By Kelsey Johnson August 16, 2022
AJ Hoge of The Easy English Present began sending auto newsletters to announce his new movies. Just a few weeks later, he seen twice the viewership on his latest video.
AJ Hoge teaches English to 1.73 million subscribers on YouTube and thru his podcast.
After utilizing AWeber for 15 years for automating his paid course and selling his ebook, he determined to strive AWeber’s new characteristic, Auto E-newsletter.
He was inquisitive about Auto E-newsletter as a result of he wished to let his electronic mail subscribers learn about his new movies someplace aside from on YouTube itself, the place it may be arduous to interrupt by the noise of tens of millions of different movies.
Plus, he wished a approach to develop his electronic mail record and preserve his subscribers engaged, with out including one other process to his to-do record.
So he arrange an Auto E-newsletter. Right here’s the way it went:
How AJ doubled his YouTube views
Step One:
AJ arrange a sign-up web page, in his AWeber account, the place anybody on YouTube might decide in to obtain his weekly e-newsletter.
Step Two:
He arrange an computerized marketing campaign to ship an electronic mail each Wednesday along with his latest YouTube and podcast episodes. (He additionally set these emails to reach at a particular time for every subscriber, no matter which timezone they’re in.)
Step Three:
He launched all of his present subscribers to his new weekly electronic mail bulletins:
Step 4:
He promoted his Auto E-newsletter on YouTube:
From 35K to 73K views on only one video
Inside two weeks, AJ was seeing extra views on his new movies. Much more views.
His earlier new movies had been averaging 35-45K views, however after sending auto newsletters, his new video has over 73K views (and rising).
There are a number of causes Auto E-newsletter might have boosted this video’s views a lot:
- The e-mail sends subscribers on to his YouTube channel to look at the video
- Having an electronic mail from AJ of their inboxes reminds his subscribers about his channel, prompting them to hunt out his latest movies all through the week
- As a result of his new video received so many views proper after he launched it on YouTube (due to Auto E-newsletter), YouTube’s algorithm might have been triggered to favor his content material in really useful sections and search outcomes
Extra YouTube views results in extra electronic mail subscriber, which ends up in extra YouTube views. It’s a flywheel of development that may assist any content material creator thrive.
Plus, AJ’s electronic mail record is rising rapidly. He has seen virtually 6,000 new subscribers enroll since he arrange the auto e-newsletter touchdown web page just some weeks in the past.
And one of the best half? AJ saved tons of time by automating these emails as a substitute of sending them out manually. Now he can electronic mail common new content material to subscribers with none further work. His emails could be going out whilst he’s recording a brand new video, or spending time along with his household.
Three steps to develop your YouTube views and electronic mail record with Auto E-newsletter
1. Publish a web page the place individuals can join your Auto E-newsletter.
Copy the template beneath or select one from AWeber’s touchdown web page template gallery to begin creating your web page. Replace any textual content or pictures in order for you.
Then click on into the shape and add a singular new tag beneath “type submission” (not one you already use). E.g. “wednesday-youtube-newsletter”.
Click on “Save and exit” then publish the web page.
2. Arrange Auto E-newsletter to ship when you might have new content material (instantly or on a weekly/month-to-month foundation)
In your AWeber menu on the left, click on on “Automations” -> “Campaigns.”
Select “Create a marketing campaign” then “YouTube e-newsletter” (or “Weblog e-newsletter”). Then give your new marketing campaign a reputation.
Set your marketing campaign to begin when a tag is added. Use the precise tag you added to your touchdown web page type above.
Add your YouTube channel URL to the Feed URL area (e.g. youtube.com/aweber). AWeber will replace it with the precise feed as proven beneath. Set the frequency to “Hourly,” “Weekly,” “Month-to-month,” or “Yearly.”
Click on into the message itself to edit it. Click on on the instance feed so as to add your YouTube URL. Regulate any feed settings for the variety of movies, format, and so on.
Add your brand and textual content at this level, too.
Preview and take a look at to see what it seems to be like, then click on “Save and exit” then “Activate Marketing campaign.”
3. Promote your sign-up web page to your present YouTube viewers and on social media
Add your sign-up web page to your social media bio, put it up for sale in posts, movies, and tales, and be sure to embrace a hyperlink to it in your YouTube homepage, “about” web page, video descriptions, and finish screens if you happen to use them.
Bonus: You probably have an present record of electronic mail subscribers, ship your weekly digest to them, too. Simply add the identical tag out of your touchdown web page and marketing campaign to any subscribers you need to obtain these emails after you activate the marketing campaign. (They received’t obtain it if you happen to add the tag earlier than activating the marketing campaign.)
Need to get the identical outcomes that AJ received from his Auto E-newsletter?
Prepared for extra YouTube views, extra electronic mail subscribers, and extra free time? Create an Auto E-newsletter at present, out there on all AWeber plans. Join a free account at present. Need assistance together with your auto e-newsletter? Contact our assist staff.
