Opinions expressed by Entrepreneur contributors are their very own.
As entrepreneurs, I doubt any of us begin out considering, “I wish to begin my very own enterprise, so I can work 16-hour days, seven days per week for years and years till it is lastly worthwhile sufficient that I can take a while off and luxuriate in life.” But frankly, that is what most entrepreneurs do. The truth is, for a lot of entrepreneurs, that 24/7 grind by no means ends! We’re making an attempt to construct one thing, however alongside the way in which, we’re dropping our most necessary asset: management over our time.
Constructing a enterprise does require an enormous quantity of time and power. But when we construct it good and use our time successfully, we get management of our time again even whereas constructing it. In constructing my two companies, I’ve found that the primary key to utilizing my time successfully and unlocking time freedom — the final word freedom — is utilizing video.
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Movies are one and completed
A few of my new college students fear that movies will take an excessive amount of time, they usually’re swamped already. Sure, it does take time to create good movies (although it will get faster the extra you do it). However once you create a video as soon as, it may be used repeatedly.
For instance, I filmed my itemizing presentation once I was lively in actual property. Earlier than itemizing appointments, I would ship that video to potential shoppers. Then, once we met face-to-face, I wasn’t losing my time going over fundamental info. I spent my time extra successfully addressing their particular issues and questions. I saved hundreds of hours actually with that one video. And it took me lower than an hour to create!
Video builds relationship
Video creates a relationship (referred to as a parasocial relationship) between you and the viewer. Take into consideration the newscaster you watch each night or the man within the State Farm Insurance coverage advert. Do not you are feeling like you understand them regardless that you’ve got by no means met them?
The non-public contact remains to be important in any enterprise. Folks need connection, and by way of video, they really feel linked to you, particularly in the event that they see plenty of your movies. They see and listen to you and get a way of who you’re. They really feel they know you, regardless that you’ve got by no means met head to head. They start to love and belief you and wish to do enterprise with you.
Video places you in a number of locations without delay
With movies, whether or not offering customer support or advertising and marketing your product, “you” will be in a number of locations concurrently. Whereas the bodily you leads a workforce assembly, the “video you” can present shoppers the way to get probably the most out of your product. The “video you” may also share useful data about your business to draw new clients or want somebody a cheerful birthday — all on the identical time. You do not have to drive your self loopy making an attempt to be anyplace you’d wish to be. The video has you coated.
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Movies work 24/7
Movies give you the results you want when you’re having breakfast, doing all of your exercise and even sleeping! Somewhat than working 24/7 your self, you possibly can let your movies marketplace for you, reply questions or share the most recent info in your business.
My leads and neighborhood can watch hours and hours of my movies whereas I am on a date with my husband or engaged on my subsequent guide. They’ll binge all the knowledge their coronary heart needs with out truly ever chatting with me immediately. I would not have to be on name within the evenings or on weekends as a result of my movies are on name for me.
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Video honors your buyer’s time
You do not wish to present up at your buyer’s kitchen desk in the course of the night time (they usually most likely don’t desire you to). However with video, they’ll watch and take heed to you each time they need. They are often of their pajamas or on the grocery checkout line and nonetheless have entry to you and your data. They do not need to interrupt their day to get the knowledge they need or want from you. They do not need to work round what you are promoting hours to have lots of their questions answered or get the insights they want.
Video is far-reaching
How many individuals are you able to discuss to and join with throughout a month? Even for those who give big displays to tons of of individuals, what number of of these are you able to guide every month? You may get tens of hundreds of views once you create a superb video and distribute it correctly (that means, you do not simply conceal the video in your web site however place it on social media platforms). You possibly can attain individuals who wish to do enterprise with you that you’d by no means have met.
What is going to you do along with your time?
Whenever you make the transfer to make use of video all through what you are promoting, you get your time again. The enjoyable query is: What is going to you do with that point? Will you write a guide? Construct one other enterprise? Spend extra time with household and associates? I’ve completed all of that.
Earlier than I understood and used the facility of video, my life was all about catch-up. I acquired every thing completed however typically at a price to my private life and well being. I noticed a restrict in how far I may take my enterprise as a result of I nonetheless had too many locations to be and other people to attach with, even once I introduced on a assist workforce. Video modified all that, and now my companies have grown far past any limits I noticed previously.
So, in order for you your time again even when you’re constructing what you are promoting, study to faucet the unimaginable energy of video.
