data for a social media submit. Because it already is aware of what we’re speaking about, I don’t want to offer the small print once more.
My immediate was: “Condense this into a brief caption for an Instagram submit.”
ChatGPT turned the 300-word electronic mail right into a 41-word submit, together with emojis and hashtags appropriate for the channel. Once more, the outcome might not be good, nevertheless it saves time and offers begin for social media captions.
3. Generate topic traces
Topic traces could also be brief, however it may take a number of brainstorming and wordsmithery to get them good. That is one other process ChatGPT can do for you.
Let’s maintain going with our hypothetical brewery block occasion. Now, let’s ask ChatGPT to generate 5 topic traces with a 50-character restrict for the e-mail it simply wrote. Right here’s what it got here up with:
The choices ChatGPT generated comply with topic line finest practices, like holding them brief and creating a way of urgency. All I want is to choose my favourite and make minor edits.
On this immediate, I didn’t give ChatGPT a number of particulars as a result of it may pull them from our earlier dialog. However in case you ask ChatGPT for topic traces solely, present particular particulars in your immediate or paste the content material of the e-mail for one of the best outcomes.
4. Truth-check every part
As we talked about earlier, ChatGPT’s output could sound convincing, nevertheless it’s not at all times correct. That’s as a result of the device has a number of limitations.
In line with OpenAI, “ChatGPT shouldn’t be related to the web, and it may often produce incorrect solutions. It has restricted information of world and occasions after 2021 and might also often produce dangerous directions or biased content material.”
Moreover, ChatGPT doesn’t reveal its sources, even while you ask, as a result of it doesn’t collect info from a single supply like a search engine, comparable to Google.
To navigate these challenges, analysis and examine each truth ChatGPT generates earlier than together with it in your ultimate draft.
5. Don’t give ChatGPT personal info
Whereas ChatGPT can really feel as useful as a private assistant, keep in mind that your conversations with ChatGPT will not be personal.
As OpenAI explains, “As a part of our dedication to protected and accountable AI, we assessment conversations to enhance our methods and to make sure the content material complies with our insurance policies and security necessities.” Moreover, “Your conversations could also be reviewed by our AI trainers to enhance our methods.”
Hold this in thoughts when writing your prompts, and keep away from together with delicate private info or nonpublic enterprise info.
6. Optimize the copy utilizing your creativity and experience
ChatGPT could have a big information set to be taught from, nevertheless it doesn’t have the expertise and creativity that people deliver to the desk. The mannequin can generate a place to begin in your advertising and marketing copy, however entrepreneurs’ concepts, analysis, and information make the content material distinctive.
That is all to say that when ChatGPT generates an output, faucet into your experience and creativity to show it into advertising and marketing copy that displays your organization’s voice and engages your viewers. In spite of everything, nobody is aware of your viewers higher than your inner groups.
7. Carry out A/B exams
One of the best ways to search out out if ChatGPT content material helps your enterprise is to carry out A/B exams. For instance, check parts like AI-generated topic traces and social media captions to be taught if these generate engagement, clicks, or conversions.
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