As an area service supplier, you’re at all times searching for methods to face out out of your opponents and appeal to extra clients. A technique to do that is by incomes the Google Assured badge, a program supplied by Google Native Advertisements that may assist enhance your visibility and credibility with potential clients.
Native service advertisements with the Google Assured badge seem on the high of search outcomes, above natural listings and different paid advertisements. Which means companies with the badge have a better placement in search outcomes in comparison with companies that don’t have the badge. This may give companies with the Google Assured badge a aggressive benefit and assist them stand out from different native service suppliers.
House service corporations that present the next providers are eligible: equipment restore providers, carpenter, carpet cleaner, countertop providers, electrician, fencing providers, flooring providers, foundations providers, storage door providers, basic contractor, handyman, house inspector, house safety providers, house theater providers, home cleaner, HVAC providers, junk elimination providers, landscaper, garden care providers, locksmith, transferring providers, pest management technician, plumber, pool cleaner, pool contractor, roofer, sewage system providers, siding providers, snow elimination providers, tree providers, water harm providers, window cleaner, and window restore providers.
To earn the badge, companies should meet sure necessities, comparable to being licensed and insured, passing a screening course of, and sustaining a score of three stars or larger. As well as, all staff who carry out providers should endure background checks to make sure they meet Google’s requirements for security and high quality.
Google Assured Badge Advantages
Incomes the Google Assured badge can profit what you are promoting in plenty of methods. Listed here are just a few key advantages:
- Elevated advert visibility and credibility with potential clients: When what you are promoting shows the Google Assured badge, potential clients usually tend to belief and select what you are promoting over opponents who don’t have the badge. This might help you appeal to extra leads and convert them into paying clients.
- Larger advert placement in search outcomes: Native Providers Advertisements with the Google Assured badge seem on the high of search outcomes, above natural listings and different paid advertisements. This may give what you are promoting a aggressive benefit and aid you stand out from different native service suppliers.
- A money-back assure for patrons: One of many distinctive options of the Google Assured program is that it provides a money-back assure for patrons who should not happy together with your providers, as much as a certain quantity (at the moment a $2,000 lifetime restrict in the US). This may give potential clients peace of thoughts and enhance their confidence in what you are promoting.
How To Get A Google Assured Badge
If what you are promoting meets the necessities for the Google Assured badge and is in one of many eligible classes, you’ll be able to apply for this system by making a Google Native Providers Advertisements account and finishing the onboarding course of. You’ll want to offer documentation comparable to proof of license and insurance coverage, and all staff who carry out providers might want to endure background checks.
The method is fairly easy:
- Choose what you are promoting classes.
- Submit proof of your identification, your organization’s existence, and your proof of insurance coverage.
- Acquire and keep buyer opinions with a score of three stars or larger.
- Set your Native Service Advert funds.
- Present billing data and launch your native PPC campaigns.
As soon as your utility is authorized, you’ll be able to arrange your advert marketing campaign and begin utilizing the Google Assured badge in your advertisements. Keep in mind that you’ll want to take care of a score of three stars or larger and proceed assembly this system’s necessities to maintain the badge.
We’ve seen a major enchancment in each impressions and click-through charges (CTR) for our Indianapolis roofing contractor whose advert campaigns we’re managing. I’d add that it’s not unusual that you simply’ll see that each competitor will have already got one. For those who’re not Google Assured… I can guarantee you that you simply’re shedding enterprise and losing your advert funds!
