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HomeBrandingHow To Supercharge Your Employer Model Like Elon Musk 

How To Supercharge Your Employer Model Like Elon Musk 


‘Technoking’ Elon Musk Triumphs in Expertise Acquisition 

AUSTIN, TX Aug 4th “Identical to if it’s a professional sports activities staff… the place are the ace gamers going? There? Okay, most likely that staff will win.” – Elon Musk.  

If firm rankings and expertise acquisition have been in comparison with that of sports activities achievements, SpaceX and Tesla have produced groups able to profitable the Stanley Cup for NHL Hockey, or the Champions League for Soccer. On the 2022 Tesla Annual Assembly of Stockholders, Elon Musk referenced knowledge produced in Universum’s ‘Most Enticing Employers within the US 2021’ survey, and to no shock, SpaceX and Tesla closed out the listing on the prime with rankings of 1 and a pair of respectively. 

Photograph: https://www.tesla.com/2022shareholdermeeting  

However what places these two corporations, headed by Musk, on the prime of the listing? The place does the success lie of their capacity to draw, recruit, and retain prime tier expertise? The ace gamers of the tech world need to work for SpaceX and Tesla, and with over 3 million functions alone final yr1, Musk can assure these corporations are staffed with one of the best of one of the best, guaranteeing that his staff will win.  

It’s not simply that SpaceX and Tesla are a terrific place to work and thus the inflow of functions, it’s additionally the underlying mission, imaginative and prescient, and values of those corporations that aligns with proficient people who need to make a distinction. It’s the energy of their employer model, the encouragement of autonomy and collaboration, and the need to alter the world collectively that makes these corporations succeed on a worldwide stage.  

All through the presentation, Musk references profession development, creativity, and excessive worker engagement, and the way these are all issues that support in holding one of the best round. By efficiently implementing these beliefs into the on a regular basis lifetime of employees at each Tesla and SpaceX, Musk has secured SpaceX and Tesla’s place as a prime employer. 

“When fascinated about the competitiveness of corporations… I like to recommend taking a look at the place the neatest engineers need to work.” Says Musk. “Wherever the neatest engineers need to work, that know-how firm goes to be the one that’s prone to succeed.” Amongst different titles, Musk is the CEO of each SpaceX and Tesla. Musk’s capacity to acknowledge that to be one of the best it’s essential to deliver one of the best, goes far past the product choices and enterprise aims of the businesses.  

By way of using a extremely enticing Worker Worth Proposition, and a Robust Employer Model, Musk has efficiently fostered and created a tradition that promotes autonomy, collaboration, and creativity. This has made SpaceX and Tesla a best choice for employees around the globe, together with the United States.  

Universum’s CEO Mats Röjdmark feedback on the relevance of Musk’s angle in the direction of attracting prime tier expertise and persistently enhancing and nurturing SpaceX and Tesla’s EVPs. “The lesson to be realized from that is that regardless of the scale of your organization, understanding the preferences of your important expertise allows you to be a lovely employer, the place the proper individuals need to work.”  

Mats continued “This goes not just for the world’s most engaging corporations, but in addition for small and medium-sized employers that want to entice, recruit, and retain expertise. Firms that perceive why they’re enticing and persistently work on speaking that via a robust EVP and messaging have the higher hand.” 

About Universum 

Universum is a data-driven, insight-led employer branding company. Based in Stockholm, we are actually energetic in over 60 nations, with key hubs in Paris, Berlin, London, New York, Singapore and Shanghai. We offer our purchasers with the analysis, technique and artistic options they should compete extra successfully for expertise. 





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