Are you attempting to determine how one can promote digital merchandise with WooCommerce?
Digital merchandise like audio recordsdata, eBooks, inventory pictures, and even software program could be a nice stream of income. With out the necessity for stock or delivery, you may scale your digital product gross sales extra simply than gross sales of a bodily product.
On this article, we’ll present you step-by-step how one can promote digital merchandise with WooCommerce, and share some professional suggestions for growing your digital product gross sales.
Right here’s a desk of contents that will help you discover your manner round:
What Is a Digital Product?
A digital product is a chunk of media or different asset that’s offered and used on a tool like a pc or smartphone.
Digital merchandise will be academic, entertaining, or a little bit of each. Some examples of digital gadgets embrace:
- Apps or plugins
- Music recordsdata
- Graphics (like inventory pictures or illustrations)
- eBooks
- PDFs
- On-line programs
- Memberships
- Content material subscriptions
Digital merchandise have a number of benefits over bodily merchandise.
- You possibly can promote limitless portions with little or no extra manufacturing and supply prices.
- There’s no have to retailer stock or take care of delivery.
- Supply will be instantaneous.
There are additionally some disadvantages:
- It may be more durable to reveal the aim and worth of a digital product.
- Digital merchandise are perceived as decrease worth.
- The marketplace for digital merchandise tends to be crowded.
Because you’re studying this text, we assume that you just’re excited by promoting digital merchandise. Let’s have a look at probably the greatest options to do this: WooCommerce.
What Is WooCommerce?
WooCommerce is an eCommerce platform for promoting each bodily and digital merchandise on WordPress web sites. In actual fact, as a WordPress plugin, WooCommerce itself will be thought of a digital product!
The core WooCommerce plugin is free and open supply. There are tons of of different associated plugins, extensions, and themes for customizing your digital retailer. A few of these plugins and extensions are free, whereas others are paid.
Many eCommerce companies use WooCommerce to promote their merchandise. The plugin is nicely supported and dependable. Like WordPress itself, WooCommerce is sort of infinitely customizable. You should use it to create the right digital product retailer for your enterprise.
Now let’s discover ways to arrange a WooCommerce retailer to promote digital merchandise.
The best way to Promote Digital Merchandise With WooCommerce (Tutorial)
Promoting digital merchandise on WooCommerce is comparatively simple. We’ll stroll you thru the method step-by-step. Right here’s a map of what we’ll be doing:
Earlier than You Get Began
First, let’s ensure that we have now all the mandatory “substances.” To promote digital merchandise with WooCommerce, you will have:
- A hosted WordPress web site and area title, which you will get from a internet hosting supplier like Bluehost
- The WooCommerce plugin, which you’ll obtain at no cost out of your WordPress dashboard (we’ll present you ways!)
- Your digital product file
- A title, description, featured picture, any extra product photos, and value in your digital product
- A cost gateway account like PayPal or Stripe (you may select a couple of)
It’s good to have all of the items able to go earlier than you begin. That manner you don’t should cease in the midst of the directions to search for a file or attempt to write new copy rapidly. Upon getting every little thing you want, let’s get began!
Step 1. Set up WooCommerce
Step one is to put in the WooCommerce plugin. Out of your WordPress dashboard, go to Plugins » Add New.
Seek for WooCommerce.
Discover WooCommerce within the search outcomes and click on on the Set up button.
As soon as set up is full, the button textual content will change to Activate. Click on on Activate to complete putting in the plugin.
You’ll see a setup wizard. You possibly can skip this half for now for those who like, since lots of the questions solely apply to bodily merchandise. Don’t fear, we’ll stroll you thru the precise steps for promoting digital merchandise.
After putting in WooCommerce, you’ll see some new pages generated robotically. Be sure to don’t delete any of those by accident or your on-line retailer received’t work correctly.
Step 2. Set Up Funds
Now, let’s be sure to can receives a commission. Go to WooCommerce » Settings and click on on the Funds tab.
Click on the toggle to allow the cost processors you need to use. Comply with the directions that seem to arrange your cost methodology.
Should you don’t see the choice you need, you may add different cost strategies. Click on the button to see different cost strategies and observe the supplied directions.
Step 3. Configure WooCommerce for Digital Merchandise
Subsequent, let’s get WooCommerce set as much as ship your digital merchandise correctly. Return to WooCommerce » Settings and click on on the Merchandise tab.
Click on on Downloadable merchandise.
Choose a File Obtain methodology from the dropdown menu. We advocate Drive downloads or X-Accel-Redirect/X-Sendfile to guard your file hyperlink from unauthorized sharing. Drive Obtain makes use of PHP to drive the file to obtain with out loading the file URL within the browser.
Select a degree of Entry restriction. We usually advocate not requiring login and granting entry after cost for quickest product supply. Be sure to allow visitor checkout for those who aren’t going to require login. You could want completely different settings for those who’re promoting memberships or subscriptions.
Should you solely promote digital merchandise, it’s also possible to flip off inventory administration to take away choices out of your dashboard that you just received’t use. Go to WooCommerce » Settings » Merchandise and click on on Stock.
Click on the checkbox to uncheck Allow inventory administration.
Now you’re able to create your digital product itemizing!
Step 4. Create a Digital Product Itemizing in WooCommerce
Listed below are all of the items of a WooCommerce product itemizing and the place they seem on the dwell web page.
Now let’s construct this step-by-step!
From the WordPress dashboard, discover Merchandise and click on Add New. Click on on Create Product.
Now, add your product title.
Subsequent, add your lengthy description. This could embrace an in depth description of the product and the way it will profit the shopper. You additionally need to clearly state which recordsdata they’ll get and the way it will likely be delivered, similar to instantaneous obtain or electronic mail. Lastly, ensure that to incorporate a name to motion that recaps the advantages
After that’s completed, we’re going to configure this product as a digital product. Within the Product information part, examine the checkboxes for Digital and Downloadable. This can take away the choices for delivery, which you don’t want, and add choices for downloadable digital recordsdata. For now, we’ll follow making a Easy Product.
Add the worth of your digital product. You may as well schedule sale costs to cease and begin forward of time.
Now it’s time so as to add your digital product file. Click on on the Add File button.
Give your file a reputation. This can be seen to prospects, so make it informative and simple to learn. The product title together with your enterprise title must be included.
In case your file is uploaded elsewhere like Dropbox or Google Drive, add the file URL. If it is advisable add your file to WordPress, click on the Select file button.
When the WordPress media library pops up, click on on the Add Information tab and both drag a file into the window or click on Choose Information to decide on one out of your pc. As soon as it’s uploaded, click on Insert file URL.
Should you’d like, set the Obtain restrict. That is what number of occasions a buyer can re-download the file after buy. It’s handy to permit greater than 1 obtain in case they lose the file or have to obtain it onto one other system. You may as well depart this subject clean to permit limitless re-downloads.
You may as well set the Obtain expiry if you’d like. That is the variety of days earlier than a obtain hyperlink expires. Setting a hyperlink expiration date motivates prospects to obtain and begin utilizing their file rapidly whereas they’re nonetheless enthusiastic about their buy. Should you do set an expiration date, ensure that to notice this within the product description. Should you depart this clean, the hyperlink will enver expire.
Enter a brief description. This reveals up on the high of the product web page and may additionally present up on product tables and archive pages, relying in your WordPress theme and different design settings.
Now, let’s add some product photos. These are essential for digital merchandise to offer prospects an concept of what they’re shopping for. The product picture is just like the featured picture on a WordPress weblog put up. It’s the principle picture that represents the product, so select properly. Click on on Set product picture to add a product picture.
You may as well add extra photos within the product gallery. This can be a good place so as to add a desk of contents and pattern pages for eBooks, watermarked variations of inventory pictures or illustrations, or a preview of what a plugin or app appears like when put in.
You may as well add product tags or classes simply as you’ll for a weblog put up. Right here’s a tutorial for how one can add classes and tags in WordPress for those who need assistance.
Congratulations, you simply added a digital product to your WordPress web site!
Subsequent Steps: Customise Your WooCommerce Retailer
Now that you’ve a digital product able to promote, you may repeat the method for different digital merchandise.
You may additionally need to contemplate additional customizing your WooCommerce retailer to match your branding and workflow. There are tons of of extensions and themes for WooCommerce that will help you do this.
A full tutorial on customizing your WooCommerce retailer is an excessive amount of to incorporate on this article, however listed here are some articles on constructing a customized product web page, making a checkout web page popup, and selecting one of the best WooCommerce theme.
The best way to Promote Extra Digital Merchandise
Promoting digital merchandise is simply one other type of eCommerce. Lots of the eCommerce optimization methods initially meant for bodily items apply to digital merchandise as nicely. Listed below are a few of our favourite suggestions for enhancing your conversion charges and digital product gross sales.
1. Seize Abandoning Guests
One of many largest challenges dealing with on-line enterprise homeowners is cart and web site abandonment. That is when guests depart their purchasing cart or your whole web site with out taking any motion.
The excellent news is that each issues have a straightforward resolution: exit-intent popups.
An exit-intent popup is a marketing campaign that seems as customers are navigating out of your web site.
Think about a customer reaching your digital obtain product web page. They spend a couple of seconds it however begin to depart the web page. This triggers a popup to seize their consideration and make contact with data for follow-up emails.
Right here’s an instance of what an exit-intent popup would possibly seem like:
Exit-intent popups have been confirmed to develop electronic mail lists and drastically BOOST gross sales. However how are you going to make these campaigns for those who’re not very technical?
That’s the place OptinMonster is available in:
OptinMonster is one of the best WordPress lead era plugin that you should utilize to construct high-converting campaigns FAST.
You begin by selecting one among OptinMonster’s many marketing campaign varieties. These embrace issues like:
- Popups
- Floating bars
- Fullscreen welcome mats
- Slide-in scroll containers
- Gamified spin-to-win wheels
- And extra…
From there, you may choose from any of OptinMonster’s 50+ templates:
These are all mobile-friendly and 100% responsive, so you realize they’ll look and performance nice throughout gadgets.
Then, your marketing campaign will seem within the OptinMonster editor. That is the place you may add new options or change the textual content with none coding expertise.
That’s as a result of OptinMonster has a drag and drop editor that makes modifications EASY:
As soon as your popup appears the best way you need it to, it’s time to set your exit-intent set off.
That is simple to do. Merely select Exit Intent from the menu of accessible show guidelines:
Then you may set your modifications for the exit-intent rule in response to system and sensitivity:
And in case your buyer sees the marketing campaign however nonetheless doesn’t purchase your product?
That’s OK!
With this marketing campaign, you’ll nonetheless get your buyer’s electronic mail tackle. Then you may sync the marketing campaign together with your electronic mail service supplier in just some clicks.
And from there, your new lead will undergo your electronic mail advertising and marketing gross sales funnel.
These popups are the identical methodology that corporations like Fastrack use to get better 53% of their abandoning customers.
We’re assured that you would be able to see comparable outcomes by clicking under and beginning your 100% risk-free OptinMonster account in the present day:
Get Began With OptinMonster As we speak!
2. Incentivize Your Viewers
As a enterprise proprietor, you may have particular actions you need your prospects to take. However they’ll solely take the motion in the event that they really feel like they get one thing out of it.
This implies it is advisable incentivize your viewers to take motion. This may be completed in a couple of methods, however the best is with a sale or low cost in your downloadable product.
As we talked about earlier, you may rapidly create and schedule sale costs for all your digital items straight in WooCommerce. So an incentive might be so simple as a popup reminding them to take a look at the sale costs.
You may as well use Superior Coupons for WooCommerce to increase your coupon options.
Superior Coupons enables you to give your prospects extra thrilling provides like BOGO offers, loyalty program factors, URL coupons, auto-apply coupons, and way more. There’s additionally a free model of the plugin with restricted options.
You should use OptinMonster’s many campaigns to advertise these incentives throughout your web site.
Think about, for instance, displaying a sale in your digital product in a floating bar on key pages throughout your web site:
And also you even have the power to focus on these campaigns to any web page in your web site.
Or you may let your consumer’s habits decide whether or not or not the marketing campaign will seem. You’ve got 100% management over when, the place, and to whom this incentive seems.
In consequence, you’ll have a extra customized buyer journey and extra gross sales in your WooCommerce digital product.
3. Add Social Proof
It’s no secret that relating to advertising and marketing, social proof simply works.
On-line shoppers are hardwired to search for indicators of social proof to make certain others have examined (and cherished) your merchandise.
That’s why you must leverage social proof throughout your web site to extend conversions in your digital downloads.
Social proof can take many kinds, together with:
- Critiques
- Testimonials
- Social media posts speaking about your model
- Case research
- And way more…
However the best type of social proof comes within the type of a small notification.
These messages trying one thing like this:
The instance above could be for bodily merchandise, however you may create the identical kind of notification for digital downloads, too.
How? You possibly can rapidly create social proof notifications with a device like TrustPulse:
TrustPulse is fingers down one of the best social proof software program in the marketplace. It lets anybody create extremely efficient social proof notifications in minutes.
Plus, there aren’t any technical or coding expertise required.
When you obtain and activate the TrustPulse plugin, you’ll have quick entry to 4 kinds of campaigns:
- Latest Exercise: Present a dwell stream of web site exercise like purchases, registrations, signups, and extra.
- On-Hearth: Show the variety of folks taking motion in your web site in a given interval.
- Customer Analytics: Spotlight energetic curiosity in your web site by displaying actual web page guests over time.
- Motion Message: Present a single static notification to drive extra guests into motion.
https://optinmonster.com/wp-content/uploads/2021/05/trustpulse-campaign-types.png
It’s no shock that TrustPulse customers have seen instantaneous boosts in gross sales by as much as 15%.
Able to see it in motion for your self? Get began together with your 100% risk-free TrustPulse account in the present day!
4. Run an On-line Contest
Up to now, we’ve checked out a couple of methods you may enhance gross sales from people who find themselves already in your web site. However what about getting extra individuals who AREN’T in your web site to return go to your product web page?
For that, there’s no higher resolution than working an internet contest.
In lots of instances, you’d need to make the prize one thing your audience actually needs. So it solely is sensible to create a contest round your digital product. Not solely will this increase your model’s presence on-line, however it should additionally educate extra of your viewers on what your product is and why it’s the right resolution to an issue they face.
And for those who use a device like RafflePress, you may design these contests to get TONS of traction:
RafflePress is one of the best giveaway and contest builder plugin for WordPress.
RafflePress lets folks enter contests with “entry tickets.” However every participant can have a number of entry tickets relying on the actions they carry out.
You would, for instance, award 1 entry ticket for customers who try your product web page. However then you may add 3 entry tickets to individuals who signal as much as your electronic mail checklist.
Now a single participant can have 4 entry tickets which is able to enhance their odds of profitable. As you may think about, this provides folks an additional incentive to work together with extra of your calls to motion (CTAs).
After the competition is over, you’ll have 1 winner. Meaning you’ll even have:
- 1 strong lead for a testimonial in your fingers
- An extended electronic mail checklist with heat leads who’ve proven direct curiosity in your product
From there, you simply have to nurture your leads by way of some electronic mail advertising and marketing greatest practices.
Get began together with your 100% risk-free RafflePress account in the present day!
5. Leverage Push Notifications
Should you aren’t at present utilizing push notifications to achieve your viewers, then you definitely’re lacking out.
Push notifications are small messages that seem in your viewers’s browser. However additionally they keep on their browser till there’s an interplay:
They both have to click on to go to your product web page or click on to shut the notification.
Both manner, they should click on.
Plus, these messages are simple to subscribe to since your guests solely have to hit an Enable button to enroll. Meaning they by no means have handy over private particulars like their title or electronic mail tackle.
Think about having an viewers of hundreds that you would be able to immediately share your digital product with.
How will you make that occur? We extremely advocate going with a software program like PushEngage:
PushEngage is the main push notification software program in the marketplace in the present day.
It has every little thing it is advisable goal your viewers and ship high-converting messages. Plus, it comes with all of the bells and whistles you’d count on from a premium software program similar to segmentation, personalization, and automatic drip sequences.
Different key options embrace A/B testing, marketing campaign scheduling, cart abandonment sequences, and way more.
Wish to see it in motion for your self? Check out PushEngage 100% risk-free in the present day!
Now you know the way to promote digital merchandise with WooCommerce.
Digital merchandise could be a scalable and sustainable income generator for your enterprise. WooCommerce is a good resolution for promoting digital merchandise, whether or not you additionally promote bodily merchandise or not.
Should you’re able to launch a brand new digital product, try our final information to product launches.
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Printed by Jennifer Duann Fultz
Jennifer Duann Fultz is a content material author and course creator. She has a ardour for serving to small companies develop sustainably and ethically. In her spare time, Jennifer enjoys writing fiction, cooking, and exercising.
