One of the best ways to usher in extra leads is to supply your very best prospects a brilliant precious lead magnet in change for his or her e mail addresses.
Right this moment we’re going to present you construct a lead magnet funnel that converts extraordinarily nicely.
Able to take lead era to the following stage?
Proceed studying…
What Is the Worth Ladder Gross sales Funnel?
We imagine that the simplest option to promote something on-line is the Worth Ladder gross sales funnel.
It was created by our co-founder Russell Brunson who then used it to take ClickFunnels from zero to $10M+ in annual income in only one 12 months (it’s at $100M+ now!).
This gross sales funnel has 4 phases:
- Bait. You supply the potential buyer your lead magnet in change for his or her e mail deal with.
- Frontend. You supply the potential buyer your least costly and least precious services or products.
- Center. You supply the shopper a costlier and extra precious services or products.
- Backend. You supply the shopper your costliest and most useful services or products.
Ideally, you additionally supply a continuity program of some kind, which means, a subscription product that generates recurring income.
We additionally suggest including downsells, upsells, and cross-sells to those core presents to be able to maximize your income.
The explanation why this gross sales funnel works so nicely is that it permits you to:
- Begin the connection with that particular person by providing free worth.
- Nurture that relationship by persevering with to offer free worth by way of e mail.
- Construct belief by offering progressively extra paid worth at every stage.
Right here’s how Russell explains it:
What Is a Lead Magnet Funnel?
Okay, so now you already know what the Worth Ladder gross sales funnel is all about, however what’s a lead magnet funnel?
What Is a Lead?
A lead is a possible buyer who has:
- Expressed an curiosity in your services or products.
- Given you their contact particulars.
Observe that an individual has to fulfill each of those standards to be able to be thought-about a lead.
Somebody who has visited your web site however hasn’t supplied their contact particulars just isn’t a lead.
And neither is somebody whose contact particulars you may have by some means obtained however who hasn’t indicated any curiosity in no matter it’s that you simply promote.
That being stated, this definition of the time period “lead” solely applies to guide era, not gross sales prospecting.
What Is a Lead Magnet?
A lead magnet is a freebie that you simply supply to potential prospects in change for his or her e mail addresses.
It may be something that they’ll both obtain to their machine or entry on-line:
- A report.
- An e book.
- A cheat sheet.
- An e mail course.
- A video course.
- A webinar.
…and many others.
There’s additionally a sort of lead magnet known as the “FREE + Delivery” lead magnet that entails providing the potential buyer a free bodily product however asking them to pay for delivery.
Say, Russell has written three best-selling books, all of which you will get totally free when you cowl the delivery charges.
Nevertheless, that is a sophisticated lead era method, which is why we don’t suggest it on your first lead magnet funnel.
It’s finest to stay to digital lead magnets if you’re simply beginning out.
What Is a Lead Magnet Funnel?
A lead magnet funnel, also referred to as a lead era funnel, is a funnel designed to transform potential prospects into leads by persuading them to offer you their contact particulars.
It’s the first stage of the beforehand mentioned Worth Ladder gross sales funnel known as the Bait stage.
As soon as the potential buyer offers you their e mail deal with, they enter your gross sales funnel and change into a lead.
After that, your purpose is to transform them into paying prospects by getting them to progress to the Frontend stage of the Worth Ladder gross sales funnel.
And after that, you need to convert them into repeat prospects by getting them to progress to the Center and the Backend phases of your Worth Ladder gross sales funnel.
It’s extraordinarily essential to grasp that the lead era funnel doesn’t exist in isolation.
It’s simply the primary stage of the Worth Ladder gross sales funnel and may at all times be considered in that context.
The three Most Standard Variations of the Lead Magnet Funnel
There are a number of variations of the lead magnet funnel.
Let’s take a better take a look at the three hottest ones…
Squeeze Web page Funnel
A squeeze web page funnel is essentially the most primary variation of the lead magnet funnel that may work nicely for just about any enterprise.
It has two pages:
- A squeeze web page that explains what your free supply is all about.
- A thanks web page that gives the hyperlink to the lead magnet.
We suggest beginning with the squeeze web page funnel when you’ve got by no means constructed a lead magnet funnel earlier than.
Reverse Squeeze Web page Funnel
A reverse squeeze web page funnel is a extra superior lead magnet funnel variation.
Identical to the squeeze web page funnel, it has these two pages:
- A squeeze web page that explains what your free supply is all about.
- A thanks web page that gives the hyperlink to the lead magnet.
So what’s the distinction between the squeeze web page funnel and the reverse squeeze web page funnel?
The previous retains all free worth behind an opt-in wall, in the meantime, the latter offers some free worth upfront. What does that imply?
Let’s say that your enterprise is within the health trade, particularly within the calisthenics area of interest, so that you resolve to supply a free video course that teaches individuals primary calisthenics abilities.
Should you had been to make use of a squeeze web page funnel, you then would ask individuals to offer their e mail addresses to be able to get entry to your video course.
Nevertheless, when you had been to make use of a reverse squeeze web page funnel, you’ll characteristic one video from the course on the squeeze web page itself, no opt-in required.
You then would ask individuals to offer their e mail addresses to be able to get entry to the remainder of the course.
Say, you possibly can characteristic an introductory video that explains normal calisthenics rules akin to ability progressions on the squeeze web page.
After which you possibly can supply the potential prospects free movies with step-by-step progressions for primary abilities akin to pushups, pull-ups, hanging leg raises, and many others. in change for his or her e mail addresses.
Typically, reverse squeeze web page funnels generate fewer leads than common squeeze web page funnels, however these leads are typically of upper high quality aka extra more likely to convert into paying prospects.
Reverse squeeze web page funnels require video lead magnets, so that you would possibly need to think about this strategy if you’re in an trade the place video is the very best medium for offering free worth (health, cooking, crafts, and many others.).
Webinar Funnel
The webinar funnel is likely one of the most superior lead magnet funnel variations.
It has these 5 pages:
- A webinar registration web page the place you encourage individuals to join your free webinar.
- A thanks web page the place you present info on attend the webinar (date, time, webinar hyperlink, and many others.)
- The webinar web page the place individuals can be part of the webinar.
And if somebody registered for the occasion however couldn’t make it, you may ship them a hyperlink to the webinar replay web page. - A gross sales web page on your frontend supply. Observe that you could have a frontend services or products prepared if you wish to implement this lead magnet funnel variation. It’s best to finish your webinar by pitching your frontend supply.
The webinar funnel holds a particular place in our hearts as a result of that’s what Russell used to get ClickFunnels off the bottom in our first 12 months.
On the time, he would intention to do 5-7 webinars per week and would generally find yourself doing 2-3 webinars a day. Fairly loopy however it labored!
Actually, it labored so nicely that to at the present time, Russell is satisfied that:
“One of the best enterprise mannequin on the planet is to create a webinar promoting your product or your service after which try this webinar dwell each single week for a 12 months, not less than as soon as per week.”
After all, doing it dwell isn’t completely essential, so if the concept offers you anxiousness then you may supply free entry to pre-recorded occasions.
Nevertheless, internet hosting dwell webinars might help you be taught extra about your target market, enhance your public talking abilities, and ideal your gross sales pitch.
Reside webinar funnels are finest fitted to services that value $50+ as a result of internet hosting a dwell occasion requires a big quantity of not solely time but additionally vitality.
In the meantime, pre-recorded webinar funnels can even work for way more reasonably priced merchandise, say, $7 ebooks.
In any case, you solely must document the occasion as soon as, so this strategy doesn’t require practically as a lot time and vitality as operating dwell webinars.
Nevertheless, when you resolve to go the pre-recorded webinar route, make it possible for your attendees are conscious that the occasion isn’t dwell.
In any other case, they may really feel cheated, which might be counterproductive to constructing belief.
And constructing belief is what the Worth Ladder gross sales funnel is all about!
How To Construct Your First Lead Magnet Funnel
Have you ever picked the lead magnet funnel variation that’s most fitted for your enterprise?
Now it’s time to construct your first lead magnet funnel…
Step #1: Create a Tremendous Useful Lead Magnet
As we have now talked about beforehand, a lead magnet could be something that the potential buyer can both obtain to their machine or entry on-line.
What’s essential is that:
- Your lead magnet offers an answer to an issue that the potential buyer is battling.
- That drawback is both the identical one or associated to the one which your frontend product addresses.
You know the way in supermarkets you generally see these stalls the place you will get free meals samples, then purchase that meals merchandise when you prefer it?
Ideally, your lead magnet ought to function a free pattern of the worth that your frontend product offers.
Step #2 Create a Touchdown Web page for Your Lead Magnet
Your lead magnet wants a touchdown web page.
All three beforehand mentioned lead magnet funnel variations use squeeze pages that are essentially the most primary kind of touchdown pages.
Your squeeze web page ought to have these three key components:
- A headline that conveys the worth of your free supply.
- An opt-in kind the place the potential buyer can kind of their e mail deal with. It might probably both be proven instantly or displayed as soon as they click on the call-to-action button.
- A call-to-action button that encourages the potential buyer to get the lead magnet.
Clearly, if you’re utilizing the reverse squeeze web page funnel, then your squeeze web page must also embrace a free video.
You may additionally need to experiment with varied further components akin to additional copy, social proof, related pictures, and many others. Simply be sure that to A/B take a look at every little thing!
Right here’s a easy, but high-converting squeeze web page that we use for our “The Funnel Hacker’s Cookbook” lead magnet:
Step #3: Begin Driving Site visitors to Your Lead Magnet Touchdown Web page!
You’ll be able to’t know whether or not your free supply resonates together with your target market till you begin driving visitors to its touchdown web page.
Arrange a paid promoting marketing campaign on Fb, begin operating adverts with a small day by day price range, then see what occurs. Are individuals providing you with their e mail addresses?
And if you have already got the Frontend stage of your gross sales funnel constructed out, then see whether or not these leads are changing into paying prospects. Is your advert marketing campaign worthwhile?
Solely begin scaling your advert marketing campaign as soon as you’re certain that your very best prospects are interested by no matter it’s that you’re providing.
Additionally, in the long term, you don’t need to be fully reliant on paid promoting. It’s best to construct your personal traffic-generating property akin to a social media following, a weblog, a YouTube channel, and many others.
However within the quick run, you could get visitors ASAP and paid promoting is one of the best ways to do it.
So determine profitably run adverts first, then begin experimenting with different advertising channels.
How To Convert Leads Into Paying Clients
Okay, so now that your lead magnet funnel is up and operating, you have to be getting some leads. However how are you going to convert them into paying prospects?
You’ll want to construct out the following stage of your gross sales funnel which is named the Frontend stage.
Right here’s how:
Step #1: Create an Irresistible Frontend Supply
It’s essential to grasp that the first goal of your frontend supply isn’t to make you a great deal of cash, it’s to transform leads into paying prospects.
That’s why we suggest:
- Ensuring that there’s a pure development out of your lead magnet to your frontend supply.
- Pricing your frontend supply throughout the impulse purchase vary. $7 is a worth level that works finest.
- Providing a 60-day no-questions-asked money-back assure.
For instance:
Matthew Hussey, a world-renowned courting coach, has a lead magnet known as “9 Magic Texts No Man Can Resist”.
It’s a information that gives 9 textual content message scripts that girls can copy-paste when texting guys they like.
In the meantime, his frontend product is a information known as “The Momentum Texts” that gives 67 extra textual content message scripts.
So if a lady discovered the free scripts helpful, she is going to probably be inclined to take a look at the paid scripts.
Particularly provided that “The Momentum Texts” solely prices $7 and comes with a 60-day no-questions-asked money-back assure!
See how there’s a seamless development from the lead magnet to the frontend product?
You need that in your gross sales funnel!
Step #2: Create a Gross sales Web page for Your Frontend Supply
Your frontend supply wants a gross sales web page.
A short-form gross sales web page is sufficient provided that this can be a $7 product.
Gross sales web page copywriting is a big subject that we are able to’t presumably cowl in just some paragraphs.
However we need to share a couple of ideas that may provide help to create a gross sales web page that converts nicely even when you don’t have any earlier copywriting expertise:
Give attention to Advantages, Not on Options
The excellence between options and advantages is likely one of the most essential copywriting rules:
- A characteristic is a perform or a top quality of a product (e.g. “These sneakers are waterproof!”).
- A profit is the worth that the shopper will derive from that product (e.g. “These sneakers will preserve your ft dry!”).
Individuals purchase based mostly on advantages, which is why it is best to emphasize all of them all through your gross sales copy.
Your headline, your sub-headline, your physique copy, every little thing needs to be benefit-driven.
Have a Highly effective Headline
David Ogilvy, probably the most well-known copywriters that ever lived, has stated:
“On the common, 5 occasions as many individuals learn the headline as learn the physique copy. When you may have written your headline, you may have spent eighty cents out of your greenback.”
Your headline is a very powerful part of your gross sales web page, so make it possible for it clearly conveys the #1 good thing about your frontend product.
How will it make the potential buyer’s life higher?
Give attention to that!
Use the Hook, Story, Supply Copywriting Framework
We suggest utilizing the “Hook, Story, Supply” copywriting framework in your gross sales web page:
- Hook. Seize the potential buyer’s consideration together with your headline.
- Story. Inform them a charming story that resonates with them on an emotional stage within the physique copy.
- Supply. Transition from the story to your pitch and finish your gross sales web page with a transparent name to motion.
Right here’s how Russell explains it:
By the best way, if you wish to be taught extra about copywriting, take a look at Jim Edwards’ e book “Copywriting Secrets and techniques”.
You will get it for FREE when you cowl the delivery!
Step #3: Create a 6-E-mail ”Indoctrination” Sequence
We don’t suggest hitting the potential buyer with a gross sales pitch the second they offer you their e mail deal with.
Ship them this e mail sequence as a substitute:
- E-mail #1: Who’re you? Introduce your self to the brand new subscriber.
- E-mail #2: The place did you come from? Inform your new subscriber your “origin story”. How did you come to do what you do now?
- E-mail #3: What do you do? Clarify in additional element what it’s that you simply do.
- E-mail #4: How did you acquire this experience? Clarify what makes you certified to do what you do. Point out related expertise, accomplishments, credentials, and many others.
- E-mail #5: Who do you do that for? Clarify who’re your very best prospects + share a case research on the way you helped such an individual get the outcomes that they needed.
- E-mail #6: How are you going to do it for me? Both pitch your frontend product or present a “buffet” of hyperlinks to all of your presents if you have already got your Worth Ladder absolutely constructed out.
For emails #1 to #5:
Finish every e mail by asking the brand new subscriber a query, then encouraging them to hit the reply button and ship you their reply.
For e mail #6:
Finish it both by encouraging the brand new subscriber to be taught extra about your frontend product or by encouraging them to take a look at every “buffet” merchandise.
And don’t overlook to make use of the “Hook, Story, Supply” framework in all six emails!
3 Easy Methods To Improve Your Gross sales Funnel Income
Wish to improve your income?
Add order bumps, upsells, and cross-sells to your gross sales funnel:
- An order bump is a small, no-explanation-required supply that you simply current to the potential buyer once they have already entered their bank card info however haven’t checked out but.
You know the way in supermarkets there are all these sweets within the checkout space? Order bumps are the digital equal of KitKats that you simply throw in your cart with no second thought.
Say, in case your frontend supply is a bodily e book, you possibly can add an e book and an audiobook as order bumps. Everybody already is aware of what these are, so there’s no want to clarify something. - An upsell is an upgraded model of the supply that the potential buyer has already accepted (e.g. McDonald’s’ notorious “Would you prefer to supersize that?”).
That might imply providing a bigger amount, extra options, a subscription, and many others. After all, for an upsell to be interesting, it should genuinely be an incredible deal! - A cross-sell is a proposal that’s complementary to the supply that the potential buyer has already accepted (e.g. McDonald’s’ well-known “Would you want fries with that?”).
Say, when you promote an data product akin to an e book or a web-based course, you possibly can supply a 60-minute one-on-one session as a cross-sell.
Our software program makes it tremendous straightforward so as to add bump orders, upsells, and cross-sells to your gross sales funnel.
Doing that may virtually actually provide help to improve your income!
Need Russell To Present You How To Construct Your First Gross sales Funnel?
Let’s preserve it actual:
Constructing a gross sales funnel from scratch can look like a frightening job.
That’s why we created our 5 Day Problem the place Russell walks you thru it step-by-step.
You’ll discover ways to:
- Generate limitless leads.
- Create your first lead magnet.
- Construct your first gross sales funnel.
- Create a easy 6-email follow-up sequence.
- And launch your funnel!
…in simply 5 days.
So don’t hesitate.
Be part of our 5 Day Problem in the present day. It’s fully free!
